Case study...Rajorsi panja.(9832916990)
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Transcript of Case study...Rajorsi panja.(9832916990)
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A PRESENTATION ON
WAFERS & KITKAT
THE UNIVERSITY OF BURDWAN
DEPARTMENT OF BUSINESS ADMINISTRATION
MBA
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Presented By
Presented to-Prof.Debmalya Dutta
RAJORSI PANJA (05)ANKUR KHANDAWAL( )KAZI MONJUR KADAR(27)SUMONTO MAJI( )
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comment on segments chosen by these brands Cadbury and nestle and suggest their segmentation and positioning strategies based on the consumer behavior parameters like life cycle and life style.
suggest appropriate marketing strategies increase from promotioning these brands to appropriate segments in tune with both urban and rural consumers.
Contents of the PRESENTATION
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Wafers
Parent Company Parle
Category Wafers
Sector Food Products
Tagline/ SloganParle Wafers khaane ka match jitnane ka
USP Tasty waters for the youth with huge number of flavors
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Parle Wafers Biscuit
Parle Wafers chocolate
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Kitkat
Parent Company Nestle
Category Chocolate
Sector Food Products
Tagline/ Slogan Have a break have a Kitkat ;Good Food Good Life
USP Chocolate covered wafer
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Argentina:”Change the day start within”Germany: “Give yourself a break”United state: “The smart choice”India:”good food good life”
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Kit Kat has been positioned as a chocolate bar to have as a relaxation tool.
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segmentation and positioning strategies based on the consumer behavior parameters like life cycle and life style.
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Wafers(STP) Segment People who want to have between meal
snacks
Target Group Youth of Lower, middle income
Positioning Strategy Wafers for young superstitious people
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Segment People looking to have a chocolate which is high in quality and moderately priced
Target Group All age groups Lower, middle and upper class people
Positioning A chocolate to be had whenever one takes a break
Kitkat(STP)
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Wafers Marketing strategy:.▷Good distribution and availability▷ Available in flavors▷ Cheaper when compared to lays
Competitors: ▷Pepsi Lays ▷Bingo ▷Haldirams ▷Kurkure ▷ Diamond Wafers ▷ Local wafers
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KitkatMarketing strategy:
Competitors: ▷ Cadbury Perk
▷ Nestle uses the most suitable language for advertising in different countries.▷ Financial, marketing and sales strategies are formulated by gauging the Periodic research carried out to judge market trends. ▷ Excellent advertising and visibility▷ Good product distribution and availability
Nestle Marketing strategy in india and forign
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1.Leverage successful brand Parle2.Advertise more3.Launch Unique Flavors different from the normal four.
Business Opportunity of wafers
1.Untapped rural markets2.Better product packaging and preservation3.Leverage Nestle's successful brand
If the above companies are able to achive the above opportunites the both of the company will run successfully in future.
Business Opportunity of Kitkat
CONCLUSION
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Thanks for your patient hearing
THANK YOU