CASE STUDY

Basketball Queensland | Case StudyP 1

5 Content Creation

6 Digital Marketing

8 Graphic Design

7 Website Management

9 Reporting & Custom Made KPIs

1 On-site Support

2 Strategic Planning

3 Event Support

4 Social Media

Our process began with an extensive strategic marketing plan for Basketball Queensland. It was followed up with ongoing support to enhance engagement and drive participation growth for Basketball Queensland and its governed associations. Our process covers nine primary elements:

OUR PROCESS

Basketball Queensland first approached Outsource2Us in late 2014 to work with their board to create a strategy for their social media. For a year, Outsource2Us managed their social media and content writing until January 2016, at which time Outsource2Us came on board as their full-time Marketing Department.

OVERVIEW

Basketball Queensland is the peak governing body for basketball in Queensland. It is committed to delivering outstanding competitions, development programs and high-level governance for more than 40,000 basketball players, coaches, officials and administrators across Queensland. They have 37 affiliated member associations across the state, encompassing regional

areas from North Queensland to Mount Isa and right through to the Gold Coast and Southern Downs. Throughout each year, they organise year-round competition and development calendars which allow opportunities and pathways for new, developing and elite players of all ages.

CLIENT OVERVIEW

Basketball Queensland | Case StudyP 2

For these competitive events, a large part of the support we provide is social media coverage throughout each day of the competition. This usually includes 3-4 posts plus Instagram stories, action photography, videography and sending out surveys.

We also provide event marketing support for Basketball Queensland’s annual conference, annual awards evening and biannual hall of fame dinner. For these events, we manage the event marketing entirely, to ensure that the event is well advertised and promoted in the weeks leading up to it. We provide all event presentation collateral, as well as graphic design services to create banners, and event reminders.

• Their 2 four-day state championships and 2 five-day state championships,

• The QBL grand finals weekend,

• The BQJBC grand finals,

• As well as, numerous coaching and high-performance events.

Outsource2Us provides social media and general marketing support for all of Basketball Queensland’s major competitions, such as:

EVENT SUPPORT / MANAGEMENT

We provide top level strategic planning and advice to Basketball Queensland, which includes our Marketing Director attending Board Meetings, and providing marketing direction and insight. In addition to this strategic guidance, each year, Outsource2Us creates

a strategic marketing plan, which encompasses the marketing activities and plans outlined for the coming year. These include event management, social media, content creations and the digital marketing plan and budget.

STRATEGIC PLANNING

ON-SITE SUPPORT

With Basketball Queensland governing 37 associations across the State and their constant stream of competitions, they require consistent and on-demand marketing support. Which is why Outsource2Us works on-site three and a half days a week, as this enables us to provide the most comprehensive support possible. Working on-site also allows us to build rapport and,

more importantly, a close working relationship with Basketball Queensland. It ensures that any and all tasks are completed efficiently by cutting out the ‘middleman’ of exchanging emails and phone calls. It also gives us a greater understanding of the needs and goals of the organisation, ensuring that all the support we provide is well tailored to their needs.

Outsource2Us provides an all-inclusive social media management strategy that includes the management of Facebook, Twitter, Instagram, LinkedIn and YouTube. We create relevant content for each of these platforms and post on them with consistency. Basketball Queensland requires a specific management when it comes to social media and is different to most other businesses due to the high volume of ad hoc social media content required on a daily basis. Many of the posts and announcements made are decided on shortly before they must be posted and therefore need to be completed on the spot. To combat this, we work on a weekly social media plan to keep up with the ever-changing content that is required.

Most weeks, the content posted on social media far outweighs the amount of content planned for the week. The posts that we make for Basketball Queensland range from athlete team announcements to event related materials, including many promotional posts to bolster interest in upcoming events. We also keep everyone up to date with general updates, competitions and event info for coaches and referees. This information is broadcasted to an immense follower base, including over fourteen thousand followers on Facebook and seven thousand on Instagram. Our social media strategy also keeps all members of Basketball Queensland updated with key information and announcements as soon as they arise.

SOCIAL MEDIA

Basketball Queensland | Case StudyP 3

Basketball Queensland | Case StudyP 4

The biggest element of our contributions to Basketball Queensland is the content that is created for all aspects of their marketing. The content we create can be summed up into three main categories – content writing, email marketing and photo/videography.

In terms of content writing, Outsource2Us writes four to five blogs per month on a wide array of topics. These topics can include team announcements, athlete updates, and informative pieces on the athletes, as well as highlight articles on these athletes, coaching and refereeing updates, updates on the high-performance programs, and general basketball and sporting content. We also write end-of-season and competition wrap-up articles using terminology to give all involved members a more comprehensive article. All of this written content is also optimised for SEO, or search engine optimisation, to enhance Basketball Queensland’s ranking with Google as to appear more frequently to any interested participants.

Email marketing is still one of the best ways to spread information on a digital medium, so we take careful steps to guarantee that this section is well covered. Our email marketing provides a bimonthly newsletter that includes updates from all key business sections including general Basketball Queensland updates that apply to all members of Basketball Queensland, high performance updates, coaching and refereeing

updates, and information about upcoming and past competitions. This newsletter also contains six brand new articles in every issue, as we are committed to not reuse any of the old content to keep the content fresh and interesting. Newsletters are also tailored to the recipient of the letter to give a more personalised experience to each one of the sixty thousand email subscribers.

An invaluable and significant part of the content created for Basketball Queensland falls under the categories of photography and videography. During each of the four separate four-day state championships we provide a daily recap video for each day of the competition. The videos are released within approximately 16 hours of the competition ending. Still within the realm of videography, many videos are also made to support the social media content. These videos are often a clip interviewing a range of athletes on their way to a state championship or another related competition. Most of the photography we do is event photography. At events such as QBL championships or State Championships, we provide both high quality live action shots, as well as candid courtside shots of athletes in the moment. We also provide event photography for the Basketball Queensland awards nights, and athlete headshots for the High-Performance department.

CONTENT CREATION

Basketball Queensland | Case StudyP 5

When it comes to graphic design, consistency is key. We have done countless graphic design projects for Basketball Queensland to date and strive to continue to improve our work wherever possible. These graphic design endeavours include everything from pull up banners to sponsorship documents and annual reports. Other tasks include A1 sized competition result posters, flyers for coaching, high performance programs, and other specific topics. We focus on making sure that at all times the graphic design on all

of Basketball Queensland’s material is not only relevant but also on-brand and consistent in the look and feel.

In 2019, we did a full refresh on the QBL competition brand. QBL is one of the biggest basketball leagues in Queensland and as such needs an up to date and professional looking branding to keep up an air of professionalism and prevent the content from becoming too boring or stale.

GRAPHIC DESIGN

Website management is not a ‘set and forget’ kind of deal, as websites need to constantly be updated and expanded; a good website is never truly complete. Over the past four years, we have created and managed four websites for Basketball Queensland. Keeping these up to date doesn’t just mean updating the content, but also updating the imagery to keep the site from becoming outdated. We created and currently still maintain both the Basketball Queensland

website as well as the website for QBL and the OwnUrGoal website. Both of these sites are monitored closely and continually expanded to incorporate the most effective and relevant modern marketing trends. Furthermore, a Basketball Queensland app was developed by Outsource2Us in an attempt compile all relevant information into a single place, as well as assist in going completely paperless and keep up our bid to be more economically friendly.

WEBSITE MANAGEMENT

The internet is the most important and useful tool to find any information in the world, therefore being found on these platforms should be paramount to any digital marketing strategy. We help to improve these chances using SEO and Google Advertising. While working with Basketball Queensland we built a list of key words that would help any searches relating to

potential participants to find Basketball Queensland by making Basketball Queensland appear higher in their search list. Outsource2Us also runs a comprehensive Google Advertising campaign, which allows potential players to be put directly in contact with their local associations.

DIGITAL MARKETING

2020 Under 18 State Championships - Gold Coast Hall 2

Boys Division 1 - Pool A Boys Division 1 - Pool A Boys Division 1 - Pool A Girls Division 1 - Pool A Girls Division 1 - Pool A Girls Division 1 - Pool A8:00am Brisbane Capitals Silver vs Southern Districts Spartans 8:00am Townsville Heat vs SWM Pirates Gold 8:00am Mackay Meteors vs Logan Thunder 8:00am SC Phoenix Teal vs Gold Coast Waves 8:00am Townsville Flames vs Ipswich Force 8:00am Cairns Dolphins vs Northside Wizards 1

Boys Division 1 - Pool B Boys Division 1 - Pool B Boys Division 1 - Pool B Girls Division 1 - Pool B Girls Division 1 - Pool B Girls Division 1 - Pool B9:30am RedCity Roar vs Northside Wizards 1 9:30am Cairns Marlins vs Brisbane Capitals Gold 9:30am Bundaberg Bulls vs Gold Coast Waves 9:30am Brisbane Capitals Gold vs Logan Thunder 9:30am Mackay Meteorettes vs Southern Districts Spartans 9:30am SWM Pirates Purple vs North Gold Coast Seahawks

Boys Division 3/4 - Pool A Boys Division 3/4 - Pool A Boys Division 3/4 - Pool A Boys Division 3/4 - Pool B Boys Division 3/4 - Pool B Boys Division 3/4 - Pool B11:00am North GC Seahawks Navy vs Logan Thunder Gold 11:00am Emerald Chargers vs Gold Coast Rollers 11:00am Ipswich Energy vs SWM Pirates Purple 11:00am Gold Coast Tides vs Caboolture Suns Red 11:00am Mackay Comets vs SWM Pirates Red 11:00am SC Phoenix Black vs Northside Wizards 3

Girls Division 1 - Pool A Boys Division 3/4 - Pool C Boys Division 3/4 - Pool C Boys Division 3/4 - Pool C Girls Division 2 - Pool A Boys Division 1 - Pool A12:30pm Northside Wizards 1 vs Townsville Flames 12:30pm Caboolture Suns Yellow vs SC Phoenix Orange 12:30pm Rockhampton Rockets vs SD Trojans White 12:30pm Toowoomba Neers Blue vs Brisbane Capitals Bronze 12:30pm Bundaberg Bears vs Gold Coast Breakers 12:30pm Logan Thunder vs Townsville Heat

Girls Division 1 - Pool B Boys Division 3/4 - Pool D Girls Division 2 - Pool B Boys Division 1 - Pool B2:00pm Southern Districts Spartans vs Brisbane Capitals Gold 2:00pm 2:00pm SD Trojans Black vs Northside Wizards 4 2:00pm SWM Pirates Gold vs Burdekin Wildcats 2:00pm 2:00pm Gold Coast Waves vs Cairns Marlins

Boys Division 2 - Pool B Boys Division 2 - Pool B Boys Division 2 - Pool B Boys Division 2 - Pool A Boys Division 2 - Pool A Boys Division 2 - Pool A3:30pm Ipswich Force vs Southern Districts Titans 3:30pm Northside Wizards 2 vs Cairns Stingers 3:30pm Sunshine Coast Rip Black vs Gladstone Power 3:30pm Gold Coast Breakers vs SC Phoenix Teal 3:30pm Toowoomba Mountaineers vs Burdekin Wildcats 3:30pm North GC Seahawks Teal vs Townsville Lightning

Boys Division 3/4 - Pool C Boys Division 3/4 - Pool C Boys Division 3/4 - Pool C Girls Division 2 - Pool A Girls Division 2 - Pool A Girls Division 2 - Pool A5:00pm SD Trojans White vs Caboolture Suns Yellow 5:00pm Brisbane Capitals Bronze vs Rockhampton Rockets 5:00pm SC Phoenix Orange vs Toowoomba Neers Blue 5:00pm Sunshine Coast Rip vs Bundaberg Bears 5:00pm Southern Districts Titans vs Brisbane Capitals Silver 5:00pm Gold Coast Breakers vs Townsville Lightning

Girls Division 1 - Pool B Girls Division 1 - Pool B Girls Division 1 - Pool B Boys Division 1 - Pool B Boys Division 1 - Pool B Boys Division 1 - Pool B8:00am Mackay Meteorettes vs SWM Pirates Purple 8:00am North Gold Coast Seahawks vs Brisbane Capitals Gold 8:00am Southern Districts Spartans vs Logan Thunder 8:00am Cairns Marlins vs Bundaberg Bulls 8:00am Gold Coast Waves vs RedCity Roar 8:00am Brisbane Capitals Gold vs Northside Wizards 1

Girls Division 1 - Pool A Girls Division 1 - Pool A Girls Division 1 - Pool A Boys Division 1 - Pool A Boys Division 1 - Pool A Boys Division 1 - Pool A9:30am Townsville Flames vs Cairns Dolphins 9:30am Ipswich Force vs Gold Coast Waves 9:30am Northside Wizards 1 vs SC Phoenix Teal 9:30am Townsville Heat vs Mackay Meteors 9:30am SWM Pirates Gold vs Southern Districts Spartans 9:30am Logan Thunder vs Brisbane Capitals Silver

Boys Division 3/4 - Pool B Boys Division 3/4 - Pool B Boys Division 3/4 - Pool B Boys Division 3/4 - Pool C Boys Division 3/4 - Pool C Boys Division 3/4 - Pool C11:00am Mackay Comets vs SC Phoenix Black 11:00am Northside Wizards 3 vs Gold Coast Tides 11:00am SWM Pirates Red vs Caboolture Suns Red 11:00am Caboolture Suns Yellow vs Rockhampton Rockets 11:00am SC Phoenix Orange vs Brisbane Capitals Bronze 11:00am Toowoomba Neers Blue vs SD Trojans White

Girls Division 1 - Pool B Girls Division 2 - Pool A Girls Division 2 - Pool B Boys Division 3/4 - Pool A Boys Division 3/4 - Pool D Boys Division 1 - Pool B12:30pm Logan Thunder vs North Gold Coast Seahawks 12:30pm Southern Districts Titans vs Sunshine Coast Rip 12:30pm Northside Wizards 2 vs Burdekin Wildcats 12:30pm Emerald Chargers vs Ipswich Energy 12:30pm Sunshine Coast Rip Green vs Northside Wizards 4 12:30pm RedCity Roar vs Cairns Marlins

Girls Division 1 - Pool A Boys Division 2 - Pool A Boys Division 2 - Pool A Boys Division 2 - Pool B Boys Division 2 - Pool B Boys Division 1 - Pool A2:00pm Gold Coast Waves vs Northside Wizards 1 2:00pm Burdekin Wildcats vs Gold Coast Breakers 2:00pm SC Phoenix Teal vs Townsville Lightning 2:00pm Northside Wizards 2 vs Sunshine Coast Rip Black 2:00pm Southern Districts Titans vs Gladstone Power 2:00pm Mackay Meteors vs SWM Pirates Gold

Girls Division 2 - Pool B Boys Division 2 - Pool A Boys Division 2 - Pool B Boys Division 3/4 - Pool B Boys Division 3/4 - Pool B Boys Division 3/4 - Pool B3:30pm Rockhampton Cyclones vs SWM Pirates Gold 3:30pm Toowoomba Mountaineers vs North GC Seahawks Teal 3:30pm Cairns Stingers vs Ipswich Force 3:30pm Caboolture Suns Red vs Northside Wizards 3 3:30pm Gold Coast Tides vs Mackay Comets 3:30pm SC Phoenix Black vs SWM Pirates Red

Girls Division 2 - Pool A Girls Division 2 - Pool A Girls Division 2 - Pool A Boys Division 3/4 - Pool A Boys Division 3/4 - Pool A Boys Division 3/4 - Pool A5:00pm Bundaberg Bears vs Southern Districts Titans 5:00pm Brisbane Capitals Silver vs Townsville Lightning 5:00pm Sunshine Coast Rip vs Gold Coast Breakers 5:00pm Logan Thunder Gold vs SWM Pirates Purple 5:00pm North GC Seahawks Navy vs Emerald Chargers 5:00pm Ipswich Energy vs Gold Coast Rollers

Boys Division 3/4 - Pool B Boys Division 3/4 - Pool B Boys Division 3/4 - Pool B Boys Division 3/4 - Pool C Boys Division 3/4 - Pool C Boys Division 3/4 - Pool C8:00am Caboolture Suns Red vs Mackay Comets 8:00am SWM Pirates Red vs Northside Wizards 3 8:00am SC Phoenix Black vs Gold Coast Tides 8:00am SD Trojans White vs Brisbane Capitals Bronze 8:00am SC Phoenix Orange vs Rockhampton Rockets 8:00am Toowoomba Neers Blue vs Caboolture Suns Yellow

Boys Division 1 - Pool A Boys Division 1 - Pool A Boys Division 1 - Pool A Girls Division 1 - Pool A Girls Division 1 - Pool A Girls Division 1 - Pool A9:30am SWM Pirates Gold vs Logan Thunder 9:30am Mackay Meteors vs Brisbane Capitals Silver 9:30am Southern Districts Spartans vs Townsville Heat 9:30am Ipswich Force vs Northside Wizards 1 9:30am Cairns Dolphins vs SC Phoenix Teal 9:30am Gold Coast Waves vs Townsville Flames

Boys Division 1 - Pool B Boys Division 3/4 - Pool D Boys Division 3/4 - Pool D Girls Division 1 - Pool B Girls Division 1 - Pool B Girls Division 1 - Pool B11:00am Brisbane Capitals Gold vs Gold Coast Waves 11:00am RedCity Pride vs Sunshine Coast Rip Green 11:00am SD Trojans Black vs North GC Seahawks White 11:00am Southern Districts Spartans vs North Gold Coast Seahawks 11:00am SWM Pirates Purple vs Brisbane Capitals Gold 11:00am Logan Thunder vs Mackay Meteorettes

Boys Division 1 - Pool B Boys Division 1 - Pool B Boys Division 2 - Pool A Boys Division 2 - Pool A Girls Division 2 - Pool B Girls Division 2 - Pool B12:30pm Bundaberg Bulls vs RedCity Roar 12:30pm Northside Wizards 1 vs Cairns Marlins 12:30pm Gold Coast Breakers vs North GC Seahawks Teal 12:30pm Toowoomba Mountaineers vs Townsville Lightning 12:30pm Logan Thunder Gold vs Burdekin Wildcats 12:30pm Northside Wizards 2 vs SWM Pirates Gold

Boys Division 2 - Pool B Boys Division 2 - Pool B Boys Division 2 - Pool A Girls Division 2 - Pool A Girls Division 2 - Pool A Girls Division 2 - Pool A2:00pm Northside Wizards 2 vs Gladstone Power 2:00pm Ipswich Force vs Sunshine Coast Rip Black 2:00pm Burdekin Wildcats vs SC Phoenix Teal 2:00pm Southern Districts Titans vs Gold Coast Breakers 2:00pm Sunshine Coast Rip vs Townsville Lightning 2:00pm Bundaberg Bears vs Brisbane Capitals Silver

Boys Division 3/4 - Pool A Boys Division 2 - Pool B Boys Division 3/4 - Pool A Boys Division 3/4 - Pool A Boys Division 3/4 - Pool D Boys Division 3/4 - Pool D3:30pm Gold Coast Rollers vs SWM Pirates Purple 3:30pm Cairns Stingers vs Southern Districts Titans 3:30pm Ipswich Energy vs North GC Seahawks Navy 3:30pm Logan Thunder Gold vs Emerald Chargers 3:30pm North GC Seahawks White vs Northside Wizards 4 3:30pm Sunshine Coast Rip Green vs SD Trojans Black

Girls Division 2 - Pool B Girls Division 2 - Pool B5:00pm 5:00pm 5:00pm SWM Pirates Gold vs Logan Thunder Gold 5:00pm Rockhampton Cyclones vs Northside Wizards 2 5:00pm 5:00pm

Boys Division 2 - Semi Final 3 - 3rd A v 4th B Boys Division 2 - Semi Final 4 - 3rd B v 4th A Boys Division 2 - Semi Final 5 - 5th A v 6th B Boys Division 2 - Semi Final 6 - 5th B v 6th A Girls Division 1 - Semi Final 5 - 5th A v 6th B Girls Division 1 - Semi Final 6 - 5th B v 6th A8:00am vs 8:00am vs 8:00am vs 8:00am vs 8:00am vs 8:00am vs

Boys Division 2 - Semi Final 1 - 1st A v 2nd B Boys Division 3 - Quarter Final 1 - 1st A v 2nd D Boys Division 3 - Quarter Final 2 - 1st B v 2nd C Boys Division 3 - Quarter Final 3 - 1st C v 2nd B Girls Division 2 - Pool AA Boys Division 3 - Quarter Final 4 - 1st D v 2nd A9:30am vs 9:30am vs 9:30am vs 9:30am vs 9:30am vs 9:30am vs

Boys Division 2 - Semi Final 2 - 1st B v 2nd A Boys Division 1 - Semi Final 5 - 5th A v 6th B Boys Division 4 - Pool BB Boys Division 4 - Quarter Final 1 - 3rd A v 4th D Boys Division 4 - Quarter Final 3 - 3rd C v 4th B Girls Division 2 - Semi Final 1 - 1st A v 2nd B11:00am vs 11:00am vs 11:00am vs 11:00am vs 11:00am vs 11:00am vs

Girls Division 2 - Semi Final 3 - 3rd A v 4th B Boys Division 4 - Quarter Final 2 - 3rd B v 4th C Boys Division 4 - Quarter Final 4 - 3rd D v 4th A Boys Division 4 - Pool AA Boys Division 4 - Pool AA Girls Division 2 - Semi Final 2 - 1st B v 2nd A12:30pm vs 12:30pm vs 12:30pm vs 12:30pm vs 12:30pm vs 12:30pm vs

Girls Division 2 - Semi Final 4 - 3rd B v 4th A Boys Division 1 - Semi Final 6 - 5th B v 6th A Boys Division 3 - Semi Final 1 - Winner QF1 v Winner QF3 Girls Division 1 - Semi Final 3 - 3rd A v 4th B Girls Division 1 - Semi Final 4 - 3rd B v 4th A Girls Division 2 - Pool AA2:00pm vs 2:00pm vs 2:00pm vs 2:00pm vs 2:00pm vs 2:00pm vs

Boys Division 4 - Semi Final 3 - Loser QF1 v Loser QF3 Boys Division 4 - Semi Final 1 - Winner QF1 v Winner QF3 Boys Division 3 - Semi Final 2 - Winner QF2 v Winner QF4 Boys Division 4 - Pool BB Boys Division 1 - Semi Final 3 - 3rd A v 4th B Boys Division 1 - Semi Final 4 - 3rd B v 4th A3:30pm vs 3:30pm vs 3:30pm vs 3:30pm vs 3:30pm vs 3:30pm vs

Boys Division 4 - Semi Final 4 - Loser QF2 v Loser QF4 Boys Division 4 - Semi Final 2 - Winner QF2 v Winner QF4 Boys Division 3 - Semi Final 3 - Loser QF1 v Loser QF3 Boys Division 3 - Semi Final 4 - Loser QF2 v Loser QF4 Boys Division 4 - Pool AA Boys Division 4 - Pool AA5:00pm vs 5:00pm vs 5:00pm vs 5:00pm vs 5:00pm vs 5:00pm vs

Boys Division 4 - Pool BB Boys Division 1 - Playoff 9/10 - Winner SF5 v Winner SF6 Boys Division 1 - Playoff 11/12 - Loser SF5 v Loser SF6 Girls Division 2 - Playoff 5/6 - Winner SF3 v Winner SF4 Girls Division 2 - Playoff 7/8 - Loser SF3 v Loser SF4 Girls Division 2 - Pool AA8:00am vs 8:00am vs 8:00am vs 8:00am vs 8:00am vs 8:00am vs

Boys Division 2 - Playoff 9/10 - Winner SF5 v Winner SF6 Boys Division 2 - Playoff 11/12 - Loser SF5 v Loser SF6 Boys Division 4 - Pool AA Boys Division 4 - Pool AA Boys Division 4 - Playoff 5/6 - Winner SF3 v Winner SF4 Boys Division 4 - Playoff 7/8 - Loser SF3 v Loser SF49:30am vs 9:30am vs 9:30am vs 9:30am vs 9:30am vs 9:30am vs

Boys Division 1 - Playoff 5/6 - Winner SF3 v Winner SF4 Boys Division 1 - Playoff 7/8 - Loser SF3 v Loser SF4 Girls Division 1 - Playoff 9/10 - Winner SF5 v Winner SF6 Boys Division 2 - Playoff 5/6 - Winner SF3 v Winner SF4 Girls Division 1 - Playoff 11/12 - Loser SF5 v Loser SF6 Boys Division 2 - Playoff 7/8 - Loser SF3 v Loser SF411:00am vs 11:00am vs 11:00am vs 11:00am vs 11:00am vs 11:00am vs

Girls Division 2 - Bronze Medal Game - Loser SF1 v Loser SF2 Boys Division 4 - Bronze Medal Game - Loser SF1 v Loser SF2 Girls Division 1 - Playoff 5/6 - Winner SF3 v Winner SF4 Boys Division 2 - Bronze Medal Game - Loser SF1 v Loser SF2 Girls Division 1 - Playoff 7/8 - Loser SF3 v Loser SF4 Boys Division 3 - Bronze Medal Game - Loser SF1 v Loser SF212:30pm vs 12:30pm vs 12:30pm vs 12:30pm vs 12:30pm vs 12:30pm vs

Girls Division 2 - Gold Medal Game - Winner SF1 v Winner SF2 Boys Division 4 - Gold Medal Game - Winner SF1 v Winner SF2 Boys Division 3 - Playoff 5/6 - Winner SF3 v Winner SF4 Boys Division 2 - Gold Medal Game - Winner SF1 v Winner SF2 Boys Division 3 - Playoff 7/8 - Loser SF3 v Loser SF4 Boys Division 3 - Gold Medal Game - Winner SF1 v Winner SF22:00pm vs 2:00pm vs 2:00pm vs 2:00pm vs 2:00pm vs 2:00pm vs

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2020 STATE CHAMPSGold Coast Sports & Leisure Centre

HALL 2

Basketball Queensland | Case StudyP 6

COLLATERAL

Basketball Queensland | Case StudyP 7

New followers on FacebookSince February 2016

7,566New followers on Instagram

Since February 20162,776 in the past 12 months

5,640

Tracked enquiries to play basketballSince June 2017

2,614Average website sessions per month

Since February 2016

10,887

Between Outsource2Us and Basketball Queensland, we have achieved the different specific targets set out for the business we foster not only a close knit relationship, but a team that works together to effectively carry out the vision of Basketball Queensland, whilst growing the business into a bigger and better version of itself – leading the basketball community in Queensland.

CONCLUSION / RESULTS

Outsource2Us strives to provide in-depth, customised End-of-Month reporting. And as such, have been providing monthly in-depth reporting to Basketball Queensland over the past four years. We provide a breakdown of all key marketing areas including social media presence, email marketing, website traffic, search engine traffic, and other information about the effectiveness of the current marketing strategy. The KPI’s for Basketball Queensland are

primarily participant growth and engagement on social media, both of which show an upward trend in recent years. With every report, we make suggestions and recommendations to Basketball Queensland to improve the effectiveness of each of the specified key marketing areas, and to ensure we are providing the best opportunities, we review all reports and look for ways to improve our work.

REPORTING & CUSTOM MADE KPIS