Case Study: Usain Bolt in Case Study: Usain Bolt in 3D3DRichard Craig-McFeely

Quantel

QuantelQuantel

• Formed in 1973• Heritage of innovation• Global customer base includes…• ESPN, Sky Sports, BBC News• 1 billion people watch news produced on Quantel equipment• Numerous movies including…• Slumdog Millionaire and Avatar

Montreal Olympics 1976Montreal Olympics 1976

What is 3DTV?What is 3DTV?

• Capturing or rendering three dimensional visual information and transmission to a home audience• About 10 million sets expected to be sold by end of 2009• 3DTV’s in retailers during 2010• eg. Sony Bravia 3D

What will drive uptake of What will drive uptake of 3DTV?3DTV?

• Sports• Most disciplines look fantastic!!• Cricket, football, rugby, tennis, boxing, fencing, athletics, motorsport, swimming, basketball, gymnastics etc…..• Movies• Gamers• Blu-Ray 3D

Changeover is easier than Changeover is easier than ColourColour

B+W to Colour Mono to Stereo

Cameras New Cameras Same cameras New rigs

Recording devices New VTRS Same

Monitors New monitors New monitors

Live galleries New Switchers Same switchers.

New Graphics

Post Production New equipment New equipment

Playout New VTRs Same

Transmitters Upgrade Same

TV sets New New

Changeover is easier than Changeover is easier than ColourColour

B+W to Colour Mono to Stereo

Cameras New Cameras Same cameras New rigs

Recording devices New VTRS Same

Monitors New monitors New monitors

Live galleries New Switchers Same switchers.

New Graphics

Post Production New equipment New equipment

Playout New VTRs Same

Transmitters Upgrade Same

TV sets New New

Where is the value?Where is the value?• Increased broadcast revenues…• Subscriptions• Commercials• Marketing…• Attracting sponsorship• Promoting sports participation• Specific events…• Distributing key events into 3D cinemas

Usain Bolt in 3DUsain Bolt in 3D

• Usain’s 150m World Record in Manchester during May 2009 was recorded in 3D• It looks fantastic!!• Joint production by Sky and Can Communicate• Shown in British 3D cinemas• Seen by IAAF and 2012 officials

FIFA World Cup 2010FIFA World Cup 2010

• Recent announcement by FIFA and Sony• 25 of 64 games will be recorded in 3DTV• Content will be distributed on a daily basis to regional ‘fanzones’• Likely to drive uptake by consumers and will prove the technology

BSkyB 3D channelBSkyB 3D channel

• During July 2009, Sky announced the launch of a 3DTV channel in 2010• Content likely to cover a range of genres with focus on sports…• Premiership Football in 3D• Consumers needs a Sky HD box and a 3DTV• Service may start in pubs

3D Sports in India3D Sports in India

• Events• Commonwealth Games (Oct 2010)• IPL (Mar 2010)• Formula 1 (2011)• Promotion• Olympics 2020?• ‘Participate in Sports’ road show• Training

Final wordsFinal words

• Sports of all types look great in 3D• 3DTV will be great revenue generator• 3DTV is a great promotional tool for sports• • Please come and discuss how we can help you to gain revenue/market share for your sport