Case study touring
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Transcript of Case study touring
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Simplifying interfaces.
except where otherwise noted, content on this presentation islicensed under a Creative Commons Attribution 3.0 License
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www.netway.eu
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Copyright Touring. Not to be disclosed to third parties without prior written approval.Wees gerust
Protection rapprochée
Travel assistanceboost online sales
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Copyright Touring. Not to be disclosed to third parties without prior written approval.3
Goals summer 2010 Increase online sales volume
Increase # online travel assistance sales– Increase conversion rate (2009 campaign did
not perform as expected)–Boost traffic with performance campaingns
(CPC & CPA)
Increase Average Order Value
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Copyright Touring. Not to be disclosed to third parties without prior written approval.
Visitor Origin
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This is why we contacted Netway
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Copyright Touring. Not to be disclosed to third parties without prior written approval.5
New Landing page & calculator 2010Existing page
Conversion measurement through A/B Testing
Conversion Increase: +290%Average Order Value: +5%
Results
Turnover Increase: +307% !
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Alain DewispelaereMarc Van RymenantSales DirectorCEO & Founder
+352 621 31 22 04+352 621 31 22 [email protected]@netway.eu
Do you want the same results ?
Contact us
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Simplifying interfaces.
Having the right elements is not enough …
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