Case study: TMI - Growth BustersTarget group identified: 448 healthcare professionals Reached 448...

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Target group identified: 448 healthcare professionals Reached 448 Response rate 12,2% Intakes 24 Responses 55 Requests for information 51 Healthcare sector Case study: TMI Client TMI Challenge TMI is one of the largest healthcare secondment agencies in the Netherlands. For a variety of reasons a large number of healthcare professionals switch from salaried employment to freelancing on a monthly basis. Since TMI acts as a broker between understaffed healthcare organizations and available freelancers, the challenge is to identify and reach these healthcare professionals. Solution We built an API working with the Dutch Chamber of Commerce, which provides us with information on new starters (read: freelancers) in healthcare on a monthly basis. Results (februari 2020)

Transcript of Case study: TMI - Growth BustersTarget group identified: 448 healthcare professionals Reached 448...

Page 1: Case study: TMI - Growth BustersTarget group identified: 448 healthcare professionals Reached 448 Response rate 12,2% Intakes 24 Responses 55 Requests for information 51 Healthcare

Target group

identified:

448 healthcare professionals

Reached

448

Response rate

12,2%

Intakes

24

Responses

55

Requests for information

51

Healthcare sector

Case study: TMI

ClientTMI

ChallengeTMI is one of the largest healthcare secondment

agencies in the Netherlands. For a variety

of reasons a large number of healthcare

professionals switch from salaried employment

to freelancing on a monthly basis. Since TMI acts

as a broker between understaffed healthcare

organizations and available freelancers,

the challenge is to identify and reach these

healthcare professionals.

SolutionWe built an API working with the Dutch Chamber

of Commerce, which provides us with information

on new starters (read: freelancers) in healthcare

on a monthly basis.

Results(februari 2020)