Case Study: The Real Black Friday aka How To Scale an Unscalable Service
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THE REAL BLACK FRIDAY Judit Ordog-Andrasi @knifeofdreams
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Transcript of Case Study: The Real Black Friday aka How To Scale an Unscalable Service
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DISCLAIMERPRODUCTION SYSTEM THAT SERVES REAL CUSTOMERS
NO BLAMING
NO SILVER BULLET
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EMAILS
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B2C MARKETING AUTOMATION SOFTWARE ENABLINGTRUE 1-TO-1 COMMUNICATION
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EMAILS
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BLACK FRIDAY
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SMART INSIGHT
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THE PROBLEM
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THE HOTFIX
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WHAT WOULD YOU DO?
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WHAT WOULD YOU DO?
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AUTOMATION CENTER
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UNIQUE CONSTRAINT
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TAKEAWAYS
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WHAT IS CRITICAL?
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HAVE A PLAN!
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THE INFRA
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THE TWELVE-FACTOR APP
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II. DEPENDENCIES
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THE CODE
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DARK LAUNCHES
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