Case Study: "The Art of Sharing - Social Content & Marketing in Entertainment & Media"
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Transcript of Case Study: "The Art of Sharing - Social Content & Marketing in Entertainment & Media"
Social Content in the Age of Digital Media
The way media is consumed is radically
different than it was just five years ago.
We reach over 60M people a month.
SOCIAL75% of visits from social*
MOBILE50% of visits from mobile*
YOUTH60% are aged 18-34
Quantcast, Google Analytics
Young audiences have moved online.
55% of online video views come from 18-34 year-olds.
By 2016, online video is expected to account for 55% of all consumer internet traffic.*
85% use social media more than once a day.
Internal Survey, April 2013, 778
Mobile video ad spend is set to quadruple by 2016.
eMarketer
The second screen is real,
and always on.
Give your viewers what they want – more to talk about.
Creating custom content sparks excitement…
… and accelerates conversation.
Attract your audience.
Amplify experience.
Extend viewership.
Keep the buzz going.
When the credits stop rolling,Keep the convo going.
Caty BurgessCW Media VP
Terry CityBuzzFeed West Coast [email protected]
