CASE STUDY: T FOOD TRUCK
Transcript of CASE STUDY: T FOOD TRUCK
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Recommendations implemented:c Replaceddisposablefoodtrayswithreusablebasketsfornearbydiningc Eliminatedpaperburgerwrapc Offerednapkinsinaself-serveone-at-a-timedispenser
TheReThink Disposable recommendationshadneverbeforebeenappliedtoafoodtruckandthispilotwasasuccess!Doc’sreplaceddisposablefoodtrayswithreusablebasketsforcustomerswhoeatnearthetruck.Staffnolongerwrapseachburgerinpaperorgiveseachcustomerastackofnapkins.Instead,burgerscomeunwrappedandcustomerstaketheirownnapkinsfromadispenserthatreleasesonlyoneatatime.
Packaging Practices prior to ReThink Disposable:c Burgersservedinadisposablefoodtrayc Eachburgerwaswrappedinpaperc Eachcustomerreceivedastackofnapkins
Zak,thefounderandownerofDoc’s,knewspendingondisposableproductswassignificantandwasconcerned
abouttheenvironmentalimpact.However,hewasn’tsurehowsomeoftheReThinkDisposablerecommendedpracticeswouldworkforafoodtruck.Heandhisstaffdidasurveyasking
customerswhattheywouldthinkifDoc’simplementedspecificpracticestoreducewaste.Theresponsewaspositive,andDoc’sagreedtotestsomeofthestrategiestoreducedisposableusage.
Doc’s of the BayisapopularfoodtruckthattravelstheSanFranciscoBayArea.Doc’sservesarangeofclassicAmericancomfortfoodintheformofburgers.Onaverage,Doc’swillserve70-100mealsduringthelunchshiftand40-60duringthedinnershift.Likemostfoodtrucks,Doc’sdoesn’thaveon-sitedining,butmanycustomerseatnearbyatparksoropenspaces.
BUSINESS PROFILEName: Doc’softheBayBusiness type: FoodTruckLocation: Emeryville,CAOn-site dining:0seatsTake Out: YesWare washing:Yes,atsharedkitchenEmployees: 10
Zak Silverman, Owner: “Not only did eliminating paper wrap for burgers cut costs, but we’re now able to produce burgers faster and have increased the number of people we can serve during a busy lunch shift. And the food looks better!”
STOP WASTE BEFORE IT STARTS
TCASE STUDY:
FOOD TRUCK
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ReThink DisposableisaprojectofCleanWaterFundincoordinationwithCityofCupertinoDepartmentofPublicWorks,CityofOaklandDepartmentofPublicWorks,CityofSunnyvaleEnvironmentalServicesDepartment,CountyofSanMateoDepartmentofPublicWorks,SanFranciscoDepartmentoftheEnvironment,SanJoseDepartmentofEnvironmentalServices,SouthSanFranciscoDepartmentofPublicWorks,andStopWaste(AlamedaCounty).
SupportforReThink Disposableisprovidedby:USEPASanFranciscoBayWaterQualityImprovementFund,StopWaste(AlamedaCounty),LisaandDouglasGoldmanFund,CaliforniaCoastalCommissionWhaleTailGrant,SantaClaraValleyWaterDistrict,andKleanKanteen.
STOP WASTE BEFORE IT STARTS
T Tel.415.369.9174ReThinkDisposable@cleanwater.orgwww.rethinkdisposable.org
Results:Recommendation Products
Replaced or Minimized
% Disposable Reduction
Payback Period
Annual Savings (after payback
period)
Annual Waste Reduction
Replacedisposablefoodtrayswithreusablebasketsfornearbydining
Paperfoodtray 21% 12days $1,397 914lbs.
Eliminatepaperburgerwrap
Paperwrap 51% 0days $456 1,370lbs.
Offernapkinsinaself-servedispenser
Papernapkin 64% 18days $175 284lbs.
TOTAL $2,028 2,568 lbs.
The Bottom Line:• $2,028annualreductionindisposablefoodservicewarecosts
• 2,568poundsofwastereducedannually
• Increasedproductionspeed,whichmeansbiggereventsandmorecustomers
• Improvedpresentation• Satisfiedcustomers
Brandon Smuke, Truck Manager: “ReThink Disposable has been a huge
success for Doc’s of the Bay. The recommendations are working fabulously and we’re seeing benefits well beyond the $2,000 annual savings. The food looks better than it ever has and customer response has been really positive.”