Case Study_ Swiffer Case Study Works Cited.doc

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Works Cited Ferrell, O.C Hartline, Micheal. Marketing Strategy . Mason: South-Western, 2005 Dove, Terry. Personal interview. 01 05. 2006. Gill, John. Personal interview. 01 05. 2006. Gerster, Sandy. Personal interview. 28 04. 2006 Hine, Joe. Personal interview. 28 04. 2006. Hayes, Angie. Personal interview. 03 05. 2006. Hakim, Abdul. Personal interview. 03 05. 2006. Gonzales, Fransico. Personal interview. 02 05. 2006. Donahue, Kim. Personal interview. 03 05. 2006. Proctor and Gamble. Homepage. 05 01. 2006. 04 29. 2006 <www.pg.com>. Quickie Brand. Homepage. 05 01. 2006. 04 29. 2006 <www.quickie.com>. Libman. Homepage. 05 01. 2006. 04 29. 2006 <www.libman.com>. Clorox. Homepage. 05 01. 2006. 04 29. 2006 <www.clorox.com>. Pledge. Homepage. 05 01. 2006. 04 29. 2006 <www.pledge.com>. Advertising Age. Homepage. 05 01. 2006. 04 29. 2006 <www.adage.com>. Survey Monkey. Homepage. 05 01. 2006. 04 29. 2006 <www.surveymonkey.com>. http://brandnoise.typepad.com/brand_noise/2005/07/ swiffer_saturat.html http://www.snopes.com/critters/crusader/swiffer.asp http://www.tns-mi.com/news/12072005.htm

Transcript of Case Study_ Swiffer Case Study Works Cited.doc

Page 1: Case Study_  Swiffer Case Study Works Cited.doc

Works Cited

Ferrell, O.C Hartline, Micheal. Marketing Strategy.

Mason: South-Western, 2005

Dove, Terry. Personal interview. 01 05. 2006.

Gill, John. Personal interview. 01 05. 2006.

Gerster, Sandy. Personal interview. 28 04. 2006

Hine, Joe. Personal interview. 28 04. 2006.

Hayes, Angie. Personal interview. 03 05. 2006.

Hakim, Abdul. Personal interview. 03 05. 2006.

Gonzales, Fransico. Personal interview. 02 05. 2006.

Donahue, Kim. Personal interview. 03 05. 2006.

Proctor and Gamble. Homepage. 05 01. 2006. 04 29. 2006 <www.pg.com>.

Quickie Brand. Homepage. 05 01. 2006. 04 29. 2006 <www.quickie.com>.

Libman. Homepage. 05 01. 2006. 04 29. 2006 <www.libman.com>.

Clorox. Homepage. 05 01. 2006. 04 29. 2006 <www.clorox.com>.

Pledge. Homepage. 05 01. 2006. 04 29. 2006 <www.pledge.com>.

Advertising Age. Homepage. 05 01. 2006. 04 29. 2006 <www.adage.com>.

Survey Monkey. Homepage. 05 01. 2006. 04 29. 2006 <www.surveymonkey.com>.

http://brandnoise.typepad.com/brand_noise/2005/07/swiffer_saturat.html

http://www.snopes.com/critters/crusader/swiffer.asp

http://www.tns-mi.com/news/12072005.htm

http://www.consumeraffairs.com/recalls04/swiffer.html

Mediamark

Pbi

RDS

Newsbank

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