Technology Buyer Insight Study_ Executives_ Preferred Forms of Sales Contact
Case Study_ Swiffer Case Study Works Cited.doc
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Transcript of Case Study_ Swiffer Case Study Works Cited.doc
Works Cited
Ferrell, O.C Hartline, Micheal. Marketing Strategy.
Mason: South-Western, 2005
Dove, Terry. Personal interview. 01 05. 2006.
Gill, John. Personal interview. 01 05. 2006.
Gerster, Sandy. Personal interview. 28 04. 2006
Hine, Joe. Personal interview. 28 04. 2006.
Hayes, Angie. Personal interview. 03 05. 2006.
Hakim, Abdul. Personal interview. 03 05. 2006.
Gonzales, Fransico. Personal interview. 02 05. 2006.
Donahue, Kim. Personal interview. 03 05. 2006.
Proctor and Gamble. Homepage. 05 01. 2006. 04 29. 2006 <www.pg.com>.
Quickie Brand. Homepage. 05 01. 2006. 04 29. 2006 <www.quickie.com>.
Libman. Homepage. 05 01. 2006. 04 29. 2006 <www.libman.com>.
Clorox. Homepage. 05 01. 2006. 04 29. 2006 <www.clorox.com>.
Pledge. Homepage. 05 01. 2006. 04 29. 2006 <www.pledge.com>.
Advertising Age. Homepage. 05 01. 2006. 04 29. 2006 <www.adage.com>.
Survey Monkey. Homepage. 05 01. 2006. 04 29. 2006 <www.surveymonkey.com>.
http://brandnoise.typepad.com/brand_noise/2005/07/swiffer_saturat.html
http://www.snopes.com/critters/crusader/swiffer.asp
http://www.tns-mi.com/news/12072005.htm
http://www.consumeraffairs.com/recalls04/swiffer.html
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