Case Study Staff Retention

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    Holy Angel University

    Graduate School of Nursing

    Masters of Science in Nursing

    School Year 2011-2012

    Human Resource Management in Health Services

    Increasing Retention of Nursing Staff at Hospitals:

    Aspects of Management and Leadership

    A Case Study Presentation

    Presented By:

    Jessa N. Guanzon R.N.

    Presented To:

    Jay Manuel T. Galeon, R.N., M.S.N., M.A.N

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    Increasing retention of nursing staff at hospitals: aspects of

    management and leadership

    by Marita Naude, Rebecca McCabe

    Abstract

    In a previous study by Naude and McCabe, the factors that

    motivate nurses to remain working in a specific hospital were explored and

    described. From that research it was evident that there are factors related to

    leadership, management and interpersonal issues that will motivate nurses to

    remain working at a hospital and therefore increase the nursing staff retention

    rate of the hospital. This article will focus on the factors that were among the top

    four mentioned in that study; these include friendly and supportive staff

    supportive and effective management, job satisfaction, and staff development

    including opportunities for new challenges. The aim of this article is to discuss

    leadership and management strategies to support the four most mentioned

    factors that will motivate nurses to remain at a specific hospital and therefore

    increase the retention rate at that hospital.

    Introduction

    Excessive staff turnover is costly for any organization (North, Rasmussen,

    Hughes, and Finlayson 2005). Its impact goes beyond the financial costs

    inherent in recruitment, selection and (new employee) training. When a staff

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    member leaves an organization, the knowledge, skill and experience that the

    person has brought to, and gained at, the organization is lost. It takes

    newcomers to the organization some time to become fully functional; depending

    on the complexity of the position, this can take as long as six months. This is

    costly to any organization. Waldman, Kelly, Arora and Smith (2004) found that in

    a specific medical centre case study the turnover costs represent an expenditure

    of about five per cent of the annual operating budget. Larsen (2000) found that

    when the employees are highly satisfied, they will remain in the organization,

    thus increasing the retention rate for that organization.

    Retention of nurses is a recognized issue for the health industry, as

    evidenced by the many studies undertaken on the reasons why nurses leave

    nursing (BIZTRAC 1998; Nowak 1998, 2000; Health Department of Western

    Australia 1997, Senate Community Affairs Committee 2002). There are,

    however, hospitals where nurses seem to be satisfied with their jobs, the

    turnover rates are lower than average and the quality of nursing care provided is

    higher than average. In the United States, the concept of'Magnet Hospitals'

    reflects hospitals that attract and hold quality-nursing staff. These hospitals were

    considered by the nurses to be good places to work and places where consistent

    good quality nursing care was rendered (Bednash 2000; Buchan 1999). This

    prompted the following research questions:

    Why do nurses in a selected sample of Western Australian hospitals remain

    working at that hospital?

    What, from the nurses' perspective, increases the retention rate at hospitals?

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    In 2002 the researchers, with the assistance of three Western Australian

    hospitals, explored and described the nurses' perceptions of the factors that

    attract them to a specific hospital and motivate them to remain working at that

    hospital. Although this study was prompted by the idea of a Magnet hospital, it

    was very different from the original Magnet hospital research, as it focused on

    the retention issues as perceived by the nurses and not on the presence of key

    characteristics such as professional practice, professional development, and

    administration (Buchan 1999) in the original Magnet hospital research.

    It was very clear from the Western Australian study that there are many

    factors that have an effect on the retention of staff. But the four most often

    mentioned factors are: friendly and supportive staff; supportive and effective

    management; job satisfaction; staff development and opportunities for new

    challenges. On closer analysis it was evident that effective leadership and

    management strategies underpin all these factors. The aim of this article is to

    discuss the management and leadership strategies related to those four most

    important factors stated by the nurses in the study to influence their decision to

    remain with the organization.

    For the Western Australian study, three metropolitan based hospitals were

    selected where the average annual turnover rate was lower than 20 per cent and

    the hospital was identified, through feedback/discussions with Western Australian

    nursing opinion leaders, as a place with a reputation for being where nurses

    seem to enjoy working. The hospitals included in the study comprised one large

    teaching hospital, one private corporate run hospital and one private church

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    controlled hospital. The two non-public hospitals cater for a reasonably

    comprehensive range of hospital based services. The nurses in the sample

    surveyed were registered professional nurses, directors of nursing/nurse

    managers, clinical nurses and enrolled nurses registered with the Western

    Australian (WA) Nurses Board who had been working in the specific hospital for

    more than two years.

    The researchers used a qualitative methodology to explore, capture and

    represent the multiple realities inherent in the study. This methodology is

    consistent with the knowledge claims associated with social constructivism,

    whereby individuals develop subjective meanings of their experiences and these

    experiences are varied and multiple (Creswell 2003). (1) That is, all participants

    would have their own perceptions and indeed, reality, in relation to the factors

    that motivate them to choose a place of work and to remain there. The question

    'Please describe the factors (aspects, things) that are motivating you to remain

    working at the hospital' was posed as an open question as part of a

    questionnaire.

    Leadership and Management Strategies to Increase Retention

    1. Friendly and Supportive Staff as a Factor to Increase Retention

    Where staff feels that they are supported by co-workers, retention

    rates are usually higher as job satisfaction is increased. Weinberg and Creed

    (2000) concluded, from a study of health care professionals and hospital staff,

    that positive support from supervisors and colleagues at work reduced

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    absenteeism. Weinberg and Creed also argue that changing the psychosocial

    environment at work is a way of reducing sick leave. This is also applicable to

    the retention of staff. Butler (2000) stated that the best places to work have a

    sense of community where staff experience belonging to a team. Staff feel

    that they fit in and know each other, and people can be human and still focus

    on action. Butler added that fun is encouraged, all levels and positions are

    respected and staff treat each other with respect and know each other's

    passions.

    Meyer, Naude and Van Niekerk (2004) argue that support is developed

    when positive relationships are built. This means that mutual respect, trust

    and integrity need to be created and maintained. Staff should be treated as

    unique individuals who can make unique contributions, and there should be

    effective interpersonal relationships and conflict management.

    From the negative perspective, Hemingway and Smith (1999) note that

    specific factors such as work pressure, supervisor support, poor cohesion and

    autonomy may affect withdrawal behaviours (turnover and absenteeism)

    among.nurses, both directly and indirectly. Fagin (1992) reported that poor

    morale was one of the main reasons leading to an increase in absence in

    mental health nurses.

    The comments from the nurses in this study supported the importance

    of this emphasis on a supportive and friendly working environment. The most

    important factor reported by participants in the research study related to

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    support from staff and a welcoming atmosphere in the workplace. Participants

    contributed statements such as:

    My colleagues are a big factor as I enjoy the people I work with and

    have made some good friends. I work with other hard working staff who try to

    support one another. I find that the staff as a whole are very encouraging and

    caring people. I enjoy the friendliness in the hospital/workplace.

    A study by Lacey (2003) found that nurses rated the nature of

    professional relationships with doctors as one of the top five reasons for

    staying in a health care setting. Morrison and Chan (2000), as well as

    Friedrich (2001), also found that nurses would remain in a hospital where

    there are positive relationships. Friedrich (2001) added that bullying and

    disrespectful behaviour should not be tolerated and that it is the responsibility

    of the manager to put strategies in place to change such behaviours.

    Good relationships among health professionals also supported the

    atmosphere of friendly, supportive staff. It was evident from the participants'

    responses that good relationships among health professionals are a major

    reason why nurses remain at a given hospital. This is evident from the

    following statements:

    All the doctors (including the consultants) are great to work with. Have

    respect from colleagues and doctors (long time worker)

    In a study including health care professionals, Weinberg and Creed

    (2000) found that positive support from supervisors reduced sick leave and

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    absenteeism. This may have the added effect of increasing the retention rates

    long-term. Upenieks (2003a) argues that nurses do not experience as much

    stress from a long day of work if the job is fulfilling or if they receive positive

    feedback and support for the work done. A study by Centrella (2004) found

    that by providing a supportive environment to nurses, the retention rate was

    increased dramatically.

    To be effective, the 'nurse manager' must act as a leader as well as a

    manager. Table l, derived from Waddell, Cummings and Worley (2004), very

    briefly summarises the differences between leaders and managers. There is a

    clear interaction and interrelationship between leadership andmanagement,

    and the effective nurse manager needs to be able to integrate leadership and

    management in his or her role.

    It is extremely important that the followers are motivated to follow the

    leader. Franklin D. Roosevelt remarked that it is a terrible thing to look over

    your shoulder when you are trying to lead and find no one there. Butler (2000)

    argues that effective workplaces have leaders that the followers can trust and

    respect. The followers need to believe that the leaders are able to lead the

    team and the organization into the future. Leaders who value and recognise

    contributions of others are more effective.

    Effective leadership has a considerable impact on staff empowerment

    and the realisation of the goals in the nursing unit. As individuals and teams

    are unique, the exciting and interesting challenge for the leader is to select

    the correct leadership style to implement for each individual, team and

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    situation. The same leadership style will not be most effective in all situations

    and with all followers.

    The leadership style of the managerwill influence all the activities in

    the nursing unit. It is vital to select and implement the most appropriate

    leadership style for each situation.

    For example, the transactional leader focuses on the day-to-day

    aspects and planning and the leadership actions are task oriented (Waddell et

    al. 2004). When the developmental levels (maturity levels) of the followers are

    different, the situational leadership model (Hersey and Blanchard 1972;

    Robbins et al 2001) may be most effective. During the implementation of

    change, transformational leadership (Bass 1995; Eisenbach, and Kotter 1995;

    Waddell et al 2004) will be most appropriate.

    Upenieks (2003a) pointed out that hospitals would attract and retain

    more qualified nurses if they provided the nurses with open communication

    channels to nurse leaders and if the hospital made sure that there were

    enough nurse leaders present. In return, nurses will accomplish their jobs

    more successfully and obtain greater job satisfaction. Upenieks (2003b)

    stated that decentralised decision making and shared governance increase

    nurses' control over their work environment, as it supports autonomy and

    decision making and also improves relationships. Upenieks (2003a) argued

    that aspects such as empowerment and the opportunity to function

    autonomously add to job satisfaction.

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    In the authors' study, supportive and effective management was

    frequently reported as a motivating factor in remaining at a hospital. It is

    interesting to note that the behaviours which the nurses draw on in their

    comments are a mix of management and leadership behaviours. The nature

    of supportive and effective management described by participants included

    management implementing new initiatives, effectively working with nurses

    and engaging them in participative decision-making. Also mentioned were

    comments regarding management's good problem solving strategies. The

    following comments from participants denote this:

    Manager of the ward is understanding and pleasant. Makes working

    conditions pleasant and this encourages staff to remain committed long term.

    Clinical nurse manager working along side staff promotes staff

    appreciation so staff doesn't feel isolated from the management.

    The manager has been fair and flexible.

    Successful business people running the establishment.

    I have the support of management.

    An understanding and supportive Director of Clinical Services

    In the study, there was a strong suggestion that nurses appreciate a

    manager who is both willing and able to work alongside staff and prepared to

    'roll up the sleeves'. The importance of this seems to be twofold: firstly, in

    facilitating a team situation rather than a manager/staff relationship and,

    secondly, in establishing a sense among nurses that their manager

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    understands the role and workload of his/her nurses, who thus have greater

    confidence in the actions taken by managers. It is important that the manager

    encourages and implements innovative ideas and practices and engages the

    staff in participative decision-making. While staff cannot be involved in all

    decision-making all the time, it is advisable that they be involved in the

    aspects that will impact directly on their practice or in the area where they

    have a lot of knowledge and experience.

    The nurses in the study highlighted the importance of a manager's

    personal touch. This can be as simple as acknowledging a staff member on

    his/her birthday by a phone call or card or personal good wishes or a phone

    call or card to congratulate a staff member after a specific accomplishment,

    for example promotion, support and follow-up on a staff member who has

    been on sick leave. Other strategies that the nurses regarded as important

    were informal get-togethers, for example a morning tea in a nursing unit. This

    should not be to 'check up' but just to spend time together to get to know the

    staff. Points of particular note were the introduction of social programs and

    the encouragement of social events by the management, the personal

    touches and 'little things' (i.e. cards and gifts, free meals, cakes on special

    days) that were valued and appreciated. Ross (2001) added that two-way

    communication, feedback, management that keeps staff informed and in the

    big picture, participation, consultation, decentralisation and empowerment

    are important aspects of the supportive workplace.

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    2. Job Satisfaction

    Increased job satisfaction leads to increased retention rates (Ross

    2001; Larsen 2000). As seen from the earlier discussion, by the

    implementation of effective leadership and management strategies, job

    satisfaction may be enhanced greatly. Moss and Rowles (1997) found that a

    participative management style improved job satisfaction. In a study in Hong

    Kong, Sui and Donald (1995) found that 'relationships to superiors' was a

    strong indicator of the incidence of health complaints and job satisfaction.

    In recent years, organizational culture and climate has been found to

    be a potential source of job stress or job satisfaction (Adams and Bond 2000;

    Fagin 1992; Hemingway and Smith 1999). Jain et al (1996) stated that it is

    possible for work-related stress to result in physical, mental, emotional and

    depressive symptoms that contribute to job dissatisfaction. They make the

    case for workplace counselling services for distressed nursing staff in order to

    enhance their job satisfaction.

    Upenieks (2003a) stated that aspects such as empowerment and the

    opportunity to function autonomously add to job satisfaction. Meyer et al

    (2004) are of the opinion that specific management strategies can enhance

    job satisfaction. These strategies include participative management, problem

    solving and decision making. This means that the staff must be totally

    involved in the processes, rather than being consulted but with their input not

    having a bearing on the final decision made by the manager. They argue that

    managers should show respect for the input, ideas and uniqueness of staff

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    members and provide clear, realistic and practical goals, objectives and

    expected outcomes for individuals and fornursing units. Goals and objectives

    should be challenging but attainable. They also argue that managers can

    motivate their staff by supporting them in their push for better conditions such

    as creches, safe parking areas, tearooms, adequate equipment and supplies.

    Saltzstein, Ting and Saltzstein, (2001) found that flexible scheduling

    has positive links to job satisfaction. They also found that part-time

    employment has no direct effect on job satisfaction but has a positive effect

    on work/family balance. It was evident that flexible scheduling increases

    productivity. A perceived lack of work/family balance, and the reduction in job

    satisfaction linked to it, also produce other negative job behaviours such as

    increased absenteeism, impaired performance and increased turnover.

    Upenieks (2003a) concurs on this point, noting that when it comes to job

    choice, the majority of nurses would rather select a hospital that provides

    flexible hours than one that does not. Ross (2001) added that there is a range

    of financial and lifestyle services that will lead to job satisfaction. Included in

    these are aspects such as flexible work hours.

    Since flexible rostering allows nurses to attend to family and personal

    needs, the nurses' productivity and commitment will also improve because

    they are allowed to work the hours that they feel comfortable with. The

    challenge to the manager is to allow for flexibility to staff but also to ensure

    that quality nursing care is provided to the patients.

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    Much of the feedback found by the authors correlated with the

    discussed literature regarding job satisfaction of nurses as indicated by the

    following statements:

    Have worked and been happy here for the whole of the past 26 years.

    I am thoroughly enjoying my work.

    The nursing skill/patient care provides me a sense of satisfaction and

    hopefully my role makes a difference.

    I'm in my comfort zone.

    I love midwifery; I enjoy and delight in every delivery.

    Love the job. Love the people.

    According to Centrella (2004), it was found at the Oklahoma Heart

    Hospital that nurses felt a lot of frustration because they have to do more

    with less and were sometimes unable to provide the level and type of

    nursing care that they want. By introducing a mostly paperless system, the

    hospital was able to save a lot of time, allowing nurses to focus on nursing

    care and to do the part of their job that they loved and really wanted to do.

    This increased the job satisfaction for the nurses and therefore increased

    the retention rate at the hospital.

    Barbian (2001) stated that a very important factor in job satisfaction

    is to achieve a work/life balance. It seems that this is extremely difficult to

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    do, but management which is open-minded to each individual, and tries to

    accommodate his or her needs, is valued.

    3. Staff Development and Opportunities for New Challenges Increase

    Retention Rates

    Upenieks (2003b) argues that improved opportunity, information

    and resources will empower staff and also create an improved job

    satisfaction among nurses. Butler (2000) adds that the best places to work

    are where staff are provided with the needed training to succeed in the

    market place and where there are plans to build capacity. Growth is

    encouraged by doing exciting and leading-edge work and by challenging

    the old ways of working. Staff" prefer to learn and grow. Ross (2001) adds

    that staff need to be challenged and stretched, but within their capability.

    Curran (2003) stated that one of the key reasons that employees

    leave hospitals is a perceived lack of career development. Curran (2003)

    added that it seems that baby boomers often stay with an organization out

    of loyalty while members of Generation X report opportunities for skill

    building and learning as key motivators in the decision to stay or to leave

    an organization, reflecting their perceived commitment to continuing

    development and learning. Investment in mentoring programs and training

    and development programs can be an effective response to these needs.

    Participants in the authors' study identified opportunities for new

    challenges and additional experiences through skill variety and task

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    significance as motivating factors to remain at their hospital. This is

    evident by the following statements from the participants:

    Opportunity to move within the hospital while remaining attached to

    a clinical area. That is jobs within the hospital are being created to allow

    nurses to work 50 per cent clinical in their area of speciality and 50 per

    cent within other area of healthy care system i.e. research and

    management, education and development and temporary project

    positions.

    Opportunities given to challenge myself professionally.

    Opportunities available for those who seek them. Opportunity to develop a

    position over time

    Participants also mentioned that they were attracted by the fact that

    the hospital offered a career path and not just a job. Very good support in

    terms of staff development. As a new graduate, the program I am in is

    very supportive.

    The unit gives the opportunity for study and encourages you to

    study.

    Barbian (2001) noted that many companies found that offering

    training and development courses allowed staff to deal better with change.

    These courses include leadership, management, time management and

    public speaking. By training the staff, companies also had more

    confidence to decentralise decision making, and this in turn provided

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    motivation for staff. It is important that creativity and innovation are

    encouraged.

    Conclusion

    Many of the factors cited as influencing nurses to remain at their

    hospitals relate to interpersonal relations, and leadership and

    management style and action. It can be seen also that action to improve

    job satisfaction, to provide challenges and to create opportunities for staff

    development are ultimately the responsibility of managers and leaders in

    the organization Therefore, it is possible for the organization to attract and

    retain nurses by strengthening the interpersonal leadership and

    management skills within the hospital. This is supported by other studies

    which found that, although nurses' pay is important, it is not as critical in

    enhancing retention of nurses as a positive work place or a culture that

    promotes teamwork and encourages continuous learning, trust, respect

    and flexible scheduling (Chan et al. 2004).

    It must always be remembered that nursingretention is the result of

    a combination of factors. There is no easy solution and managers and

    leaders should select the combination of factors that will be effective in

    their specific hospital as there is also no one range or combination of

    strategies that will fit all hospitals.

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    Supportive conclusions:

    When a business loses employees, it loses skills, experience and

    corporate memory whether in healthcare, and business management. The

    magnitude and nature of these losses is a critical management issue, affecting

    productivity, profitability, and product and service quality. For employees, high

    turnover can negatively affect employment relationships, morale and workplace

    safety. The cost of replacing workers can be high, the problems associated with

    finding and training new employees can be considerable, and the specific

    workplace-acquired skills and knowledge people walk away with can take years

    to replace.

    The problem of turnover can be addressed through a variety of pro-active

    retention strategies: workplace policies and practices which increase employee

    commitment and loyalty. Knowledge transfer initiatives on the other hand, ensure

    that the knowledge and expertise of a companys employeesits 'corporate

    memory'are systematically and effectively shared among employees. They can

    offset the negative impact of turnover, but can also work pro-actively to reduce

    turnover by providing learning and skills development opportunities to employees

    - factors known to reduce turnover.

    Employee retention and knowledge transfer are two elements of a more

    general concern that might be best termed skills management,i.e., everything

    that has to do with recruiting, maintaining and developing the necessary mix and

    levels of skill required to achieve organizational and business objectives.

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    Best Practices in Retention and Knowledge Transfer

    1. Competitive and Fair Compensation is a fundamental starting point in

    most strategies to attract and retain employees. However, there is general

    agreement that compensation levels do not single-handedly guarantee employee

    retention. Common best practices include the use of industry surveys to

    benchmark and position wage and salary structures to be fair and competitive.

    2. Adequate and Flexible Benefits can demonstrate to employees that a

    company is supportive and fair, and there is evidence to suggest that benefits are

    at the top of the list of reasons why employees choose to stay with their employer

    or to join the company in the first place. Many companies are responding to the

    increasingly diverse needs of their employees by introducing a greater element of

    choice in the range of benefits from which their workers can choose. Flexibility in

    benefits packages can enhance retention, as it creates responsiveness to the

    specific needs and circumstances of individual employees.

    3. Innovative Compensation Systems and practices can have a positive

    impact on employee retention by motivating membership-oriented behaviour

    (commitment). Pay systems may also affect knowledge sharing and transfer if

    sharing, teamwork, suggestions, etc. are rewarded or recognized. Innovative

    compensation systems include gain sharing, skill-based pay and various types of

    bonus plans.

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    4. Recognition and Rewards include a diverse range of formal and

    informal, financial and non-financial, incentives given to individual employees,

    groups of employees or to an entire staff. They include such things as employee

    of the month awards, company- sponsored sports teams and social events,

    prizes, clothing, and so on. Recognition and rewards can contribute to a

    workplace culture of respect and appreciation for employees and work well done,

    and thereby reinforce employee commitment to the firm.

    5. Training, Professional Development, and Career Planning are effective

    ways to enhance employee retention. Training constitutes a visible investment

    that the company makes in the worker, providing him or her with new skills, and

    greater competencies and confidence. Training often leads to work that is more

    intrinsically rewarding. Combined with effective communication about how an

    employees efforts at developing skills will lead him or her to more challenging

    and meaningful positions within the company, training encourages workers to

    make longer term commitments to their workplace: it permits them to see a future

    with the company. All of the companies we interviewed were very active in the

    area of skills training and professional development. Many have put in place

    effective internal promotion programs that allow even their unskilled and

    semiskilled workforce to move towards positions of greater responsibility and

    remuneration within the company.

    6. Recruitment & Orientation practices can be of crucial importance to

    keeping workers over the longer term. Employee retention is enhanced by

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    ensuring a good fit between a companys workplace cultureits way of doing

    business and the qualities that it espouses as valuableand the interests,

    character, and motivations of the individuals that exist within it. Recruitment

    practices that emphasize not only formal qualifications (job relevant technical

    ability) but also more general types of qualifications and dispositions on the part

    of the recruit can be part of an effective retention strategy. Our own case based

    study revealed that employees in some workplaces, particularly the smaller ones,

    do more than merely work together: they often share similar interests and have a

    very strong inter-personal rapport, and these in turn help to bind them together

    as a cohesive whole. Indeed, the quality of interpersonal relations may contribute

    significantly to retention in its own right. Good initial orientation to the newly-hired

    employee can not only help to effectively integrate that person into the workplace

    but can also help to make the new person feel welcome and provide him or her

    information about how to cope with the demands of the workplace, and any

    possible problems that may arise.

    7. Healthy Workplace or Wellness Initiatives take on a variety of forms,

    including those directed at the physical work environment (cleanliness, safety,

    ergonomics, etc.); health practices (supporting healthy lifestyles, fitness, diet,

    etc.); and social environment and personal resources (organizational culture, a

    sense of control over ones work, employee assistance programs, etc.). Healthy

    workplace initiatives not only improve the health and well-being of individual

    employees, but contribute to business performance objectives including

    employee retention.

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    8. Work-Life Balance programs recognize that employees have important

    family and extra professional obligations that compete with their workplace

    commitments. Practices such as dependent care leave, childcare subsidies,

    eldercare programs, counseling and referral, and flexible working hours allow

    people to strike a more meaningful and potentially less stressful balance between

    obligations at the workplace and obligations at home. Firms that operate on the

    basis of shift work may have employees who find it particularly difficult to balance

    family and work obligations. Flexibility and responsiveness on the part of

    employers can go a long way in helping employees to resolve such conflicts and

    be more productive at work. Policies that prove to be effective in helping

    employees to manage work-life balance in a shift work setting include (i) limiting

    split shifts, (ii) providing advanced notice of shift changes, (iii) permitting

    employees to trade shifts amongst themselves and, most importantly, consulting

    with employees about their work-life balance needs while planning shifts.

    9. Job Design & Work Teams can enhance the intrinsic rewards of the job,

    making work more fulfilling, challenging, interesting, and stimulating. Practices

    such as autonomous or semi-autonomous work teams, self-scheduling, and job

    rotation can not only improve retention but have also been shown to improve a

    number of other important indicators such as productivity, accidents and injuries

    and product quality.

    10. Employee Participation & Communication. Open, responsive, two-way

    communications are vital to good employee retention, and should be considered

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    as the basic building blocks of any effective retention practice. Most, if not all, of

    the retention strategies and practices fundamentally depend on a sound

    approach to communicating with employees. Without communications, many of

    these practices would be impossible to implement in any effective way. The case

    studies we conducted revealed considerable efforts to communicate with

    employees, through a variety of vehicles including employee surveys, regularly

    scheduled committee meetings, formal postings and newsletters, and personal

    discussions. Several companies keep their employees regularly up to date on the

    companys financial performance, and maintain open-door communication

    policies.

    11. Performance Appraisal practices that provide good feedback to

    employees and give them a view of their longer-term progress within the

    company particularly in terms of training and career development

    opportunities are important ways of enhancing employee commitment.

    12. Knowledge Transfer cross-training, coaching and mentoring, phased

    in retirement. While employee retention practices seek to retain workers,

    knowledge transfer practices seek to retain skills, through both formal and

    informal exercises in information sharing and the building of collective

    knowledge. Mentoring and coaching, phased-in retirements, and cross-training

    and job rotation, are types of knowledge transfer that overlap with training.

    Knowledge transfer also includes the use of technology-based toolsdatabases,

    intranets, groupwareaimed to support knowledge sharing among individuals,

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    and to permanently document and keep knowledge that is vital to business

    performance.

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    References

    Adams, A. and Bond, S. (2000), 'HospitalNurses' Job Satisfaction, Individual and

    Organizational Characteristics', Journal of Advanced Nursing, vol. 32, pp. 536-

    543.

    Barbian, J. (2001), 'C'mon, Get Happy', Training, vol. 38, pp. 92-96.

    Bass, B.M. (1995), 'Transformational Leadership Redux', Leadership Quarterly,

    vol. 6, pp 463-478.

    Bednash, G. (2000), 'Decreasing Supply of Registered Nurses: Inevitable Future

    or Call to Action?', Journal of American Medical Association, vol. 283, p. 2985-

    2987.

    BIZTRAC (1998), Junior Registered Nurses Labour Force Survey." Research

    Report Prepared for the Health Department of Western Australia, Faculty of

    Business and Public Management, Edith Cowan University.

    Buchan, J. (1999), 'Still Attractive after All These Years? Magnet Hospitals in a

    Changing Health Care Environment', Journal of Advanced Nursing, vol. 30, pp.

    100-108.

    Butler, A.S. (2000), 'Best Place to Work', Executive Excellence, vol. 17, pp. 4-5.

    Centrella, H. (2004), 'Oklahoma Heart Hospital Maintains 98 Percent Retention

    Rate', TheJournal Record, Oct 11, pp. 12-15. Retrieved from : http://www.

    journalrecord.com/

    Creswell, J.W. (2003), Research Design: Qualitative, Quantitative and Mixed

    Methods Approaches, Sage Publications, Thousand Oaks, CA.

    http://findarticles.com/p/articles/mi_qa3689/is_200204/ai_n9020765/?lc=int_mb_1001http://findarticles.com/p/articles/mi_qn4182/is_20020827/ai_n10156056/?lc=int_mb_1001http://www/http://findarticles.com/p/articles/mi_qa3689/is_200204/ai_n9020765/?lc=int_mb_1001http://findarticles.com/p/articles/mi_qn4182/is_20020827/ai_n10156056/?lc=int_mb_1001http://www/
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    Weinberg, A. and Creed, F. (2000), 'Stress and Psychiatric Disorder in Health

    Care Professionals and Hospital Staff', Lancet, no. 355, pp. 533-537.

    * The authors wish to acknowledge: Margaret Nowak for her continuous support

    and encouragement of the WA Magnet Hospital project; Curtin Business School

    for the Tier One research grant which partially funded the WA Magnet Hospital

    project; and Diederick Naude for his research assistance in compiling reports on

    the Magnet Hospital Project. and his contribution to the literature searches.

    Endnotes

    (1) The term 'knowledge claims' reflects the assumptions that researchers hold

    about what will be learned and how during the research process, and therefore

    how the research should be designed. These knowledge claims encompass:

    what is knowledge (ontology); how we can know about it (epistemology); how it

    can be written about (rhetoric); what values are within that knowledge (axiology);

    and the process for studying it (methodology) (Creswell 2003:6).

    Marita Naude and Rebecca McCabe, Graduate School of Business, Curtin

    University

    Table 1: Comparison of managers and leaders

    Aspect Managers Leaders

    Motivation Use extrinsic motivation

    and reward systems

    Enhance intrinsic

    motivation ame try tocreate purpose andhope throughinvolvement,participation and sharing

    Empower the followers

    http://findarticles.com/p/articles/mi_hb4839/is_5_9/ai_n29060316/?lc=int_mb_1001http://findarticles.com/p/articles/mi_hb4839/is_5_9/ai_n29060316/?lc=int_mb_1001
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    Approach Focus on policies andprocedures and ask howand when; mostly workwith what is by thinking

    logitally and sequentially

    Seek standardisationand uniformity; seekstability; re-organise andrefine

    Focus on motives antiask what and whythrough thinking laterallyand non-sequentially

    Challenge the statusquo; seek unity andempowerment;redevelop andrevolutionise

    Characteristics Usually analyticalstructured, controlled,deliberate and orderly,think rivals as wellas competition and usethe power of logical andthinking

    Focus on practicalissues

    Leaders usually areexperimental, visionary,flexible, unfettered andcreative, think partnersas well as collaborationuse the power ofintuitive thinking

    Focus on possibleissues and questionassumptions

    Relationship withfollowers

    Relate to followers

    according to their rolesand jobs

    Compensate followersaccording to thesystems in theorganization

    Relate to followers on apersonal level andaccording to sharedvalues and the strengthof the follower and try toenhance job satisfaction

    Planning Focus on the presentand operational/day-to-dayplanning; reactivethinking and short-termresults.

    Focus on the futureplanning or strategicplanning; proactivethinking and long-termresults

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    Aim to do things right

    Acts as the"Dressmaker' whofollows the patternand implements ideas toturn ideas into reality

    Interested in exploringnew ideas and takecalculated risksregarding a future vision

    Aim to do the right

    things

    Act as the "designer'who designs the patternothers follow and guidesfollowers towards newideas

    Organisation andallocation of staff

    Plan and organize staffbased on organizationalneeds.

    Control, solve problems

    Allocate staff to enhancetheir maximum potential.

    Inspire and motivate--keep followers moving inthe correct direction

    This table was adapted from Waddell et al. (2004)

    COPYRIGHT 2005 National Institute of Labour Studies Inc.COPYRIGHT 2008 Gale, Cengage Learning