Case-Study-SAP CRM Implementation Merck Millipore · SAP CRM Greenfield Implementation Client A US...
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SAP CRM Greenfield Implementation Client A US based Chemical and Pharmaceutical Company Business Requirement Greenfield end to end SAP CRM implementation and data migration SAP FIORI as front end user experience and SAP HANA in-memory as digital core Business Challenges Absence of business process to manage customers, products, promotions, campaigns, marketing, customer interactions, customer data No single point of data access to manage end to end CRM business processes Lack of customer satisfaction due to high total turnaround time in addressing customer requests Solution Highlights Implementation of end to end SAP CRM business process powered by SAP HANA Design and implementation of ABAP to customize transaction related profiles Design and implementation of BAPIs to decode XML data and populate the same in SAP CRM custom table SAP FIORI as front end user experience SAP CRM training for business end users Results Automation of end to end customer relationship management Seamless integration of CRM with ERP business functions Ease in business functions round the clock with mobile enabled applications Single point of data access and analytics for all CRM processes Improved customer satisfaction Country: United States Technology Environment SAP CRM on HANA ABAP BAPIs Function modules, Custom Tables HANA 1.0 SP12, FIORI CASE STUDY Industry: Pharmaceutical
Transcript of Case-Study-SAP CRM Implementation Merck Millipore · SAP CRM Greenfield Implementation Client A US...
SAP CRM Greenfield Implementation
ClientA US based Chemical and Pharmaceutical Company
Business RequirementGreenfield end to end SAP CRM implementation and data migrationSAP FIORI as front end user experience and SAP HANA in-memory as digital core
Business ChallengesAbsence of business process to manage customers, products, promotions, campaigns, marketing, customer interactions, customer dataNo single point of data access to manage end to end CRM business processesLack of customer satisfaction due to high total turnaround time in addressing customer requests
Solution HighlightsImplementation of end to end SAP CRM business process powered by SAP HANADesign and implementation of ABAP to customize transaction related profilesDesign and implementation of BAPIs to decode XML data and populate the same in SAP CRM custom tableSAP FIORI as front end user experienceSAP CRM training for business end users
Results
Automation of end to end customer relationship managementSeamless integration of CRM with ERP business functionsEase in business functions round the clock with mobile enabled applicationsSingle point of data access and analytics for all CRM processesImproved customer satisfaction
Country: United States
Technology Environment
SAP CRM on HANA ABAP BAPIsFunction modules, Custom TablesHANA 1.0 SP12, FIORI
CASE STUDY
Industry: Pharmaceutical
