Case study salzburger land
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Kotka // 25.04.2013
SALZBURGERLAND.COM
Mobile SalzburgerLandStatus Quo!
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1. P.O.S.T – Strategy
2. Collaboration & virtual organisations
3. Training concept for DMO employees & SMEs
4. Prepare Management & organizations forchange
5. First mover gets the glory. And the bill.
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Mobile WebDestinations SalzburgerLand
(3) 27%
(7) 64%
(1) 9%Anteil mobil
wenig als 5%
5%-10%
10%-15%
mehr als 15%
bis 40%
40%-50%
50%-60% + 60%
ipadQuelle: Umfrage SLTG, Oktober 2012
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Destinations SalzburgerLand
Ja64 %
Nein36 %
Mobile Webseite
Ja18 %
Nein82 %
App
Quelle: Umfrage SLTG, Oktober 2012
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Free Wifi
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300 Wlan Hotspots110 000 Unique User // 3 000 000 Online SessionsApp Downloads +70 000 iOS und Androis
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Mobile Advertising
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Welcome Area - provide NFC Cards &
connect with Facebook App
Station 1: Event Check in auf Facebook*
Station 2: Like Function auf Facebook*
Station 3: Fotoupload to Facebook *
*Texts for the FB Timeline prepared by us
NFC - Test
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SalzburgerLand TwisitorMap
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https://Play Video >>
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