Case Study: Pre-Merger Product Assessment
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USA 502 Mace Blvd, Suite 15 Davis, CA 95618 United States Tele: (+1) 530-792-8400 BACKGROUND CHALLENGE IMPACT The Client is a large conglomerate with a successful division in medical diagnostic and healthcare IT. The healthcare IT group wanted to expand its eHealth offering through acquisitions. One target company was being considered for its technology and existing customer base. During the evaluation and negotiation period, the Client needed to confirm the validity of the claims made by the target company. This due-diligence process required an external party to assess the target company’s customer experience including satisfaction with the product and services. SOLUTION The MarkeTech Group (TMTG) was asked to conduct a swift customer satisfaction study. While the customer was the acquiring company, The MarkeTech Group had to work with the target company to obtain their customer list and the necessary endorsement. The Group was also not to create problems within the customer base. In a two week time frame, The MarkeTech Group designed a questionnaire, collected data from 50 sites, and compiled and interpreted the information. The acquiring company was re-assured in terms of product and customer satisfaction, and ended up completing the merger. EUROPE / FRANCE 3 rue Emile Péhant 44000 Nantes France Tel: +33 (0)2 72 01 00 80 www.themarketechgroup.com MARKET METHODOLOGY MIX South America Europe Qualitative Research Strategic Consulting Quantitative Asia PROFILE CLIENT TYPE PROJECT CATEGORY PRODUCT CREATION LAUNCH PREPARATION Medical Device Medical Imaging Medical Diagnostics Medical IT/eHealth Biotechnologies Pharmaceuticals Technology Assessment Opportunity Analysis Customer and Product Requirements Product Concept Testing Segmentation Analysis Brand Positioning Packaging and Materials Testing Go to Market Planning Pricing PRODUCT MONITORING Customer Satisfaction and Loyalty Post Launch Acceptance MARKET RESEARCH AND PLANNING Custom Market Analysis Market Mix Analysis Pre-merger Product Assessment TECHNOLOGY GO / NO GO North America
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Transcript of Case Study: Pre-Merger Product Assessment
USA502 Mace Blvd, Suite 15Davis, CA 95618United StatesTele: (+1) 530-792-8400
BACKGROUND
CHALLENGE
IMPACT
The Client is a large conglomerate with a successful division in medical diagnostic and healthcare IT. The healthcare IT group wanted to expand its eHealth offering through acquisitions. One target company was being considered for its technology and existing customer base.
During the evaluation and negotiation period, the Client needed to confirm the validity of the claims made by the target company. This due-diligence process required an external party to assess the target company’s customer experience including satisfaction with the product and services.
SOLUTIONThe MarkeTech Group (TMTG) was asked to conduct a swift customer satisfaction study. While the customer was the acquiring company, The MarkeTech Group had to work with the target company to obtain their customer list and the necessary endorsement. The Group was also not to create problems within the customer base.
In a two week time frame, The MarkeTech Group designed a questionnaire, collected data from 50 sites, and compiled and interpreted the information. The acquiring company was re-assured in terms of product and customer satisfaction, and ended up completing the merger.
EUROPE / FRANCE3 rue Emile Péhant
44000 NantesFrance
Tel: +33 (0)2 72 01 00 80www.themarketechgroup.com
MARKET
METHODOLOGY MIX
South AmericaEurope
Qualitative ResearchStrategic Consulting
Quantitative
Asia
PROFILECLIENT TYPE
PROJECT CATEGORY
PRODUCT CREATION
LAUNCH PREPARATION
Medical DeviceMedical Imaging
Medical DiagnosticsMedical IT/eHealth
BiotechnologiesPharmaceuticals
Technology AssessmentOpportunity Analysis
Customer and Product RequirementsProduct Concept Testing
Segmentation AnalysisBrand Positioning
Packaging and Materials Testing
Go to Market PlanningPricing
PRODUCT MONITORINGCustomer Satisfaction and Loyalty
Post Launch Acceptance
MARKET RESEARCH AND PLANNINGCustom Market Analysis
Market Mix Analysis
Pre-merger ProductAssessment
TECHNOLOGY GO / NO GO
North America
