Research Task 1 By

Felipe Palacio

Nathan WashingtonOmar DarSaifur Siddique

To encourage the audience to watch ‘Wallace and Gromit: Curse of the Were-Rabbit’ during autumn half term

To be able to beat the rivals, e.g. ‘Lord of War’

To become the top best film over the opening weekend

Target Audience

• Originally produced in 1989 with the movie release in 2005 bringing a variety of ages to see the film

• Pressing the red button on the sky remote would lead you to the sky gamestar where children could play a game encouraging them to see the film

Interaction

• Competitions and prizes for both the children and adults to enter

• Children are into the characters and merchandise while the adults would understand the comedy better such as the dog fight with dogs

Promotional Products

• Wallace and Gromit also get adults interested by selling Wallace and Gromit home ware such as salt and pepper pots

• They also gave promotional cups with pg tips• Free toys with MacDonald's happy meals• Wallace and Gromit accessories prior to the

films release

Similar products

• Creature comforts used the same clay animations with voices taken from real interviews to members of the public on animal characters

• British people just like Wallace and Gromit

• Pingu also uses the same concept but without the voices

• Kids could just watch without words and understand what was going on

• However not British likeWallace and Gromit or creature comforts

The press is a good way of promoting this film because many people read the news paper and 20% of these who read it are young people and teenagers. this method could be an alternative to the TV ads.

TV adverts are the best and most effective way of advertising a product, especially during a certain ad slot sometimes between programs that the target market may watch. this would make sure that the target market is watching and looking at the ad.

Sources Page• http://www.wandg.com/• http://www.comparestoreprices.co.uk/images/mc/mcfarlane-toys-wallace-and-gromit-and-the-cur

se-of-the-were-rabbit-anti-presto-gromit.jpg• http://www.digitalcomicnews.com/wp-content/uploads/2011/06/wallace-gromit.jpg• http://www.movieweb.com/movie/wallace-gromit-the-curse-of-the-were-rabbit/dog-fight• http://www.movieposterdb.com/posters/05_11/2005/0312004/l_64880_0312004_87334b9e.jpg• http://www.dvdactive.com/reviews/dvd/creature-comforts-vol-1.html• http://ctchannel.files.wordpress.com/2009/12/creaturecomforts.jpg• http://www.awn.com/files/imagepicker/1/strike01_CreatureComforts.jpg• http://4.bp.blogspot.com/_v2SB999HmjQ/TUeA1-wtkCI/AAAAAAAABbA/eieeohf-a9A/s1600/

pingu.jpg• http://www.imdb.com/title/tt0312004/• http://en.wikipedia.org/wiki/Wallace_%26_Gromit:_The_Curse_of_the_Were-Rabbit• http://en.wikipedia.org/wiki/Pingu

Thank You for Watching