case study on ZARA

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Transcript of case study on ZARA

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LARGEST FAISHON COMPANY STARTED IN 1975. 10 YEARS LATER FORMED A NEW COMPANY INDITEX

CURRENTLY GROUP WORTH OF € 10 BILLION WITH 4264 STORES 89112 EMPLOYEES ALL OVER

ZARA GENERATES OVER 64% OF INDITEX SALES. 1520 STORES OPERATING IN 72 COUNTRIES AND 6.8 € IN

REVENUE (2008-09) ZARA – PIONEER IN FAISHON CATEGORY CALLED “FAST

FAISHON”.

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ZARA FAISHON

CHILDRENMEN WOMEN

WOMEN

BASIC

TRF

FOLLOWED AUTONOMY IN STORELaunched approximately 11,000 new

items per year, Compare to 2,000 –4,000 for H&M and GAP

LOWER LEAD TIME

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