case study on ZARA
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Transcript of case study on ZARA
LARGEST FAISHON COMPANY STARTED IN 1975. 10 YEARS LATER FORMED A NEW COMPANY INDITEX
CURRENTLY GROUP WORTH OF € 10 BILLION WITH 4264 STORES 89112 EMPLOYEES ALL OVER
ZARA GENERATES OVER 64% OF INDITEX SALES. 1520 STORES OPERATING IN 72 COUNTRIES AND 6.8 € IN
REVENUE (2008-09) ZARA – PIONEER IN FAISHON CATEGORY CALLED “FAST
FAISHON”.
ZARA FAISHON
CHILDRENMEN WOMEN
WOMEN
BASIC
TRF
FOLLOWED AUTONOMY IN STORELaunched approximately 11,000 new
items per year, Compare to 2,000 –4,000 for H&M and GAP
LOWER LEAD TIME