Case Study on:

JAAGO Foundation

Situation:Since its inception in 2007, JAAGO Foundation’s ‘Sponsor a Child’ program had acquired 550 sponsors till September 2013

Challenge:To raise 200 child sponsors through multiple digital media channels in two months!

JAAGO

FoundationNon-profit

Develop content

Targeted Ads

Step 1 Step 2 Step 3

Drive trafficto website

Automate posts to social media for viral effects and trigger WOM recommendation

Design a functional landing page and install widgets & plug-ins

Store User info

Follow up via Facebook notifications, E-mail, SMS

Opt-in with social media/e-mail

Step 4

Use of multiple digital platforms with effective media planning

Call to action

WebAble Approach

Images

Video

170

Sponsors

Funding

235 Kidsfor a onewhole year

ROI of

2,488%

Within

2Months

483New

Sponsor

Leads

8.6mImpressions

WebAble has done an outstanding

job in helping JAAGO kids secure 235

child sponsors in a span of 2 months!

They have a fresh, systematic, and

data-driven approach to digital

marketing that strengthened JAAGO

Foundation’s positioning as an

educational institution.

“

”- Korvi Rakshand

Chairman, JAAGO Foundation

Results

Reaching 6.2 million people