Case study on creating brand proposition based widgets
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Transcript of Case study on creating brand proposition based widgets
Using Widgets to Build Using Widgets to Build BrandsBrands
A Windchimes Case Study
The BriefThe Brief
Our client, Maybelline had a unique brief for us…
The BriefThe Brief
Create a widget that connects with the product proposition of ‘instant glow’
The ChallengeThe Challenge
How do we bring the physical qualities of a cosmetic product into the virtual world?
The ChallengeThe Challenge
How do we make a widget bring to mind the idea of ‘instant glow’ and at the same time
deliver value?
The ChallengeThe Challenge
Given the existing negative perceptions related to ‘fairness’… how do we make an application that communicates the idea of brightness without hurting sentiments?
The SolutionThe Solution
The Maybelline Glow
Visit http://whitestayuvzone.com/index.aspx
The SolutionThe Solution
People love uploading their pics on various social media platforms, but very often the
images are dark
The SolutionThe Solution
Maybelline Glow allows users to upload their pictures and instantly brighten them
The WidgetThe Widget
Seamless integration into the siteSeamless integration into the site
Syncing it with look and feel of Syncing it with look and feel of MaybellineMaybelline
Keeping it neat and simple in line with brand philosophyKeeping it neat and simple in line with brand philosophy
Giving value to usersGiving value to users
Users can upload their images, brighten it, save it and Users can upload their images, brighten it, save it and download it for future usedownload it for future use
Interweaving of brandInterweaving of brand
Subtly weaving in the brand with the widgetSubtly weaving in the brand with the widget
Building relationshipsBuilding relationships
Ensuring user fills in details before saving picture or Ensuring user fills in details before saving picture or downloading application to enable gathering of key data for downloading application to enable gathering of key data for
future connectfuture connect
Strengthening bond with the usersStrengthening bond with the users
Giving users an option to download the widget onto their Giving users an option to download the widget onto their desktops to ensure higher recall for the branddesktops to ensure higher recall for the brand
ThanksThankswww.windchimes.co.in