Case Study On Brands On Indiatimes Shopping
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Transcript of Case Study On Brands On Indiatimes Shopping
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Brand- Visa
Objective- Target Online Shoppers to promote Visa
products
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Visa Banner
To target online audience we hosted aggressive lucky draw promotions on our website.
The traffic was directed to a co branded page hosted on our servers and had the features of Visa.
People to be eligible for the promotion needed to leave their details on this page.
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Dummy of the co-branded page designed to capture leads for the promotion
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Brand- Nokia
Objective- Product Launch to be promoted around Diwali
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Nokia launched a campaign on Indiatimes Shopping to promote their multi media phone.
A page was designed to design and send e-cards.
Every card the customer sent had Nokia’s branding.
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Nokia’s Landing page
Customer can- Download applications, wallpapers, play games and ring tones
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Brand- HP Printers
Objective- Micro site for HP printers•Hosted on Indiatimes
•URL to be given in advertisements
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Micro Site designed only for printers for both
-Commercial printers and scanners
-Residential printers
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Page hosted on Indiatimes to be called from promotions other than Indiatimes. Header and footer concealed
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Brand- P & G
Objective- Launch International products in India through Indiatimes
- Establish a new category on E- Commerce (FMCG)
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Launched the international range of Olay and Gillette in India
Bundled the products to create a bigger ticket item for the customers.
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Push in Sale month on month
0
20
40
60
80
100
120
140
Ordersreceived
GMV ('000)
October
November
December
Maximum Sale (over all)- Skin Care combo, where we combined Pantene Shampoo, Conditioner and Crèmes
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Brand- Travel Masti
Objective- Launch Travel on the shopping pages (in talks)
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Design a new category to sell travel packages to our online shoppers (in talks)
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Brand- Aviva
Objective- facilitate the complete point redemptions for Aviva agents by
merging our systems in their program, Dollar Dreams
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The agent visits the program Dollar Dream can directly route to the shopping pages we host. All systems are integrated for point checks, point redemptions, login etc.
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Brand- Citibank
Objective- Target customers on Indiatimes Shopping to promote services
-Level A customers -Level B customer
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Special offers for Indiatimes Shopping customers