INSTITUTE OF PROFESSIONAL EDUCATION AND RESEARCH

CASE STUDY ONGOLDEN STAR FACILITIES AND SERVICES PVT.LTD Presented by :Mamta Suman Mathan Mayank Rai. Prakash Kumar Nayak. Praveen Kumar Chouhan. Prashant Sinodiya. Zamir Quadri.1

Golden star facilities and services pvt. Ltd. Services Location Ceo Turnover : : : : housekeeping Hydrabad Anita Verghese INR 10 million per month 28% : : 2000 IT companies and ITES companies2

Market share : Employee Client

WORK DONE BY VERGHESE Recruit skilled workers. Focus on Quality of work. Expand her business. Convert into Pvt. Ltd.

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What is entrepreneur ?y People who own, operate and take the risk of a business venture. y Entrepreneurial try to identify the need of the market place and

to meet those need by product and supply . y Entrepreneurial behavior is the result of a combination of strong motivation to achieve something an initial impetus, which may come from diverse sources- and the capabilities to achieve it: the competencies of an entrepreneur. What is competencies ? Competencies to mean a set of aptitudes or real capilities,and attitudes, or ways of facing the world, which make a person behave in a particular way.4

The three levels of Competencies

THE CONCENRIC CAPABILITIES AND ATTITUDES REQUIRED FOR ENTREPRENEURSHIP

1.Personal competencies

Creativity

2.Interpersonal competencies

Determination

Integrity

Communication

3.Business competenciesBusiness vision Resource management Negotiating skill

Tenacity

Engagement

Emotional Balance

Delegation

Networking

Respect Self- criticism

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Business competencies Business vision- A special shrewdness for recognizing and exploiting opportunities . Resource management-economic resources and material. Networking skill to make relationships to key people . Negotiating skill- the ability to forge agreement. Interpersonal competencies Communication Engagement-success build and engaged in team. Delegation-Team member have all information and resources. Respect-respect is built on recognition of other person s quality.6

Personal competenciesy Creativity-Ability to generate new ideas or concept. y Determination- Initiative and Ambition y Integrity/Discipline- willingness to do what is just and fair in any

situation. y Emotional Balance- Ability to react appropriately in any situation. y Self criticism-Every body agrees that we must accept and live with our limitation and mistakes.

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SWOTSTRENGTHParticipation Leadership Team work Motivators Lateral Thinker

WEAKNESSGender LiquidityAdvertisement Family condition Lack of knowledge in finance

OPPORTUNITY Expend of Business Diversification Collaboration

THREATS Competitors Entry of F.M

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Competitive BalanceDoing the right thing: an innovative or farsighted concept

Potential competition: direct rival, new entrants, substitutes, buyers, suppliers, or other sources Doing things right: Exceptional ability for execution9

HOW VERGHESE HAVE DONE IT DIFFERENTLY

Ethical & honest in her work. Training of staffs Friendly & participative with her mgmt. Provide freedom to her manager to make their

decision. Prepare monthly report. Apply two key strategies for lower level employees.10

WHAT SHOULD VERGHESE DO? Enhance her financial knowledge. Expand her business geographically. Premium should be minimized and to 10-12 % Working capital should be increased. Credibility use of chemical. Technical expertise person

finance. Liquidity crunch-required working capital. Attrition rate- HR manager more required. Transfer to facility management.11

Business life cycleStartup

Transition

Business life cycle

Growth

Maturity

Expansion

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Only 28 % of the entrepreneurs wrote up a fullblown plan.No business plan 28 41 Redimentary,back-of the-envelope type of plan Worked as financial projections for investors. Full-blown plan 26

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Reason for failure enterpreneur

y Unethical practice y Competition y Infrastructure problem y Financial problem y Lack of manpower y Financial resources

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