Presentation By!

Students Of BBA 6th

Nisar Safdar (1070) “Group Leader”Nauroz Khan (358) M.Musa Bacha (356)M.Ibrahim (355)

Case Study Abasyn University Peshawar

Introduction: Abasyn University has been established in the belief

that all people are enriched by learning, search for true knowledge and the application of this knowledge to benefit the people of our dear homeland, Pakistan.

Abasyn University is registered on 1st December 2007.. It has been categorized as top rated “W” by HEC. Top category requires following elements:-

1. 40 acre land including university building2. Two PHD or Doctors per department.3. Sum of 50 million rupees security Deposit in bank.

MissionAbasyn University’s mission is to provide an

environment of academic excellence that enables students to utilize their potential fully. By having access to excellent teaching, challenging academic programs, and extracurricular experiences, students will develop skills and habits that promote values for career preparation, responsible citizenship, and lifelong learning.

Strategic Priorities of the University

To recruit, advance, and graduate students equipped with latest knowledge.

To promote research and scholarly activities on socioeconomic problems faced by Pakistan.

To foster the development and effective utilization of faculty and staff

To strengthen collaboration and partnerships in internal and external communities

To enhance and utilize the physical and technological infrastructure

To design and offer specialized courses for working persons to improve productivity, efficiency and quality

To increase, diversify, and effectively manage funding .

Estimated Numerical Data

Registered students since 2008-2010 = 1700 Total Current Students = 700

Expenses:Employees 60Salaries (Average) 18,000 x 60= 1,080,000 p/m Other expense 120,000 p/mTotal Expenses 1,200,000 p/m

Yearly expenses 1,200,000 x 12 14,400,000p/y

Revenue

Medical Students 400 Average Fees 31,000 x 400 = 12,400,000 p/sManagement Students 300Average Fees 23,000 x 300 = 6,900,000

p/s

Total 19,300,000 p/s

Yearly Income 19,300,000 x 2 = 38,600,000 p/y

Revenue – Expenses = Net Income 38,600,000 - 14,400,000 = 24,200,000 p/y

SWOT Analysis

SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or business in a venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. A SWOT analysis must first start with defining a desired end state or objective.

SWOT Analysis of Abasyn University

(1) Strength(a)Location: It is situated in area easily accessible to the

students Located on Ring road (main road) Residential area Charsada link Motor Way

(b) Registered in top category “W”: Highest category by HEC

(c)University Personal Building:No rent to payThey can bring changes easily in building,

accordingly to their needs.

(d)Sports ground:Students are motivated for sports due to home

ground.No obstacle for students to reach the ground.

(e) Low fees structure according to competitors:

(2) Weaknesses(a) New entrant in education sector as a

University: In developing stage. Inexperienced as compared to competitors. Less strength of students with respect to its

competitors.

(b)Improper Management: Lack of authority to responsible person. No proper Management of HR. Mismanagement of teachers.

(c)No scholarships: No scholarship for toppers. (If outsider or internal) Students are not motivated for higher grades.

(d) No proper system to motivate students in co-curricular activities:

No event manager.No funds to run co-curricular activities.(e) No permanent staff:Teachers get changed rapidly.No contractual policy.(f) No proper check and balance on faculty

staff:No evaluation for teachers.No proper authority to check staff members

responsibilities.(g) Books are not issued from library. (h) Inadequate advertisement with respect to

competitor.

(3) Opportunities(a)To offer entry test for new students: To motivate the student Proper screening (b)Offer new courses: Engineering courses Fine arts(c)To launch digital library: Students can easily get information All required books should be available(d)Use of latest technology: Built-in projector class rooms Latest PCs with high-speed internet

(e) To launch a web server that guides students:

Assignments should be submitted to web server Every student should have their own user name Every student should be informed through that

username about notices.(f) Advertisement: News paper Television Sign board Internet(g) Arranging inter universities competitive

quizes in the campus.

(4) Threats(a)Strong competitors: City University & Sarhad University(b)Political instability: Conflicts among political figures Rapidly government changes(c)Terrorism: Talibanization (d)Since being from the private sector, it always

faces the threat of influencing from the changing public policy:

(e)The strict disciplinary actions, and rules and regulations of higher education commission:

(f)Economic crises:

RecommendationsWe need to be operated as a self autonomous body of imparting

knowledge. So that we could be able to decide the matters on our own self without any sort of external threat and un unnecessary interference from higher education commission.

The appointment of competent and experienced teachers as permanent staff members is highly required. The university is supposed to sign a bond with them and provide them all the incentives to retain/hold them for longer time period. More would be the experience of the staff members in the university, more would they be better align with the vision, mission and objectives of the organization and more would be the sense of loyalty and commitment towards achieving the organizational objectives.

Since, the private sector universities in our country are charging more than the public sector (the public sector have the government subsidies to cover up with their expenses) , therefore most of the students get attracted to the public sector even if their quality is sub standard as compared to the private sector. What our competitors are doing is that they offer different sort of scholarships and incentives to the students on merit and need based. As a result, the competent student, if doesn’t stopped by the financial constraints join such universities and work hard. Ultimately they serve as a valuable asset of the university. We need to learn from this strategy.

ConclusionAccording to the SWOT analysis of Abasyn

University, shows that its developing day by day. To change the weaknesses to the strength and to change the opportunism to the practical implementation should be the main aim to boost up in the region. First step is to identification or pin pointing the areas of deficiencies and then strategizing in tackling the weakness by proving the remedy for the problem. That’s how, we could achieve our objectives.

Any Question?