Case Study - NFP Marketing - Cure Brain Cancer Foundation
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Transcript of Case Study - NFP Marketing - Cure Brain Cancer Foundation
1
Case Studies
Not for profit: Transforming brand & communications for growth
Client: Cure Brain Cancer Foundation
…BUT• brain cancer & brand awareness was low • brand was tired, soft & dependent on founder • credibility with research community was poor • the supporter base was small & NSW centric • digital presence/content was limited & weak
So we took the brand…..from…. to….
tired VIBRANT
old school NEW SCHOOL
victim WARRIOR
analogue DIGITAL
20..so in summary…..
Rebrand
Digital set up
Content marketing
Social media marketing
Social fundraising
SEM/PPC
Campaign
22
RESULTS
Website traffic
Supporter base
Social following
Awareness of brain cancer
post rebrand post campaign
+300% +1200%
+34% +310%
+40% +425%
+40%
Along with:• > $1m media donated • 1000’s of user generated web pages • page 1 in google for all key terms • & MASSIVE increases in fundraising