MANCHESTER UNITED SOCCER CLUB

NITISH SHARMA NAVJOT SINGH

CASE INTRODUCTION

Manchester United Soccer Club(MUSC) is a football club located inManchester , New Hampshire.

Formed in 1992 to bring recreational players to a higher level ofcompetition and preparing them for state Olympic development programand higher school teams.

The club currently has 24 boys and girls(age from 9-16) on teams affiliatedwith Hampshire Soccer Association and Granite State Girls Soccer League.

The club’s Board of Directors have decided to organize a summerinvitational soccer tournament to generate revenue.

Hosting a soccer tournament is a popular method of raising funds.

MUSC teams regularly competes in 3-4 tournaments every year atdifferent locations in New England.

These tournaments have been reported to generate between $50,000 to$70,000 for the host club.

Role Of Nicolette Larson

She has recently been elected as Tournament Director by Manchester United Tournament Organizing Committee for organizing the club’s first Summer tournament.

She had proposed a committee brainstorm and then recorded the ideas on a flipchart.

She goes home with a bundle of views and opinions and a headache about a major task to be undertaken.

She tells her husband about the first tournament committee meeting.

She is worried about event organization and talks to her husband who advises her to develop a WORK BREAKDOWN STRUCTURE for the tournament.

THE CASE IS ABOUT ORGANIZING A PROFITABLE EVENT FOR THE FIRST TIME .

HIGHLIGHTS OF THE MEETING

We need to have qualified refrees. My son’s team was robbed in a poorly officiated game last time

We must contact the local colleges so that

we may use their fields

What about screening the

teams and getting them

registered

We must see how to reward the teams-medals or trophies

We can contact local corporate

sponsors to fund the

tournament.

We need to consider the t-shirts and sweatshirt

designs

I know an artist whom we can

recruit to develop a unique silk design

CODING

1.3 SPONSORS1.3.1 T-Shirts

1.3.2 Ceremonies1.3.3 Accessories

1.4 VENUE1.4.1Ground1.4.2 Alignment

1.4.1.1 Halves1.4.1.2 Dees1.4.1.3 Centre1.4.3 Goal post

Scheme of tasks to be performed by MUSC

PROPOSED PLAN OF ACTION

Select suitable venues for tournament

Design and print promotional flyers for event to post around community

Enter team information into a spreadsheet as tournament entries are received

Organize tournament equipment, including ball and other accessories

Contact local soccer organizations and leagues and ask the administrators if they have contacts for local referees

Arrange the itinerary for soccer tournament.

MAJOR DELIVERABLES

Fund collection and allocation

Teams screening and itinerary scheduling

Venue selection and accessories purchase

Accommodation(players , officials and chief guests)

Security

Sufficient earning as a part of profit making

Performance appraisal and rewards

Fair and healthy disciplined competition

WBS FOR THE TOURNAMENT

MUSC

REGISTRATIONANNOUNCEMENT SPONSORS VENUES MATCH OFFICIALS REWARDS

PRESS RELEASE

ADVERTISEMENTSCREENING

RULES AND REGULATIONS

LINE MEN

MATCH TIME

PENALTIES

TIME OUT

T-SHIRTS CEREMONIES ACCSESORIES

GROUNDS ALIGNMENT GOAL POST

REFREES

ENTRY FEES

SCORERS

MEDALS SPECIALTROPHIES

HALVES

DEES

CENTRE

INVITATION

CODING FOR WORK BREAKDOWN STRUCTURE

WBS CODING:

1 MUSC:

1.1 ANNOUNCEMENT1.1.1 Advertisement1.1.2 Press Release1.1.3 Invitation

1.2 REGISTRATION1.2.1 Screening1.2.2 Rules and regulations1.2.2.1 Match time1.2.2.2 Penalties1.2.2.3 Time out

1.2.3 Entry fees

CODING

1.3 SPONSORS1.3.1 T-Shirts

1.3.2 Ceremonies1.3.3 Accessories

1.4 VENUE1.4.1Ground1.4.2 Alignment

1.4.1.1 Halves1.4.1.2 Dees1.4.1.3 Centre1.4.3 Goal post

CODING

1.5 MATCH OFFICIALS1.5.1 Refrees

1.5.2 Line men

1.5.3 Scorers

1.6 REWARDS:1.6.1 Medals-individual team members

1.6.2 Trophies-Winners and Runners up

1.6.3 Special:

1.6.3.1 Best goal keeper

1.6.3.2 Top scorer

1.6.3.3 Player of the tournament

1.6.3.4 Best ball picker

ALLEVIATION OF PROBLEMS OF FIRST MEETING

Opinions of all the concerned persons are taken into consideration

Any issues arising in any of the sub deliverables can be identified

The project leader can plan and schematize at any point

Every member concerned knows their respective tasks and minimizes any conflict

Sequential scheduling ,Valuation of costs involved and resource allocation

A basic blueprint of major task is undertaken and splitting of major deliverables is drafted out

WBS would be able to help determine costs, risks, time and manpower needed

ADDITIONAL SOURCES OF INFORMATION

COUNTER-PARTS

Records of previous events(failure or success)

Strategies used by other clubs

• NEW IDEAS FROM THEMDELPHI METHOD

Event organizers, Retired players, coaches , refrees ,project managers

INTERNET

Outlines of mock WBS

Additional deliverables that can be thought of

Sponsors detailsLITERATURE

Books on event organization

Magazines and news articles

SURVEY

colleges(youth fan following)-expectations and emotions

Groundsmen and field people-improvements,innovations

COST ESTIMATES

Idea regarding probable areas where funds are required:(sponsor hunt ,fees for grounds ,printing , salaries to officials ,catering, accessories ,rewards , etc)

Scale of the event determined after WBS can help estimate expenditure on:Opening ceremonyAward distributionClosing ceremony

Giving estimates about scale of event to sponsors and respective fund provisions

The limitation/availability of the fund can help her schedule and plan expenditures of minute expenses as well(needs of grounds men, refreshment of players and officials etcEvaluation of revenues that are expected to come from the tournament

WHY THIS IS A USEFUL INFORMATION

REGISTRATION OF TEAMS- cost on announcement

SPONSORS- advertisement, follow up, commitment

PLANNING FIELDS- fees for the grounds , optional

renovation, seating arrangement

ACCESSORIES- Tournament t-shirts ,football kits,

miscellaneous

MAJOR EVENTS-expenditure in opening and closing

ceremonies , prize distribution

SALARIES- refrees, officials, linemen, ball-pickers grounds

men ,caterers

Thank you!