Case study: love live music

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Love Live Music and Ben Stroud

description

A case study of the use of social media during the Love Live Music Event on the waterfront, August 2012.

Transcript of Case study: love live music

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Love Live Music and Ben Stroud

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Who am I?

Ben Stroud

Experienced social media community builder/manager

Helps companies build social media communities

Trains companies & individuals in social media management

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Love Live Music

Massive free event on Liverpool Waterfront

Organised by Smooth Radio

Featured performances from: Paul Carrack Joe McElderry Russell Watson And many more…

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The Challenge

What if you were unable to attend the event?

Smooth Radio is a national radio station – Liverpool might not be accessible for them for a variety of reasons

A streaming solution was clearly needed, but it needed to be cost-effective

How can we fully maximise the impact on our social platforms?

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The solution?

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The solution?

Google+

Hangouts on air Youtube streaming Content can be

embedded, watched live on Youtube & Google+

Making streaming social

Accessible to all

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The Event

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The Event

Streamed live from 6pm GMT

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The Event

Streamed live from 6pm GMT

Supported and promoted by Google UK

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The Event

Streamed live from 6pm GMT

Supported and promoted by Google UK

#lovelivemusic

Fully supported online, on-air and socially – totally integrated

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Outcomes

20k attended the event on the night

At it’s peak over 220 people watched live via the hangout

This number did not dip below 100 for the duration of the concert

The most popular act online? Joe McElderry

1,293 unique visitors to the page streaming the data on Smooth Radio, generating 2,349 pageviews

Thanks to Google’s help promoting our content, we added 7.8k to our Google+ page

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Considerations for next time

Technology: Laptop used effected the sound quality of live stream Was noted by the audience

More bespoke social content created – a picture with all the information in one place?

Interviews with artists? Next time?

Advance notice for programming, digital and all stakeholders Will enable more promotion of the streaming option beforehand As an accessibility option

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Thank you

Ben Stroud

www.thewhatnoise.com

@ben_stroud (Twitter)

[email protected]