Case study : Launch of restaurant 1933 in Singapore on Social Media by KRDS Singapore
Transcript of Case study : Launch of restaurant 1933 in Singapore on Social Media by KRDS Singapore
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1933 tasked KRDS with creating awareness on Facebook and Instagram around the opening of its restaurant
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SOLUTION
KRDS built a story around what 1933 should be about, transporting customers to life in 1933 through the following content buckets: food, architecture, life, fashion. A Facebook page and Instagram page were launched and 2 timeline contests implemented
facebook.com/1933.SG instagram.com/1933.sg
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« Slice of 1933 » timeline contest
Encouraging fans through brand posts to upload a picture of their favourite moment from the 1930s to Instagram and Facebook using hashtags #Sliceof1933 and #Capitol1933, with $33 dining vouchers to be won by 3 lucky fans
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« Slice of 1933 » timeline contest
Organic Reach Rate : 54%
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« Back to 1933 » timeline contest : 11 trivia questions, all about the 1930s
Organic Reach Rate : 41%
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« Back to 1933 » timeline contest
Organic Reach Rate : 65%
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« Back to 1933 » timeline contest
11 lucky participants were to win a pair of passes to a guided walking tour of the Capitol vicinity and $50 dining vouchers
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100,000+people reached in Singapore
65%+
ORGANIC REACHFOR SEVERAL POSTS
1000+COMMENTS GENERATED
x14 FB FANS30% ORGANIC FAN BASE GROWTH
IN ONE MONTH :