Case Study: Jobvite Enables Law Services Firm to Leverage Social Networking and Referrals to Find...

4
Copyright © 2009 Jobvite, Inc. CASE STUDY Total Attorneys Jobvite enables innovative technology-enabled law services firm to leverage social networking and referrals to find new hires Total Attorneys enters a new stage of growth Total Attorneys provides technology-enabled business services to lawyers in solo practice and small law firms. By offering affordable, flexible solutions for office management, business development and other administrative tasks, Total Attorneys enables lawyers to remain focused on what they do best - practicing law. Headquartered in Chi- cago, the fast-growing law technology-enabled services firm has more than 200 employees and plans to add an additional 75 employees across all departments through the end of 2009. Sarah Widner, Talent Manager at Total Attorneys, had used a variety of recruiting applications at previous companies, but wanted a solution for Total Attorneys that was simple and intuitive like popular web- based applications employees were using every day. And to run a successful recruiting program, the company needed a robust applica- tion to manage, administer and report on the entire talent acquisition process. “We’ve always benefitted from hiring people through referrals. As we got larger, the referral pot emptied – we had hired everyone we knew,” said Sarah. “Then we needed a more robust recruiting program.“ Upon researching recruiting solutions, Sarah found that Jobvite pro- vided an easy interface for managing the complete hiring process – applicant tracking, sourcing, career site, employee referral and report- ing. Jobvite’s social recruiting capabilities fit the company’s emphasis on referral hiring and the employees’ active involvement in LinkedIn, Facebook and Twitter. Reaching more prospective employees through social networks Following a quick activation of the software as a service application, people in every department are now using Jobvite to contribute to hiring goals. Total Attorneys uses Jobvite to find candidates who fit its culture by utilizing the valuable – and growing – contacts and information in its employees’ social networks to target job opportunities and spread the word virally. “Now with Jobvite we can reach more prospective employ- ees through these social networks than we could before,” said Sarah. Industry Legal Services Location Chicago, IL Business Needs Power referral hiring for fast-growing company Management of entire recruiting workflow Easy to use web application for everyone involved Cost-effective recruiting program Jobvite Solution Use online social networks for hiring Manage the entire talent acquisition process Easy to use Web 2.0 application Successful referral hiring for a fraction of the cost of other channels Results Dramatic growth in the number of qualified resumes 50% of hires made by referral 25% of new hires through employees’ social networks within 6 weeks Website www.totalattorneys.com ®
  • date post

    19-Oct-2014
  • Category

    Technology

  • view

    3.178
  • download

    0

description

Jobvite enables innovative law services firm in Chicago, Total Attorneys, to leverage social networking and referrals to find new hires. Want to see what we can do for you? See a product demo at http://recruiting.jobvite.com/product-tour-request.html.

Transcript of Case Study: Jobvite Enables Law Services Firm to Leverage Social Networking and Referrals to Find...

Page 1: Case Study: Jobvite Enables Law Services Firm to Leverage Social Networking and Referrals to Find New Hires

Copyright © 2009 Jobvite, Inc.

CASE STUDY

Total AttorneysJobvite enables innovative technology-enabled law services firm to leverage social networking and referrals to find new hires

Total Attorneys enters a new stage of growth

Total Attorneys provides technology-enabled business services to lawyers in solo practice and small law firms. By offering affordable, flexible solutions for office management, business development and other administrative tasks, Total Attorneys enables lawyers to remain focused on what they do best - practicing law. Headquartered in Chi-cago, the fast-growing law technology-enabled services firm has more than 200 employees and plans to add an additional 75 employees across all departments through the end of 2009.

Sarah Widner, Talent Manager at Total Attorneys, had used a variety of recruiting applications at previous companies, but wanted a solution for Total Attorneys that was simple and intuitive like popular web-based applications employees were using every day. And to run a successful recruiting program, the company needed a robust applica-tion to manage, administer and report on the entire talent acquisition process.

“We’ve always benefitted from hiring people through referrals. As we got larger, the referral pot emptied – we had hired everyone we knew,” said Sarah. “Then we needed a more robust recruiting program.“

Upon researching recruiting solutions, Sarah found that Jobvite pro-vided an easy interface for managing the complete hiring process – applicant tracking, sourcing, career site, employee referral and report-ing. Jobvite’s social recruiting capabilities fit the company’s emphasis on referral hiring and the employees’ active involvement in LinkedIn, Facebook and Twitter.

Reaching more prospective employees through social networks

Following a quick activation of the software as a service application, people in every department are now using Jobvite to contribute to hiring goals. Total Attorneys uses Jobvite to find candidates who fit its culture by utilizing the valuable – and growing – contacts and information in its employees’ social networks to target job opportunities and spread the word virally. “Now with Jobvite we can reach more prospective employ-ees through these social networks than we could before,” said Sarah.

Industry Legal Services

Location Chicago, IL

Business Needs

Power referral hiring for fast-growing �company

Management of entire recruiting �workflow

Easy to use web application for �everyone involved

Cost-effective recruiting program �

Jobvite Solution

Use online social networks for hiring �

Manage the entire talent acquisition �process

Easy to use Web 2.0 application �

Successful referral hiring for a fraction �of the cost of other channels

Results

Dramatic growth in the number of �qualified resumes

50% of hires made by referral �

25% of new hires through employees’ �social networks within 6 weeks

Website www.totalattorneys.com

®

Page 2: Case Study: Jobvite Enables Law Services Firm to Leverage Social Networking and Referrals to Find New Hires

Copyright © 2009 Jobvite, Inc. 2

CASE STUDYTotal Attorneys

All employees can send Jobvites, job invitations, to their contacts through social networks Facebook, LinkedIn and Twitter as well as through email. The job invitations through social networks can be targeted with Jobvite matching technology so it’s easy for people to select the right contacts for the particular job opportunity. Recipi-ents of the Jobvites can apply for a job or pass along the Jobvites to their own contacts. Because this chain of contacts is tracked through Jobvite, employees receive credit for the referral when someone applies.

And many employees have installed Jobvite’s Work With Us application on their Facebook profile pages. With Work With Us installed, any visitor to the employee’s Facebook

Ed Scanlan, the chief executive of

Total Attorneys, said: “Friends of our

employees are more likely to have the

same characteristics our employees

do —hard-working, smart—so they’ve

gone through a natural filter.”

The New York Times, Finding New Employees, via Social Networks

Social network hires at a fraction of the cost of traditional methods

Six weeks after activating Jobvite, the company has discovered excellent candidates and hired several new employees through social referrals on Facebook and Twit-ter. Now, more than half of Total Attorneys’ hires come through referrals.

“Social recruiting has enabled us to hire strong new employees who we would never have connected with via traditional recruiting channels – and we are now leverag-ing social channels at a fraction of the cost of traditional methods,” said Sarah Widner.

Total Attorneys employees have taken to Jobvite enthu-siastically. Some departments even have competitions going for who can find the most referral hires. After the initial six weeks, the marketing department and the sales department were each tied with Ed Scanlan, Total Attor-neys Chief Executive Officer. Ed, like other employees, updates his status on Facebook and Twitter with Jobvites to let his network know about opportunities at Total At-torneys. Everyone likes using the status updates to invite people to apply because it’s so easy to do – and gener-ates quite a few candidates as the referral chain takes on a life of its own.

Highly qualified recruits for a highly-functional team

“I believe the key to building a highly functional team is retaining the culture that has made us successful, even as we undergo rapid growth,” said Ed Scanlan, CEO of Total Attorneys. “By using our social networks to recruit, we’re inherently reaching the best-qualified candidates. Jobvite gives us a powerful and effortless way to maxi-mize our social graph.”

“Encouraging the entire staff to recruit turns everyone into brand ambassadors,” adds Ed Scanlan. “As employ-ees spread the word in social networks about our job op-portunities, they create positive buzz about the company. When you give people tools to be transparent about the company, they can contribute to the conversation about your brand. It’s great when your employees think highly enough of the company that they want to talk about it and want to invite people to work here.”

page can see current jobs at the company and apply or send Jobvites to their own friends. It’s an effortless way for people to share information about job opportunities with their friends.

Immediate impact

Sarah kicked off Jobvite usage at the company by focus-ing first on the marketing department which had some key positions to fill immediately. Within two days of in-troducing Jobvite’s social recruitment platform to employ-ees, Total Attorneys saw a dramatic increase in applica-tions for the targeted positions. The ease of distributing a short and descriptive job link with a one-sentence explanation via Facebook, Twitter and LinkedIn helped the company double the number of qualified resumes for that position in less than a week. The enthusiastic adoption by the marketing department built interest as Sarah intro-duced Jobvite to the remainder of the company.

Page 3: Case Study: Jobvite Enables Law Services Firm to Leverage Social Networking and Referrals to Find New Hires

Copyright © 2009 Jobvite, Inc. 3

About Total Attorneys

Total Attorneys is a technology-enabled service provider that delivers marketing, back-office and administrative support solutions to law firms. Total Attorneys continues to innovate by providing its clients with a flexible support model that fits the changing needs of small businesses. Total Attorneys revenue has doubled every year since it was founded in 2002, with more than 9500% growth in past five consecutive years. It was named #2 on the 2009 Crain’s Chicago Business Fast Fifty list and #169 on the 2008 Inc. 500 fastest growing private companies in the United States.

For more information visit www.totalattorneys.com

Jobvite is used by companies to manage all aspects of hiring in an easy to use Web 2.0 platform. Jobvite is the only eRecruitment application that powers word of mouth marketing for jobs. Jobvite engages people to send tar-geted job invitations to contacts in their social networks and helps companies make high quality hires at lower cost. Customers of the Software-as-a-Service application include leading edge companies like Advent, Infinera, SupportSoft, TiVo and Zappos.com.

For more information, visit www.jobvite.com or follow Jobvite at www.twitter.com/jobvite.

About Jobvite

Ed Scanlan Chief Executive Officer

www.edscanlan.com www.twitter.com/edscanlan

Sarah Widner Talent Manager

www.twitter.com/SarahWidner www.linkedin.com/in/swidner

LinkedIn® is registered trademark of LinkedIn Corporation. Facebook® is a registered trademark of Facebook Inc. Other names may be trademarks of their respective owners.

Jobvite www.jobvite.com www.twitter.com/jobvite [email protected] 415.946.3660

Page 4: Case Study: Jobvite Enables Law Services Firm to Leverage Social Networking and Referrals to Find New Hires

Copyright © 2009 Jobvite, Inc. 4

How Jobvite Works

What is a Jobvite? It’s a job invitation you send to your contacts via email, LinkedIn, Facebook or Twitter.

1 From your career site or Jobvite account, you can send Jobvites to connections in these leading social networks or in your email address book.

Choose the contacts you want to Jobvite – our matching engine will even recommend a few.

Send a Jobvite via email using contacts in Outlook, Yahoo! Mail, Gmail, or Hotmail.

2 Jobvite your contacts in these leading social networks. They can then either apply for the position or send a Jobvite to contacts of their own.

3