Case study: Insegnalo Giorgio Sironi (Nest Group)

Description

Service: social environment for multimedia coursesGuides for realizing video tutorials

Fruition of courses

Social network for users

UsersGeneral public

Content creators

Actors: private initiative

Description

Didactive objectiveAid content providers in the creation process

Connect in a social network the users of a course

Business modelRevenue from being the mediator of premium

courses

Homepage

Homepage

Different steps of interactionWatching and sharing content

Creation of video tutorials

Designing of online courses

Interactions increasing in amount of activityBut starting from simple steps like joining the

network

Content creation guides

Content creation guides

Oriented to content creatorsSupport for different platforms and tools

Moodle

Adobe

Screenr

Prezi

SCORM standard

Webinars

Social network

Social network

Informal discovery of content

Standard toolsNewsfeed

Customization for each user

Profile

FriendshipsSymmetric model

Groups

Example of tool: groups

Example of tool: groups

FeaturesSortable newsfeed

Memberships

Organized discussions

Requires network effects to be usable

Example of course

Example of course

Example of course

Inclusion of web-based contentYouTube

Prezi

Standard navigation

Custom license (e.g. Creative Commons vs. commercial)

Tools dedicated to a single courseGlossary

Forum

Wiki

Strengths & weaknesses

Support guides for content creators is a differentiator

How to use the platform

How to use production tools

Network effects (strength or weakness?)Number of users should increase

Number of courses should increase

Private initiative, yet to be monetized

Conclusions & take-aways

A single platform to connect supply and demand only works at a large scale

Social tools are becoming a commodityTimeline

Groups

Comment systems