Case Study FullSIX - Boots
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Transcript of Case Study FullSIX - Boots
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Challenge:
To ensure that Boots maintain its position as sector leader and fulfill its ambition to be the world’s leading multi channel health and beauty provider, it was essential to demonstrate and substantiate the importance of the digital channel to the board.
Our approach:
• We have developed a set of template based creative executions that allows for all combinations of product and offer and can get produced with speed by reusing existing development work.• For each campaign customer journeys are developed to ensure users experience a seamless and clear journey.
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From & To
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Boots.com - Homepage
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Boots.com
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Boots.com – E-commerce
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Redeveloping Boots.com
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Facebook Page
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Results :
• Due to the high volume of activity that takes place, results are continually monitored and learning are taken on board to refine and optimise the ongoing media plan• Boots digital communications deliver Boots their most cost effective ROI figures• Facebook : - 25,000 fans- 2772 likes- 88,000 unique page views- More than 2,000 video Views - More than 3,000 comments from members
Results
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Enjeux:Afin de s'assurer que Boots maintienne sa position de leader du secteur et atteigne son ambition d'être le leader mondial multicanal de la santé et le fournisseur de la beauté, il était essentiel de démontrer et de justifier l'importance du numérique.
Notre approche:• Nous avons développé un ensemble de réalisations créatives sous forme de template permettant toutes sortes de combinaisons de produits et d’offres et qui peuvent se réaliser rapidement en réutilisant des projets de développement existants.• Pour chaque campagne, le parcours des consommateurs est développé afin de garantir aux utilisateurs un trajet clair et intégré.
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From & To
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Boots.com – Page d’accueil
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Boots.com
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Boots.com – E-commerce
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Redévelopper Boots.com
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Page Facebook
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Résultats :
• Avec un volume d’activité élevé, les résultats sont constamment surveillés et le conseil d’administration mène des études afin d’affiner et optimiser la stratégie média en cours• La communication numérique de Boots génère des résultats rentables en termes de ROI comparé aux autres actions menées.• Facebook : - 25000 fans- 2772 likes- 88 000 pages vues- plus de 2000 vidéos regardées- et plus de 3000 commentaires faits par les membres
Résultats