www.kinshipdigital.com

Case Study: Energy Storage System

Supplier

Background

Client is a small enterprise selling solar energy storage equipment.

The parent company is a distributor of solar panels and solar

equipment, trading purely business to business. Client assembles

components from ‘best of breed’ suppliers to make various categories

of solar energy storage systems.

At the time of engaging KINSHIP digital, Client was very close to

launch, with a first year revenue target of $20 million. It had a website

to be launched within seven days, and no social media strategy or

presence.

Challenge

Client had four primary goals for engaging KINSHIP digital:

To drive brand recognition of the Client brand and solar energy

storage among consumers.

To drive consumers to the website, so as to understand enough

about Client’s products to subsequently request those products

from their service provider (local electrician).

To enrol more service providers in the Client’s Approved Installer

certification and support program; as more industry members

would increase the value of the Client’s business.

To make Client the most attractive partner for all new solar energy

storage product suppliers entering the Australian market.

Strategy

KINSHIP digital developed a Social Media Strategy based on

listening to where in social media people were talking about solar

energy and storage, and who those people were (e.g. industry leaders).

KINSHIP digital researched content and built a Content Calendar for

Client as the publishing schedule for their social sites. KINSHIP digital

also promoted the digital launch of Client.

On an ongoing basis, through a governance workflow, KINSHIP digital

manages the social media content syndication, community

management, customer support and influencer engagement.

Results

Digitally researched the client’s industry within two days.

Established social media strategy and support sites the next day.

Defined a content strategy for brand launch and ongoing client

engagement.

Established a Google ads strategy.

Client Testimonial

“In one week we went from

having no social media plan to

a well executed strategy and

all social sites established and

publishing good quality

relevant content. The quality

of the content found by the

KINSHIP digital team and their

responsiveness exceeded my

expectations.”

CEO Energy Storage System

Supplier