Case study electrabel-do my care
-
Upload
marc-van-rymenant -
Category
Technology
-
view
1.195 -
download
1
description
Transcript of Case study electrabel-do my care
![Page 1: Case study electrabel-do my care](https://reader036.fdocuments.us/reader036/viewer/2022073117/559bdfe51a28ab39568b468a/html5/thumbnails/1.jpg)
DO MY CARE CASE STUDY
1
![Page 2: Case study electrabel-do my care](https://reader036.fdocuments.us/reader036/viewer/2022073117/559bdfe51a28ab39568b468a/html5/thumbnails/2.jpg)
SITUATION
2
Campaign
Exit section: 77%Exit website: 22%
31%
Exit section: 21%Exit website: 76%
53 online contracts
+247 offline contracts
300 contracts
162 online contracts
+106 offline contracts
268 contracts
Visit on homepage DMC only
Visit on information pages DMC
14%
Campaign
Version 122/09/2003-22/10/2003
Version 222/10/2003-18/02/2004
This is why we contacted Netway
Electrabel Version Agency Version
![Page 3: Case study electrabel-do my care](https://reader036.fdocuments.us/reader036/viewer/2022073117/559bdfe51a28ab39568b468a/html5/thumbnails/3.jpg)
NETWAY TOOK US THROUGH AN ITERATIVE PROCESS
3
Understanding user behaviour
Who is target audience What’s the user mo6va6on
Flow analysis Behavioural recommenda6ons
![Page 4: Case study electrabel-do my care](https://reader036.fdocuments.us/reader036/viewer/2022073117/559bdfe51a28ab39568b468a/html5/thumbnails/4.jpg)
KEY RESULTS
4
Campaign
Campaign
Exit section: 77%Exit website: 22%
Exit section: 21%Exit website: 76%
Exit section: 14%Exit website: 50%
53 online contracts
+247 offline contracts
300 contracts
162 online contracts
+106 offline contracts
268 contracts
232 online contracts
+ 427 offline contracts
659 contracts
Visit on homepage DMC only
Visit on information pages DMC
Campaign
Version 122/09/2003-22/10/2003
Version 222/10/2003-18/02/2004
Version 318/02/2004
31% 14% 145%
Electrabel Version Agency Version
BEH
AVIO
R R
EVIE
W
![Page 5: Case study electrabel-do my care](https://reader036.fdocuments.us/reader036/viewer/2022073117/559bdfe51a28ab39568b468a/html5/thumbnails/5.jpg)
ANALYSIS
• Ergonomic changes on the structure and the content with less attractive design
In average users are 10 times more interested in the information presented (from 2,5% to 25%)
Impact: 37% users visit the subscribe page compared to 3%
5
![Page 6: Case study electrabel-do my care](https://reader036.fdocuments.us/reader036/viewer/2022073117/559bdfe51a28ab39568b468a/html5/thumbnails/6.jpg)
ANALYSIS
• Analysis:Behavior review was a success, as the
number of sub pages visited increased tenfold.
The DoMyCare pages need cross linking during campaigns to avoid drop off.
The interest in the contracts remains low (price setting problem?)
• Recommendations:Foresee cross linking on the DoMyCare pages.
6
![Page 7: Case study electrabel-do my care](https://reader036.fdocuments.us/reader036/viewer/2022073117/559bdfe51a28ab39568b468a/html5/thumbnails/7.jpg)
![Page 8: Case study electrabel-do my care](https://reader036.fdocuments.us/reader036/viewer/2022073117/559bdfe51a28ab39568b468a/html5/thumbnails/8.jpg)
except where otherwise noted, content on this presentation islicensed under a Creative Commons Attribution 3.0 License
®
8
Alain DewispelaereMarc Van RymenantSales DirectorCEO & Founder
+352 621 31 22 04+352 621 31 22 07
[email protected]@netway.eu
Do you want the same results ?
Contact us
![Page 9: Case study electrabel-do my care](https://reader036.fdocuments.us/reader036/viewer/2022073117/559bdfe51a28ab39568b468a/html5/thumbnails/9.jpg)
Creative Commons Attribution 3.0 Licence
except where otherwise noted, content on this presentation islicensed under a Creative Commons Attribution 3.0 License
®
You are free ...
... under the following conditions
to copy, distribute, display, and perform the work
Attribution. You must give the original author credit.
No Derivative Works. You may not alter, transform, or build upon this work.
• For any reuse or distribution, you must make clear to others the licence terms of this work.• Any of these conditions can be waived if you get permission from the copyright holder.• Nothing in this license impairs or restricts the author's moral rights.
€ Non-commercial. You may not use this work for commercial purposes.
9
![Page 10: Case study electrabel-do my care](https://reader036.fdocuments.us/reader036/viewer/2022073117/559bdfe51a28ab39568b468a/html5/thumbnails/10.jpg)
Simplifying interfaces.
Having the right elements is not enough …
TMexcept where otherwise noted, content on this presentation islicensed under a Creative Commons Attribution 3.0 License
®