OVERVIEWContactpoint360 partnered with a major Edutech company, that is redefining the concept of learning Mathematics, to sup-port their growing demands globally. The company offers an after-school Mathematics enrichment program and is seeking to revolutionize the way Mathematics is experienced by both educators and students, using an adaptive and gamified ap-proach.

Contactpoint360’s 24/7 operations solution helped the Edu-tech company scale its customer acquisition while providing a superior customer experience.

C A S E S T U DY :

Edutech Company

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CHALLENGE Optimal utilization of leads and generating new business through high quality sales specialists

ABOUT CONTACTPOINT 360A Global Contact Center Operator, ContactPoint, 360, Inc., based in Toronto, Canada with locations in North America, South America, Europe, and Asia has reimagined the business process outsourcing sector by creating a new hybrid approach to CX support, combining omnichannel contact center operations, mar-keting agency services, digital transformation solutions, and an in-house software development division. The company’s interna-tional team of subject matter experts are highly skilled in key in-dustries such as Banking, Technology, Retail, Travel, Healthcare, Government, and Utilities. This expertise, along with the full suite of unique services, enables CP360 to provide end-to-end CX solutions to clients in a one-stop-shop environment.

C A S E S T U DY :

Sales

contac tpo int360 . com

RESULTS

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SOLUTION • Supported with highly skilled sales resources

• Performed audience analysis and deep dives for segmen-tation

• Targeted dialing strategies for productivity gains

• Used insights from customer behaviour for increased conversion rates

30% 95%

Increase in connect rates and subsequently higher conversion rates

Same day touchpoint for leads. Strategic staffing and dialing led to a shorter conversion period, and increased CX and brand perception