Case Study: DigitasLBi and Sprint's Interactive Retail Experience
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Transcript of Case Study: DigitasLBi and Sprint's Interactive Retail Experience
CASE STUDY: SHOP. HANDS-FREE. IN 3D.
Susan J. Pennington
Digital Evolution Manager
Overland Park, KS
Itai Asseo
VP, Digital Innovation
New York, NY
CASE STUDY: SHOP. HANDS-FREE. IN 3D.
@digitai79
WHY EXPLORE EMERGING TECHNOLOGYON THE RETAIL FLOOR?
$1,609
$1,164
$231
$1,574
$1,290
$261
$1,574
$1,412
$290
$1,494
$1,551
$319
$1,470
$1,667
$345 $391
$1,437
$1,667
Source: Forrester Research Web-Influenced Retail Sales Forecast 2012 to 2017 (US)
US$ Billions
WHAT IS GESTURE TECHNOLOGYWHAT IS GESTURE TECHNOLOGY
Microsoft Kinect
LEAP MotionLEAP Motion
TAKING THE EXPERIENCE TO NASCAR
TAKING THE EXPERIENCE TO NASCAR
MEASUREMENT IS KING
AFTER NASCAR….READY FOR THE FLOOR?
AFTER NASCAR….READY FOR THE FLOOR?
FASTER 3D SNEAK PEAK
Thank You
And Questions