CASE STUDY

Driving Social ROI:

Ciroc’s Single Source For Social Video, Sharing, And Earned Media Measurement

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“Unified Cross-channel social measurement drove incredible cross-platform traffic and substantially increased ROI.”

TERI HILL

Lexus Media Manager

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Challenge

OPTIMIZE TOWARDS SPECIFIC CONSUMER ACTIONS.

Ciroc needed to drive efficient social video views, optimize towards specific consumer actions (shares, contest entries, etc.) and measure the effective earned media ROI from their Super Bowl initiative.

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Goals

• Integrate advertising and content campaign socially to increase overall awareness• Leverage one system for social measurement across multiple channels• Increase engagement and optimize towards best performing channels• Target specific audience groups across multiple social channels

• Custom Social Plug-Ins

• Instant Amplification

• Complete ROI tracking

Cross-Channel Social Measurement

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Results

260% Media Value ROI

+5K Earned Contest Entries

+104K Video Views in 24 Hours

12 Different Earned Actions Tracked

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About

Unified delivers technology and services to connect marketing data sets and optimize investments across the customer journey. Unified’s software empowers Fortune 500 companies and agencies to drive marketing success in the context of their business goals. The Unified platform transforms fragmented marketing data into actionable intelligence and real-time activation. Unified has offices in New York City, San Francisco, Los Angeles, and Chicago. For more information visit www.Unified.com.

CONTACT US

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