Case study danone
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Danone creates social awareness for new product The Opportunity Danone wanted to boost the launch of its new product DANIO by creating social awareness for the brand’s character and antagonist Famelik (@IoSonoFamelik ) using the live nature of Twitter. @TwitterA ds The Strategy Danone used a combination of a Promoted Trend and Promoted Accounts to create a follower base. It supported this with Promoted Tweets using the hashtag #IoSonoFamelik and keyword and interest targeting centering on popular TV broadcasts. Key campaign results 5% Promoted Trend engagement 9% peak engagement rate +12K followers View from the business “We are very proud of this campaign...We were able to get closer to our consumers and react quickly to hot topics, special moments and daily life experiences. The success of this campaign was not only social: In the first month, we were able to achieve a plus 12 points volume share versus reference segment.” Valeria Surico Marketing Connection Manager, Danone Italy Twitter Case Study | @IoSonoFamelik Read full story at business.twitter.com/success-stories/danone-italia Tweets Famelik @IoSonoFamelik #IoSonoFamelik e non vi libererete facilmente di me! #Gggwfddlahh Promoted by Famelik
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Transcript of Case study danone
Danone creates social awareness for new product
The Opportunity
Danone wanted to boost the launch of its new product DANIO by creating social awareness for the brand’s character and antagonist Famelik (@IoSonoFamelik) using the live nature of Twitter.
@TwitterAds
The Strategy
Danone used a combination of a Promoted Trend and Promoted Accounts to create a follower base. It supported this with Promoted Tweets using the hashtag #IoSonoFamelik and keyword and interest targeting centering on popular TV broadcasts.
Key campaign results
5%Promoted Trend
engagement
9%peak engagement
rate
+12Kfollowers
View from the business
“We are very proud of this campaign...We were able to get closer to our consumers and react quickly to hot topics, special moments and daily life experiences. The success of this campaign was not only social: In the first month, we were able to achieve a plus 12 points volume share versus reference segment.”
Valeria SuricoMarketing Connection Manager, Danone Italy
Twitter Case Study | @IoSonoFamelikRead full story at business.twitter.com/success-stories/danone-italia
Tweets
Famelik @IoSonoFamelik#IoSonoFamelik e non vi libererete facilmente di me! #Gggwfddlahh
Promoted by Famelik
![Case No COMP/M.4842 - DANONE / NUMICO · milk) products. Danone is active in this segment directly and mainly through its wholly-owned subsidiary Bledina which achieves [80-90] %](https://static.fdocuments.us/doc/165x107/5eb775ae4d07c1662e71d156/case-no-compm4842-danone-numico-milk-products-danone-is-active-in-this-segment.jpg)
