Case Study: Customer Success Story, featuring U-Spray
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Transcript of Case Study: Customer Success Story, featuring U-Spray
#MonCon#MonCon
MonCon EAST | May 18–20, 2012
#MonCon#MonCon
U-Spray: Pro Connector for Stone Edge Success Story
MonCon EAST | May 18–20, 2012
Success Story
Presented by David Van Der Merwe
Product ManagerMonsoon Commerce
#MonCon#MonCon
today’s
AGENDA
� About U-Spray
� Pro Connector for Stone Edge
� Performance Path
MonCon EAST | May 18–20, 2012
AGENDA� Performance Path
� Keys to Growth
� Key Takeaways
� Q & A
#MonConAbout U-Spray
U-Spray – founded in 1992
� Owner: Jonathan Schaefer, self-proclaimed “Do-it-Yourselfer”
� Pest Control Supplies
Launched Bugspray.com in 1998
MonCon EAST | May 18–20, 2012
Launched Bugspray.com in 1998
Began using Stone Edge in Spring 2011
� Utilized Order Management functionality
#MonCon#MonCon
today’s
AGENDA
� About U-Spray
� Pro Connector for Stone Edge
� Performance Path
MonCon EAST | May 18–20, 2012
AGENDA� Performance Path
� Keys to Growth
� Key Takeaways
� Q & A
#MonConPro Connector for Stone Edge
U-Spray Launches Monsoon Pro/Amazon
� Integrated with Pro in Fall 2011
� Initially listed 100 unique SKUs on Amazon
� 150 orders generated in the first month
� $34 AOV
MonCon EAST | May 18–20, 2012
$200K in Incremental Revenue since Launch
� Added 2 additional employees
� Currently listing 400 unique SKUs
� 1,300 orders per month (760% increase)
� $42 AOV
#MonCon#MonCon
today’s
AGENDA
� About U-Spray
� Pro Connector for Stone Edge
� Performance Path
MonCon EAST | May 18–20, 2012
AGENDA� Performance Path
� Keys to Growth
� Key Takeaways
� Q & A
#MonConPerformance Path
AOV Increase Attributed to Multi-quantity Orders
Increased SKU Count in Early 2012 = Immediate Lift in Order Volume
$45.00 1400
MonCon EAST | May 18–20, 2012
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#MonCon#MonCon
today’s
AGENDA
� About U-Spray
� Stone Edge/Pro Integration
� Performance Path
MonCon EAST | May 18–20, 2012
AGENDA� Performance Path
� Keys to Growth
� Key Takeaways
� Q & A
#MonConKeys to Growth
Access to marketplaces
Dynamic pricing� Applied custom strategies� Utilized price floors
Time-saving tools
MonCon EAST | May 18–20, 2012
Time-saving tools� Frequently-used notes� Classifications
Reporting via Communique
Eagerness to get hands dirty� Video tutorials invaluable to learning Stone Edge/Pro� WebHelp
#MonCon#MonCon
today’s
AGENDA
� About U-Spray
� Pro Connector for Stone Edge
� Performance Path
MonCon EAST | May 18–20, 2012
AGENDA� Performance Path
� Keys to Growth
� Key Takeaways
� Q & A
#MonConKey Takeaways
Access to large marketplace audiences
� Unparalleled exposure to shoppers looking to buy your products
Immediate impact on order volume
MonCon EAST | May 18–20, 2012
Dynamic pricing and time-saving tools keep items competitive on the marketplace
Comprehensive reporting and training materials at your fingertips
#MonCon#MonCon
today’s
AGENDA
� About U-Spray
� Pro Connector for Stone Edge
� Performance Path
MonCon EAST | May 18–20, 2012
AGENDA� Performance Path
� Keys to Growth
� Key Takeaways
� Q & A
#MonConQ&A
Questions?
MonCon EAST | May 18–20, 2012
#MonCon#MonCon
David Van Der Merwe(e) [email protected](p) 971-255-5819
thank you!
MonCon EAST | May 18–20, 2012
monsooncommerce.com
Please visit www.monsooncommerce.com/moncon to download a copy of this presentation, see pictures and videos, and tell us what you think about the conference.
thank you!