Case study: Chocolat 3B Giorgio Sironi (Nest Group)

Description

Service: didactic audio/video podcasts

Target users: students of K-12 school

Main actors

Teachers

K-12 students as producers

Other students as fruitors

Description

Didactic objective

Engage students in subjects traditionally lectured

Diffuse podcasting between students

Business model

Producing material as didactic activity (zero cost)

Outsourcing of hosting

Zero revenue, CC license

Homepage

Homepage

Newsfeed with general information

Presentation of the service

Access to the various thematic channels

Platform

Platform

Outsourcing

hosting

content management

statistics

storage

...

Platform

Platform

iTunes allow automated delivery

to devices in the Apple ecosystem

to computers with iTunes available

Still a proprietary platform

Lock-in with a single program

Less immediate and universal than web-based distribution

No extensibility

Content

Content

Divided in channels

poetry

history

...

Standard features of blog posts available

Commenting

Download

Sharing

Fruition

Fruition

In-browser player

Playlists, tagging

Sharing and liking in social networks

Download of MP3 files

iTunesNo DRM or limitations: just plain sound files

Strengths & weaknesses

Low cost production and delivery

Student and teachers are part of the production system

Web delivery scales very well

No revenue!

Freely available and redistributable with attribution

Creative Commons non commercial license

Conclusions & take-aways

Multiple fruition platforms must be available in podcasting

Web-based but also iTunes

Independent channels allow

customization of the offer

replication of a successful model in a different domain (e.g. from poetry to music)

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