CASE STUDY

Lancôme was an early online pioneer, but found it challenging to, "Weave brand and customer content into a consistent online experience to achieve, 'one Lancôme,' " as Alessio Rossi, Vice President, Digital Marketing, eCommerce and CRM said at the time of their launch with Olapic.

THE CHALLENGE

Lancôme has continued expanding their use of Olapic’s visual marketing capabilities, and are now running an evergreen UGC campaign with the

#MIRACLEONTHEMOVE hashtag for their liquid foundation compact. Lancôme also recently completed UGC syndication to both Macy’s and

Ulta, two of their largest retail partners.

THE SOLUTION

THE LOOK Lancôme uses Olapic’s gallery to

leverage UGC throughout their site.

ABOUTLANCÔME

Lancôme is one of the world’s most recognized beauty brands, and has a well-deserved

reputation as a leader in beauty marketing, in addition to its leadership in skin care,

fragrances, and beauty products. Lancôme has been working with Olapic since 2013.

CASE STUDY

From day-one Lancôme has seen amazing results with Olapic. From an

overall 4% conversion uplift following their launch, to steadily increasing

in traffic, Olapic analytics show that visitors who engage with UGC are 2X

more likely to convert. The UGC syndication with Macy’s and Ulta will

leverage this conversion multiplier even further on those high-traffic sites,

leading to a significant increase in revenue.

63% 32% 4.6% 9.6%of US consumers and 66% of UK consumers trust customer photos more than they trust brand or retailer

photos.

average conversion rate for shoppers who see customer photos.

average conversion rate for shoppers who interact with customer photos.

of US consumers and 33% of UK consumers have returned a product because it didn’t look like the photos

they saw online while shopping.

+1 888 399-6685INFO@OLAPIC.COMWWW.OLAPIC.COM

THE RESULTS