CASE STUDY: BUCKINGHAM BROWNE & NICHOLS ANNUAL … · Instagram, Facebook, Twitter San Francisco,...

CASE STUDY: BUCKINGHAM BROWNE & NICHOLS ANNUAL PLAN

BB&N partnered with BCG CONNECT for their FY17 annual fund marketing campaign. This case study is a sample of what was designed and sent out to ensure they were consistently reaching their constituents.

connect with us:

978-528-7999 X336 [email protected] BCGCONNECT.COM

SEPTEMBER Fall Appeal

march Challenge Email Graphics

october Day of Giving Save the Date

April Spring Appeal Self-Mailer

DECEMBER CYE Self-Mailer

June FYE Email Graphics

january Acknowledgement Card

JULY Thank You Email Graphics

february Challenge Self-Mailer

August Calendar Postcard

november Day of Giving Email Graphics

MAY Reunion Email Graphics

Please fill in your contact information:

________________________________________________________________________Name

________________________________________________________________________Street Address

________________________________________________________________________City State Zip

________________________________________________________________________Email Phone

BUCKINGHAM BROWNE & NICHOLS SCHOOL

80 Gerry ’s Landing RoadCambridge MA 02138-5595

The Knight’s Circle is a loyalty society that honors the continued support of Parents, Alumni/ae, Faculty and Staff who have made annual gifts to The BB&N Fund for five or more consecutive years. Consistent giving

helps BB&N sustain the excellence of our academic programs, attract talented faculty, and connect students to Cambridge and beyond. Knight’s Circle members are the foundation of The BB&N Fund and share a commitment to shaping the future of BB&N.

To make a gift of securities: Call 617-800-2724 or email [email protected]

My gift is: in honor of in memory of

________________________________________________________________________

Make an IMPACT

60% 57%39%

68% 67%51%

53%

92%

67% 77%100%

78%


2017 Class Gift Participation

22% 22% 22%35%

20% 12%

6% 4% 7% 13% 9%27%

2012 2007 2002 1997 1992 1987

1982 1977 1972 1972 1967 1967

5th Reunion 10th Reunion 15th Reunion 20th Reunion 25th Reunion 30th Reunion

35th Reunion 40th Reunion 45th ReunionBuckingham

45th ReunionBrowne & Nichols

50th ReunionBuckingham

50th ReunionBrowne & Nichols

Class of2008

ReunionRecord

Class of2004

ReunionRecord

Class of1997

ReunionRecord

Class of1982

ReunionRecord

Class of1976

ReunionRecord

Class of1981

ReunionRecord

Class of1980

ReunionRecord

Class of1957

ReunionRecord

Class of1962

ReunionRecord

Class of1956

ReunionRecord

Class of1953

ReunionRecord

Class of1951

ReunionRecord

It is not too late to make your Reunion Class Gift and you can now do it through venmo!



Email:

Phone:

The Knight’s Circle is a loyalty society that honors the continued support of Parents, Alumni/ae, Faculty and Staff who have made annual gifts to The BB&N Fund for fi ve or more consecutive years. Consistent giving




________________________________________________________________________

#UniteOurKnights

NOV. 21, 2016

DAY OF GIVING

Uni

ting

Our Community of KnightsBB&N’S

Please make corrections below to update your information:

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

DGDN6A

PARTICIPATIONMATTERS



PRESORTFIRST CLASSU.S. POSTAGEPAIDBurlington, MAPermit No. 69

0000025411Daron Acemoglu and Asu Ozdaglar28 Lorna RdNewton, MA 02459-1314


________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

T3 B5 S514 ************AUTO**SCH 5-DIGIT 02459

Daron Acemoglu and Asu Ozdaglar28 Lorna RdNewton, MA 02459-1314

TAAFTDTTADFAFTDTDATATFDTADFFFAADFFATTDTAFAATADTDFAADTFTDFADFFADDF

Email:

Phone:

The Knight’s Circle is a loyalty society that honors the continued support of Parents, Alumni/ae, Faculty and Staff who have made annual gifts to The BB&N Fund for five or more consecutive years. Consistent giving




________________________________________________________________________





Email:

Phone:

The Knights’ Circle is a loyalty society that honors the continued support of Parents, Grandparents, Past Parents, Alumni/ae, Faculty and staff who have made annual gifts to The BB&N Fund for fi ve or more consecutive years. Consistent giving helps BB&N sustain

the excellence of our academic programs, attract talented faculty, and connect students to Cambridge and beyond. Knights’ Circle members are the foundation of The BB&N Fund and share a commitment to shaping the future of BB&N.



________________________________________________________________________


________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

IDFullNameAddress1Address2City, ST Zip

App Code KNIGHTS100

’TIL GRADUATION

CHALLENGE

Alumni/ae

BB&N Alumni/ae

STAY CONNECTED IN 2017–2018!

SEPT 9/15 New York • Welcome to the City Reception2017 9/15-16 New York • Alumni/ae Art Weekend with Rob Leith 9/26 Boston • Welcome to the City Reception

OCT 10/12 Cambridge • 1974 Leadership Society Reception * 2017 10/14 Cambridge • Saturday Knight Lights Fall Festival & Football 10/18 Cambridge • Golden Alumni/ae Luncheon (Classes of 1967 and earlier) 10/22 Cambridge • Head of the Charles Regatta Reception

NOV 11/22 Cambridge • Young Alumni/ae Coffee2017 11/24 Boston • Young Alumni/ae Pub Night

JAN 1/11 Boston • Alumni/ae Networking Reception 2018

FEB 2/12 Los Angeles/Eastside • Regional Event2018 2/13 Los Angeles/Westside • Regional Event 2/15 San Francisco • Regional Event

APRIL 4/17 Washington DC • Regional Event2018 4/19 New York • Regional Event

MAY 5/11-5/12 Cambridge • Strawberry Night & Reunions 20182018

JUNE 6/13 Boston • Alumni/ae Networking Reception 2018

* By invitation only

65Channels

children grandchildren Give Back

Regional Events

66 ALUMNI/AE

HAVE

5 ALUMNI/AE

HAVE

of the Faculty, Staff, or Coaches at BB&N

1in5 ALUMNI/AE

SOCIAL MEDIA ANNUAL

Evertrue Alumni/ae Directory App, LinkedIn, Instagram, Facebook, Twitter San Francisco, Palo Alto, LA, DC, NYC, Boston

22251

to The BB&N Fund every year studying at BB&N studying at BB&N

are Alumni/ae

out of

volunteersSecretaries35 REUNION

61 CLASS Members35 ALUMNI/AE

COUNCIL

THERE ARE

COUNTLESS WAYS that alumni/ae continue

TO CONNECT WITH BB&N

KNIGHTS100

’TIL GRADUATION

CHALLENGE Alumni/ae

CURIOSITYMATTERS

at BB&N



Email:

Phone:

NONPROFIT ORGU.S. POSTAGEPAIDBURLINGTON MAPERMIT NO. 69

0000005746

Mr. T. William Watson50 Golf AveWoodstock, VT 05091-1308


________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

T16 B16 S2230 ***************AUTO**MIXED AADC 010

Mr. T. William Watson50 Golf AveWoodstock, VT 05091-1308

AADFFDFFAATDAFDFFDAAFTFTAFFFAFATFTFFTDDADATDAAATFTDAFADDAFTFDDTAD



________________________________________________________________________

The Knights’ Circle is a loyalty society that honors the continued support of parents, alumni/ae, grandparents, faculty, and staff who have made annual gifts to The BB&N Fund for five or more consecutive years. Consistent

giving helps BB&N sustain the excellence of our academic programs, attract talented faculty, and connect students to Cambridge and beyond. Knights’ Circle members are the foundation of The BB&N Fund and share a commitment to shaping the future of BB&N.

DSGA7N

Curiosity Matters @ BB&N

“I honestly feel that BCG CONNECT has become another member of our team, rather than a company that we partner with. Our

Account Manager was extremely responsive by email/phone, he wasn’t afraid to make suggestions where he thought we would

improve and/or strengthen our marketing materials, and he was very helpful in keeping us on track to stay within our marketing

timeline. Reflecting back on FY17, BCG CONNECT helped us create a fully integrated marketing look throughout our appeals and

stewardship pieces. It has been a wonderful partnership.” – Audrey Wallace, Associate Director of The BB&N Fund

One-time gift in the amount of $_______________

Monthly gift in the amount of $_______________ (charged to my credit card on the 30th of each month until June 30th, 2017)

Check enclosed (made payable to BB&N)

Credit Card: Visa MasterCard American Express

________________________________________________________________________Card Number Expiration Date Security Code

Please direct my annual fund gift to the priority area that is of greatest interest to me:

Unrestricted (greatest need)

Academic Programs

Arts

Athletics

Faculty Support

Financial Aid

Make your gift online at bbns.org/donate

Your gift helps make a BB&N education possible. Thank you!

$400 $300 $200 Other $____________

Participate by supporting The BB&N Fund this year!

ACADEMICSAt BB&N education is a journey preparing students to be innovative leaders, creative citizens, and thoughtful stewards of their world and society.

ARTSFostering creative problem solving, building confidence, deepening our understanding of what it means to be human—the arts are an essential element of a BB&N education.

ATHLETICSThe exhilaration of competing, the satisfaction of being part of something bigger than yourself, the discipline needed for a healthy life—BB&N athletics offer something for everyone.

FINANCIAL AIDDrawing exceptional, academically strong students from 86 communities in the Greater Boston area, BB&N offers all students different perspec-tives and real life experiences.

FACULTY SUPPORT BB&N not only selects teachers who are leaders in their fields, but strives to ensure that they remain at the forefront of knowledge in their discipline and current with best teaching practices.

UNRESTRICTEDUnrestricted gifts support everyday programs as well as allowing the School the freedom and flexibility to respond to pressing needs and promising initiatives.

By participating in The BB&N Fund,

you make a difference, encourage others

to give, and strengthen our community by

investing in our students and our School.

Last year, participation in The BB&N Fund

enhanced the Lower School by supporting:

3 The T(h)!nker Lab 3 Ipads for science classes 3 Chrome Books for the 6th grade 3 The Community Room Stage

Please be a part of The BB&N Fund this year!

It is

PARTICIPATION that makes the difference.

From gatherings in Los Angeles, Washington D.C., and New York to Strawberry Night back on the Upper School campus, we invite you to continue to connect with friends and make new ones through the BB&N Alumni/ae Network.

Your support is an investment in your BB&N network today and tomorrow. Please make a gift to the BB&N Fund today!

1889 | Buckingham founded1883 | Browne & Nichols founded1974 | BB&N – merger of the two schools

Microsoft | Google | BB&N | Camp Kaleidoscope | Harvard University | NPR | A Place Called HomeBoston Public Schools | TEDxNYU | World Education Incorporated | Big Sister Association | Pet Kare Clinic

NBC | Children’s Hospital of Philadelphia | Boston Bicycle Couriers | Village Green Florists | US District Court 1% for the Planet | ESPN | General Electric | Panera Bread | CIA | United States Government

from BB&N, Buckingham, & Browne & Nichols

Major cities include Boston, NYC, D.C., San Francisco, LA

Arts & Design | Business Development Community & Social Services | Education

Entrepreneurship | Finance | Marketing

Media & Communication | Research | Sales

Curiosity is driven by deeply seeded passions, is fueled by a powerful desire for lifelong learning, and is sustained by vital relationships with people, ideas, and information. At BB&N, we believe that it is in the collaborative nature of the learning experience that real growth occurs. Here we believe that school should be both challenging and invigorating —leading students along a path of exploration, mastery, and knowledge.

Your gift helps make a BB&N education possible. Thank you!

o $2,500 o $2,000 o $1,500 o Other $____________

One-time gift in the amount of $_______________

Monthly gift in the amount of $_______________ (charged to my credit card on the 30th of each month until June 30th, 2017)

Check enclosed (made payable to BB&N)

Credit Card: Visa MasterCard American Express

________________________________________________________________________Card Number Expiration Date Security Code

o Unrestricted (greatest need)

o Academic Programs

o Arts

o Athletics

o Faculty Support

o Financial Aid

Make your gift online at bbns.org/donate

Please direct my BB&N Fund gift to the priority area that is of greatest interest to me:

SUPPORT CURIOSITY AT BB&N TODAY!

KNIGHTS100

’TIL GRADUATION

CELEBRATION

Senior

CASE STUDY: BUCKINGHAM BROWNE & NICHOLS ANNUAL PLAN

connect with us:

COLLABORATION Collaborate with BB&N to determine the theme, goals, and timeline for the

annual fund marketing collateral.

DIRECT MAIL Design, print, and mail pieces

throughout the year that varied depending on constituency.

WEB GRAPHICS Develop social media and email graphics

to remain consistent with campaign branding throughout the year.

bcg’s campaign steps

65Channels

children grandchildren Give Back

Regional Events

66 ALUMNI/AE

HAVE

5 ALUMNI/AE

HAVE

of the Faculty, Staff, or Coaches at BB&N

1in5 ALUMNI/AE

SOCIAL MEDIA ANNUAL

Evertrue Alumni/ae Directory App, LinkedIn, Instagram, Facebook, Twitter San Francisco, Palo Alto, LA, DC, NYC, Boston

22251

to The BB&N Fund every year studying at BB&N studying at BB&N

are Alumni/ae

out of

volunteersSecretaries35 REUNION

61 CLASS Members35 ALUMNI/AE

COUNCIL

THERE ARE

COUNTLESS WAYS that alumni/ae continue

TO CONNECT WITH BB&N

KNIGHTS100

’TIL GRADUATION

CHALLENGE Alumni/ae

successful results

322 GiftsTOTALING

$764,035

DAY OF GIVING: FISCAL YEAR END:

1,837 GiftsRAISING

WITH

$3,411,37950 NEW DONORS

978-528-7999 X336 [email protected] BCGCONNECT.COM

PARTICIPATION

MATTERS

BUCKINGHAM

BROWNE & NICHOLS

SCHOOL

80 Gerry ’s Landing Road

Cambridge MA 02138-5595

PRESORT

FIRST CLASS

U.S. POSTAGE

PAIDBurlington, MA

Permit No. 69

0000025411

Daron Acemoglu and Asu Ozdaglar

28 Lorna Rd

Newton, MA 02459-1314


________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

T3 B5 S514 ************AUTO**SCH 5-DIGIT 02459

Daron Acemoglu and Asu Ozdaglar

28 Lorna Rd

Newton, MA 02459-1314

TAAFTDTTADFAFTDTDATA

TFDTADFFFAADFFATTDTA

FAATADTDFAADTFTDFADF

FADDF

Email:

Phone:

The Knight’s Circle is a loyalty society

that honors the continued support of Parents,

Alumni/ae, Faculty and Staff who have made

annual gifts to The BB&N Fund for five or

more consecutive years. Consistent giving

helps BB&N sustain the excellence of our academic programs,

attract talented faculty, and connect students to Cambridge and

beyond. Knight’s Circle members are the foundation of The BB&N

Fund and share a commitment to shaping the future of BB&N.

To make a gift of securities:

Call 617-800-2724 or email [email protected]


________________________________________________________________________

CURIOSITY

MATTERSat BB&N

BUCKINGHAM

BROWNE & NICHOLS

SCHOOL

80 Gerry ’s Landing Road

Cambridge MA 02138-5595

Email:

Phone:

NONPROFIT ORG

U.S. POSTAGE

PAIDBURLINGTON MA

PERMIT NO. 69

0000005746

Mr. T. William Watson

50 Golf Ave

Woodstock, VT 05091-1308


________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

T16 B16 S2230 ***************AUTO**MIXED AADC 010

Mr. T. William Watson

50 Golf Ave

Woodstock, VT 05091-1308

AADFFDFFAATDAFDFFDAA

FTFTAFFFAFATFTFFTDDA

DATDAAATFTDAFADDAFTF

DDTADTo make a gift of securities:

Call 617-800-2724 or email [email protected]


________________________________________________________________________

The Knights’ Circle is a loyalty society

that honors the continued support of parents,

alumni/ae, grandparents, faculty, and staff who

have made annual gifts to The BB&N Fund for

five or more consecutive years. Consistent

giving helps BB&N sustain the excellence of our academic programs,

attract talented faculty, and connect students to Cambridge and

beyond. Knights’ Circle members are the foundation of The BB&N

Fund and share a commitment to shaping the future of BB&N.

DSGA7N

Curiosity Matters @ BB&N

CASE STUDY: BUCKINGHAM BROWNE & NICHOLS ANNUAL … · Instagram, Facebook, Twitter San Francisco,...

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