BIG BAZAARIs se sasta aur accha kahin nahi !

Type FoundedHeadquartersIndustryProductsPromoterParent

Hypermarket2001Jogeshwari, MumbaiRetailDepartment, Grocery storeKishore BiyaniPantaloon Retail India Ltd.

Awards and RecognitionMost Admired retailer of the year : Hypermarket- Big

Bazaar-2009 Indian Retail Forum Awards 2008The INDIASTAR Award 2008Retail Asia Pacific 500 Top Awards 2008Coca-Cola Golden Spoon Awards 2008The Reid & Taylor Awards For Retail Excellence 2008Platinum Trusted Brand Award images Retail Award

2005,06

7P’s of Big BazaarPricePlaceProductPromotionPeopleProcessPhysical Evidence

BIG BAZAAR vs KIRANA STORES

ProductBIG BAZAAR KIRANA STORES VarietyBrand Option

Products are limitedBrand Choice

PriceBIG BAZAAR KIRANA STORES Low cost modelDiscountFactors help to keep low

price

Biased issueNo DiscountTight Margin

PROMOTIONBIG BAZAAR KIRANA STORESPromotional StrategiesHolistic advertisementStore oriented

Negligible PromotionNo advertisement

PROFITABILITYBIG BAZAAR KIRANA STORESAverage sales Net Worth Profit After tax

Average salesMargin IncomeNo Profit After tax

Big Bazaar vs Wal-Mart

Types of strategiesPRODUCT/SERVICE STRATEGYPRICING STRATEGYPROMOTION STRATEGY

PRODUCT/SERVICE STRATEGYKeep more branded productsMore focus towards FMCG productsPenetrate the RURAL marketTurn small competitors into customers Understanding the demandFuture money provide financing system

PRICING STRATEGY

Apply market penetration strategyPromotional pricingLow interest financingPsychological pricingSpecial event pricingTime pricing

PROMOTION STRATEGYWednesday bazaar schemeFestive season shoppingPartnership with BIG fix and BIG FM 92.7Road show in residential colonyHoarding, Banner

SWOT Analysis

StrengthsBetter understanding of customers helping

the company to serve them better.Vast range of products under one roof helping

in attracting customer and their family to shop together and enjoy the experience.

Benefit of entry into the retail industry.Diversified business operating all over India

in various retail formats.Ability to get products from customers at

discounted price due to the scale of business.

WeaknessesHigh cost of operation due to large fixed cost.Very thin MarginHigh attrition of employee

OpportunitiesLot of potential in the rural market.Can enter into production of various products

due to its in depth understanding of customers tastes and preferences.

Can expand the business in smaller cities as there is a lot of opportunity.

ThreatsHigh business risk involved.Lot of competitors coming up to tap the

market potential.Margin of business reducing all the time.

Future strategy of Big Bazaar

Big Bazaar

Front end operation

Back-end operation

Big Bazaar Express(<40000 sq.ftStandard Big Bazaar (40000 to 80000sq.ft)Big Bazaar Supercenters (<75000 sq.ftIn JV with Foreign Partner