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BACKGROUND:-

Started in April 1,1902 by Mr.JamshejtjiNussrewanji Tata

Provide modern facility i.e attractive rooms

Meet growing needs of business travellers

Having multi cuisine restaurants

TAJ BUSINESS HOTELTAJ BUSINESS HOTEL

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TAJ GROUP OF HOTELS AND RESORTSOBEROI GROUP OF HOTELSITC WELCOME HOTELSSAROVAR PARK PLAZA HOTELSCASINO GROUP OF HOTELSHRH HOTELS

MAJOR PLAYERSMAJOR PLAYERS

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Marketing mixMarketing mixPRODUCTS:-

300 Rooms 20 suites with Italian interiors, Having internet connection, Fax, voice mails and

phone lines. The rooms are The Taj SuiteExecutive Suite

Standard sea view DoubleStandard sea view single The Taj Lady

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5 Banquet rooms with capacity of 25-600persons Audi style or 50-700 persons forcocktails and receptions.

2 Mini Conference Rooms.Basic Amenities.Services such as barber shop, Babysitting,

Currency

MEETING ROOMS & BANQUETMEETING ROOMS & BANQUETFacilitiesFacilities

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The room tariffs and price for its product aredecided by the board of director of the tajgroup.

They are factored by the variable cost , fixedcost and the value The Taj brand.

PricePrice

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The hotel is situated in south Mumbaisbusiness district.

This location is easily accessible to Narimanpoint, Cuffe parade and these are majorbusiness areas.

PlacePlace

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Loyalty Programs, Club Memberships etc. The Taj Inner Circle The Taj Junior Circle The Taj Club Tie-ups with Airlines such as Japan Airlines,

Fin Air etc.Food Festivals

Happy HourDeal with Radio Mirchi

PromotionsPromotions

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ContCont ADVERTISES ON T.V.

Star news.CNN And CNBC.

ADVERTISES ON MAGAZINE . The outlook traveller.Go now.International magazines.

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PEOPLESPEOPLES ::Hotel target business class.

Their customers are onlybusiness travelers.

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VALUE ADDED SERVICES:VALUE ADDED SERVICES:

v Complimentary airportlimousine transfer.

v Exclusive check-in/out.v Early check-in/ late check-out.v Welcome drink on arrival.v 24 hour valet services.v Complimentary breakfast and

cocktails.

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SOCIAL ACTIVITIESSOCIAL ACTIVITIES

::v Tree plantation.v Free check-ups for cancer patients in

tata memorial hospital.v Maintains gardens beside its area.WELL MANAGED HIERARCHY.

MARKET INFORMATION SYSTEM.

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CUSTOMER TRACKINGCUSTOMER TRACKING ::USE SYSTEM :Guest satisfaction tracking system.Fed data into FIDELIO "NetworksoftwareEvery particular information is fed intothis..

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1.) CRITICALLY ANALYSE THE MARKETINGEFFORTS MADE BY TAJ TO WITHSTAND THE

TEST OF TIME.HOW WELL HAS ITSUCCEEDED IN DIFFERENTIATING ITSSERVICE FROM THAT OF ITSCOMPETITORS? EXPLAIN.

2.) OUTLINE THE MARKETING MIX ELEMENTSFOR THE TAJ.WHAT DO YOU THINK ARE THEAREAS WHERE PRESENT AND FUTUREIMPROVEMENTS CAN TAKE PLACE?

QUESTIONSQUESTIONS

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THANK YOUTHANK YOU