CASE STUDY ASSIGNMENT [Additional Guidance]
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CASE STUDY ASSIGNMENT[Additional Guidance]
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Task (1a):
Identify an ‘entrepreneur’ who has created their own venture and analyse their ‘entrepreneurial journey’ and reasons for their success in light of the ‘Start-up influences’ advocated by Burns (2011, pp. 34).
Does your analysis support Burns criteria for distinguishing between ‘owner-managers’ and ‘entrepreneurs?
Do Burns ‘Start-up influences’ adequately explain the components of entrepreneurial success? If not then what other factors need to be taken into account in the venture creation process?
What do you personally conclude about the key factors for entrepreneurial success?
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Task (1a):
Identify an ‘entrepreneur’ who has created their own venture and analyse their ‘entrepreneurial journey’ and reasons for their success in light of the ‘Start-up influences’advocated by Burns (2011, pp. 34).
Does your analysis support Burns criteria for distinguishing between‘owner-managers’ and ‘entrepreneurs?
Do Burns ‘Start-up influences’ adequately explain the components of entrepreneurial success? If not then what other factors need to be taken into account in the venture creation process?
What do you personally conclude about the key factors for entrepreneurial success?
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EVENT
•Pre Launch•Launch•Post Launch
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Burns Start-up Influences
Antecedent Influences• Family
• Ethnicity• Gender
• Education• Previous employment• Religion
• Social group• National culture
Start-up Influences
Situational Factors• Employment
• Unemployment• Immigration• Economic
opportunity• Push v Pull
Personal Character Traits· Need for independence· Need for achievement· Internal locus of control· Ability to live with uncertainty & take risks
· Opportunistic· Innovative· Self-confident· Proactive & self motivated· Visionary with flair· Ability to live with uncertainty & take greater risks
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Burns Start-up Influences: Personal Character Traits
•Need for independence
· Need for achievement
· Internal locus of control
· Ability to live with uncertainty & take
risks
· Opportunistic· Innovative
· Self-confident· Proactive & self
motivated· Visionary with flair· Ability to live with uncertainty & take
greater risks
Owner Manager Entrepreneur
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Burns Start-up Influences
Antecedent Influences• Family
• Ethnicity• Gender
• Education• Previous employment• Religion
• Social group• National culture
Start-up Influences
Situational Factors• Employment
• Unemployment• Immigration• Economic
opportunity• Push v Pull
Personal Character Traits· Need for independence· Need for achievement· Internal locus of control· Ability to live with uncertainty & take risks
· Opportunistic· Innovative· Self-confident· Proactive & self motivated· Visionary with flair· Ability to live with uncertainty & take greater risks
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Entrepreneur - People[Who & Why]
Entrepreneurship - Process [How?]
Growth Theories
Timmons Burns Bygrave Burns Timmons Frese Bolton & Thomson
EVENT [
WHAT &
WHEN]
Pre LaunchLaunchPost Launch
ConceptionExistenceSurvivalGrowthSuccessTakeoffMaturity
Core & Desirable Attributes
Start Up InfluencesPersonality CharacteristicsAntecedentsSituational Factors
InnovationTriggering EventImplementationGrowth
IdeaPersonal AttributesKnowledge of CompetitorsKnowledge of CustomersMarketing StrategyResources
FounderOpportunityResourcesTeam
PersonalityHuman CapitalActive PerformanceEnvironmentNational Culture
FocusAdvantageCreativityEgoTeamSocial
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Growth Theories Entrepreneur -
People[Who & Why]
Entrepreneurship - Process [How?]
Themes
EVENT [
WHAT &
WHEN]
Pre LaunchLaunchPost Launch
· Conception· Existence· Survival· Growth· Success· Takeoff· Maturity
· Timmons· Burns· Schumpeter· Kirzner
· Bygrave· Burns· Timmons· Frese· Bolton &
Thomson· Sarasvathy· Markman &
Baron· Steve Blank
· Business Model
· Lean Start Up· Effectuation· Pattern
Recognition· Creativity· Innovation· Social Capital· Self-Efficacy
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• Briefly introduce entrepreneur and terminology
• Apply and discuss Burns
• Discuss limitations and extend discussion using appropriate theory
• Conclusion
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Task (1b):
Based on your evaluation and lessons learnt from the previous task and using the ‘General Enterprise Test’ (Burns, 2011, pp. 54) and Applegate’s ‘Entrepreneurial Mindset Tool’ (see below) as starting points, evaluate your own entrepreneurial profile. How could you enhance your entrepreneurial capabilities, whether for entrepreneurship, intrapreneurship or personal enterprise?
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Task (1b):
Based on your evaluation and lessons learnt from the previous task and using the ‘General Enterprise Test’ (Burns, 2011, pp. 54) and Applegate’s ‘Entrepreneurial Mindset Tool’ (see below) as starting points, evaluate your own entrepreneurial profile. How could you enhance your entrepreneurial capabilities, whether for entrepreneurship, intrapreneurship or personal enterprise?
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Evaluation – Goes in Appendices
GET TESTAPPLEGATE TEST
REFLECTION FROM TASK 1A
Reflection
NARRATIVE v SW [OT]
Recommendations
NARRATIVE v TOWS
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GOOD LUCK
I hope you enjoy completing the assignment and I look forward to
reading your responses.