Case Study: ADTECH - Cross Platform Mobile SDK
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Transcript of Case Study: ADTECH - Cross Platform Mobile SDK
Simplified Access with Cross-platform
Mobile Advertising SDK
Media & Technology | ADTECH
ADTECH is a digital marketing company, providing publishers, agencies and ad networks with products to
manage, serve and evaluate online advertising campaigns, including display, video and mobile formats.
Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is the ad serving platform of AOL's
digital advertising business.
With the mobile advertising market continuously evolving, ADTECH wanted to expand their mobile
offering with a new in-app advertising delivery solution that would meet the current and future needs of
publishers.
The Business Context
We were impressed with iQuest's professionalism. Their development
methodology and expertise on the iOS and Android platforms perfectly
matched our high expectations.
Christian RuckProduct & Research Manager, ADTECH
its kind to be fully compliant with the IAB’s
MRAID 2.0 and VAST 2.0 rich media and video ad
standards, ensuring high interoperability,
uniform ad delivery and support for industry
standard ads.
The new product was successfully integrated into
ADTECH’s ad serving platform (ADTECH IQ),
already enabling publishers and ad networks
across the world to get the most out of their in-
app advertising.
iQuest was engaged by ADTECH to design,
develop and test a mobile advertising SDK
(Software Development Kit) for iOS, Android and
Windows Phone platforms that could be easily
integrated into third party mobile applications,
enabling publishers and advertisers to
accommodate ad delivery into their apps.
The main focus was to create a solution compliant
with the IAB’s MRAID (Rich Media Standard) and
VAST (Video Ad Serving Template) standards. The
SDK had to be robust, light, easy to integrate and
simple to use, while being able to handle ad
mediation for full flexibility. Together with ADTECH
we developed and laid the foundation for a single
unified architecture that we used to develop the
mobile SDK’s in a consistent matter across all
platforms.
We built the new kit from the ground up and
designed it to provide all the necessary tools to
integrate adverts into apps, in addition to
established ad serving features. The SDK was fully
integrated with ADTECH’s rich media tool, allowing
it to display rich media ads that can access device
native features including screen size, gestures,
camera, GPS, compass, calendar, SMS and phone.
The Solution
Media & Technology | ADTECH
Mobile Solutions Case Study
The result of our partnership with ADTECH is a
mobile SDK with a setup and integration time of
under 10 minutes, capable of displaying rich
media and video ads that can exploit and make
use of devices capabilities, thus creating user-
tailored ads with a more interactive feel to them.
The SDK contains the header files, a sample
application, the program library – the actual SDK
as one single file, as well as the SDK
documentation and its key features including
preloading and ad caching, online and offline ad
viewing, ad mediation between different
vendors, full screen overlays, targeting of app
name and SDK version and cross app unique
user detection.
Showcased at the 2012 Mobile World Congress,
the new mobile SDK was at that time the first of
The Business Impact
The mobile SDK completes
ADTECH’s end-to-end solution
for campaign management of
mobile devices, allowing them
to exploit emerging market
opportunities.
Key Benefits:
Improved usability
Fast ad delivery for iOS, Android and
Windows Phone SDK’s with easy
integration into third party mobile apps.
Improved flexibility
Easy to integrate, robust, light and simple
to use ad mediation inside the handling
process
Improved personalisation
Cross-platform, interactive and user-
tailored ads delivered better through
device capabilities
Copyright 2015, iQuest Group. All rights reserved. All rights reserved. No part of this document may be reproduced, stored in a retrieval system,
transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the express written permission from
iQuest. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
iQuest is an independent, global IT services and solutions provider that for more than 17 years has been delivering
first-class software solutions to leading companies in Life Sciences, Telecom, Transportation, Financial Services, and
Energy. With a growing international presence, iQuest provides a full range of software development services,
integration services, and software products, all of which rely on the latest commerce, cloud, big data, and analytics
platforms.
Headquartered in Germany, iQuest currently employs more than 600 people, distributed across delivery centers in
Romania, as well as local and affiliate offices in Europe, the US and Asia.
www.iquestgroup.com
About iQuest
ADTECH, a wholly-owned subsidiary of the AOL Advertising.com Group, is a leading provider of ad serving and ad
management solutions. ADTECH provides integrated digital marketing solutions that enable web publishers, ad
networks, agencies and advertisers all over the world to manage, serve and evaluate their online advertising
campaigns, including display, video and mobile formats.
Globally, ADTECH, works with customers in more than 74 countries and serves over 175 billion ad impressions
monthly.
www.adtech.com
About ADTECH