What is the music press?The music press is a magazine based around the music industry, this can be

bands or more specifically solo artists. The music pressed includes a number of variety of different genres for different specific target audiences.

For instance, a R&B and house music magazine would specifically be targeted towards the younger generation as this is the fashionable music

they are now listening to. In addition to this the music press allows target audiences to gain information such as festival tour dates and the latest top hit within the music industry. The music press draws in the target audience

by its use of celebrity features. For instance, this can be a celebrity icon image centred on the front cover of the magazine in order to draw the

target audience in as they idolise a certain celebrity. Finally the music press is used as a promotional tool in order to promote artists, music, interviews and festivals/gigs this is to draw as many people in as possible in order to

make more money.

What are the aims and objectives of the music press? What is its purpose?

• The specific aim and objective of the music press is to promote artists, their music, festivals, gigs and interviews in order to draw the target audience in and want to buy their magazine. An additional way in which the music press does this is by their prize give aways which allow the target audience to access free gifts if they was to purchase the magazine, this will make them want to buy the magazine. Their aim is to gain as much popularity as possible, they will do this by advertisement through the press and also using celebrity features as the public will idolise celebrities. The outcome is to make as much money as possible.

What is the relationship of the music press to the music industry?

• The music press plays the role of being the informer within society with information from the music industry. All of the advertisement comes from the music press in order to promote the music industry and draw the target audience in. Realistically the music industry without the music press would be a non- profitable business this is because the target audience would be unable to access information without the music press. However both music press and music industry depend on one another in order to be successful. The music industry will help Influence sales within the music press as they are able to tease the target audience into buying the magazine and maybe even festival tickets. This is because celebrity features will be featured within the music press where they will bribe the target audience will free prizes such as VIP tickets to a gig which the music industry will provide. The aim of both music press and music industry is to gain as much publicity as possible In order to gain a good profit outcome.

Why are music publications attractive to advertisers?

• The reason why music publications are attractive to advertisers is because of the amount of information, text and images placed successfully throughout the magazine. For instance, advertisers will be willing to pay for their celebrity icons to be advertised in a music publication because they are aware that people idolise celebrities, this will instantly draw the target audience in and make them want to buy and read the magazine to see their cover story, article or image of their favourite celebrity icon therefore it is a useful promotional tool. Likewise to the film industry, the music industry doesn’t specifically target one specific age range of people this is because they also have a variety of genres to allocate to their target audiences needs. To be specific, Karrang! is centred within the genre of rock music so it is targeted at all ages of people who enjoy rock from the age of 10 upwards. However, if an advertiser wanted to endorse their product or person according to a certain target audience then the music industry will be able to offer them a variety if magazines which will be based around different genres. For instance, house music is targeted towards the younger generation as this is the fashionable preference for that age range.

What are the formats used by the music press?

• The music press will would stereotypically take the standard form of a usual magazine concerning any subject or topic. For instance, they contain the expected codes and conventions such as pugs, masthead, straplines, and barcodes. Nevertheless, there is a different content which is included on pages throughout the magazine, Music magazines are also able to use play on words and images to relate to a certain musical aspect. However, the internet and specific online websites are commonly used. For instance, many websites often use pop up adverts which use videos to promote a new artist, single, album or band. The reason why they do this is because it is an effective way to promote the music industry and gain as much publicity as possible which will make them gain a good profit as the outcome.

Who produces music magazines?• There are two main music magazine producer companies within the music industry. One of

which is called Emap. Emap is a business which uses network and subscription of contents to create music magazines which influence the target audience. The second biggest music producer company is Bauer. Bauer produce the music magazine for a radio station called karrang. Bauer uses the same techniques as Emap in order to draw the attention of the target audience so that they will buy the music magazine so they make a good profit by having a large amount of customers through effective publicity.

Masthead- positioned at the top centre of the page in bold clear font, this enables the target audience to read the name of the magazine easily and effectively . The karrang! Masthead would also become a recognisable masthead which will form part of their identity. This is because it is the same size, font and house colour in every issue as well as being featured on websites and billboards. The masthead also creates a relationship with the reader by linking the font and genre of the magazine together forming a rock magazine. A strap line at the top of the page has also been added to summarise additional information featured within this magazine issue.

The main image is centred in the middle of the front cover, it dominates the page which shows the target audience who the main story will be featured about. It is surrounded by co-existing headlines and cover stories so that the audience is aware of some of the stories which will be featured within this issue. The main image imparticular is a example of the press’s symbiotic relationship with the music industry, this is because the producers have used a recent relevant image related to rock music which will attract the target audience’s attention rapidly. By using a popular artist associated with rock both music industry and music press will gain a benefit as more people will want to buy the magazine as they idolize this rock celebrity, also they will be eager to see the main story associated with this rock celebrity.

Consistent house colours are used throughout the magazine. Red, black and white are used imparticular within this issue which creates a consistent house style. This is important throughout an issue as it makes the magazine look more professional and appealing in the eyes of the target audience. The important co-existing headlines or subheadings have been printed in white this highlights their importance as they are easily noticed by being in a different colour to the masthead however, it is unable to take the attention away from the main cover story which has been printed in larger and bolder white font within the centre of the page over the main image.The black background behind the white masthead font symbolises that this magazine is taking a serious approach within the music industry. The red may symbolise the magazines power through its dangerous approach.

Strap line- the strap lines are also used as a teaser in order to lore the target audience in by mentioning other things which are featured within this issue.

Barcode and date- this allows the target audience to keep up to date with issues, the barcode enables shops to categorise the magazine.

Imperatives- these are used to direct the magazine at the target audience and also build excitement to make them want to read this issue.

Masthead- positioned at the top centre of the page in bold clear font, this is so that the target audience can read the name of the magazine with no trouble. The karrang! Masthead would also become a identifiable masthead which will form part of their identity. This is because it is the same size, font and house colour in every issue as well as being featured on websites and billboards. The masthead also creates a relationship with the reader by linking the font and genre of the magazine together forming a rock magazine. Overall, it creates synergy between each media platform which Karrang uses.

The main image is positioned in the middle of the front cover, it dominates the page which shows the target audience who the main story will be featured about. It is enclosed by co-existing headlines and cover stories so that the audience is aware of some of the stories which will be included within this issue. The main image imparticular is a example of the press’s symbiotic relationship with the music industry, this is because the producers have used a current significant images related to rock music which will attract the target audience’s attention rapidly. By using a popular artist connected with rock both music industry and music press will gain a benefit as more people will want to buy the magazine as they admire this rock celebrity, also they will be eager to see the main story related with this rock celebrity.

‘We don’t want to fall to pieces’ is a clear example of how producers use play on words to draw the target audience in and make them want to read the magazine. This is because the play on words relate to the name of the band which is ‘fall out boy’. Producers use play on words to tease the audience and make them want to buy the magazine in order to read the article. Buzz words such as ‘PLUS’ are also used to draw the audiences attention and make them think there is something exclusive inside the magazine.

Imperatives- these are used to direct the magazine at the target audience and also create excitement to make them want to read this issue.

Reliable house colours are used throughout the magazine. Blue, black and white are used imparticular within this issue which creates a consistent house style. This is important throughout an issue as it makes the magazine look more specialized and attractive in the eyes of the target audience. The significant co-existing headlines or subheadings have been printed in white or yellow this highlights their importance as they are easily perceived by being in a different colour to the masthead however, it is unable to take the attention away from the main cover story which has been printed in larger and bolder blue font within the centre of the page over the main image.The black background behind the white masthead font symbolises that this magazine is taking a serious approach within the music industry. The blue may symbolise the magazines power through its cold and heartless approach.

Strap line- the strap lines are also used as a teaser in order to lore the target audience in by mentioning other things which are featured within this issue.

A covermount is used on this contents page to encourage the audience to buy the magazine as it features a free gift inside.

Masthead- positioned at the top centre of the page in bold clear black font, this is so that the target audience can read the name of the magazine easily, it also makes the magazine look more professional. The karrang! Masthead would also become a distinguishable masthead which will form part of their identity. This is because it is the same size, font and house colour in every issue as well as being featured on websites and billboards. The masthead also creates a relationship with the reader by linking the font and genre of the magazine together establishing a rock magazine. Overall, it creates synergy between each media platform which Karrang uses.

The font in which the main heading has been printed in will be recognisable to usual karrang readers and will attract them to the magazine because they will be endorsed by the artiest, the font also is associated with gothic connotations.It is printed in large white font to show the audience its importance within the magazine. This shows that it is the main cover story of this issue as it stands out in contrast to the other text on the front cover.

The main image is positioned in the middle of the front cover, it dominates the page which shows the target audience who the main story will be featured about. In this issue the main image is a rock celebrity icon. Celebrities are used as promotional tools in order to lore their fans into buying the magazine. The main image is bounded by co-existing headlines and cover stories so that the audience is aware of some of the stories which will be included within this issue. The main image imparticular is a example of the press’s symbiotic relationship with the music industry, this is because the producers have used a current significant images related to rock music which will attract the target audience’s attention rapidly. By using a popular artist connected with rock both music industry and music press will gain a benefit as more people will want to buy the magazine as they admire this rock celebrity, also they will be eager to see the main story related with this rock celebrity.

Pug- this is an example of a pug as free gifts are used as a teaser in order to lore the target audience into buying the magazine.

Reliable house colours are used throughout the magazine. Dull green, black and white are used imparticular within this issue which creates a consistent house style. This is important throughout an issue as it makes the magazine look more specialized and attractive in the eyes of the target audience. The significant co-existing headlines or subheadings have been printed in white or green this highlights their importance as they are easily perceived by being in a different colour

Strap line- the strap lines are also used as a teaser in order to lore the target audience in by mentioning other things which are featured within this issue. Strap lines may also be considered as a skyline.

Barcode and date- this allows the target audience to keep up to date with issues, the barcode enables shops to categorise the magazine

The Title has been positioned in the top left hand corner in bold yellow text. This will instantly attract the attention of the reader as it will be the first thing visual to see on the page. The yellow font amongst a black background highlights its need to stand out to the target audience. It also matches the house style of Karrang!

The page has a reasonable amount of text and images, this is to not overload the target audience with too much information. It also leaves some secrets to be revealed later on in this issue. In addition to this the fair divide between text and images makes it appealing for the audience to understand what the issue is about.

The top half of the mage has been partitioned off as an enlarged image, the reason for this is so that the target audience can see a picture of what the main cover story is going to be about. A famous rock celebrity has been used so that the audience maintains interest within this issue as they will idolise this celebrity, it also shows that information about this celebrity will be featured later on in this issue.

Imperatives- these are used to direct the magazine at the target audience and also create excitement to make them want to read this issue. The producer has structured the magazine side story's by numbering what articles are featured in this issue and where to look for them, i.e. what page number they will be on. The numbers have been printed in red so they can stand out amongst the rest of the page and they won’t get confused with any other numbers which may be on the page. Likewise the side line story's have been printed in yellow text so it is easily noticeable for the target audience to find the story they wish to read.Pug- this is an example of a pug as free gifts are used as a teaser in order to lore the target audience into buying the magazine.

This is a puff, a puff consists of additional information has been included on the contents page which again is used to try influence the readers to buy a product. The audience are being directly addressed through the use of imperative words such as “call” or “get”.

These are imagined communities. Imagined communities are when people feel as if they are in the same community as people they may have never met. They do this so that the audience feels more involved within the magazine and can access the ‘gossip’ quickly and more effectively.

Connotations have been used within the mast title of ‘KERRANG!’ the cracked glass effect suggests to the audience that the magazine consists of a loud rock genre. This is a consistent feature throughout each issue.

Extra information has been comprised on the contents page which again is used to try encourage the readers to buy a product. The audience are being directly addressed through the use of imperative words such as “call” or “get”.

The top half of the image has been separated off as an enlarged image, the reason for this is so that the target audience can perceive a picture of what the main cover story is going to be about. A famous rock celebrity has been used so that the audience sustains interest within this issue as they will idolise this celebrity, it also shows that information about this celebrity will be introduced later on in this issue.

The contents page also uses linguistic devices to make the reader feel as if they are being directly spoken to. For instance rhetorical questions, exclamation marks and ellipses have been used within this issue to create excitement and acts like a teaser to the target audience as some of the story's are still yet to be revealed. This will make them want to read on further through this issue.

The Title has been positioned in the top left hand corner in bold yellow text. This will instantly attract the attention of the reader as it will be the first thing visual to see on the page. The yellow font amongst a black background highlights its need to stand out to the target audience. It also matches the house style of Karrang!

Imperatives- these are used to direct the magazine at the target audience and also build excitement to make them want to read this issue.

The producer has structured the magazine side story's by numbering what articles are featured in this issue and where to look for them, i.e what page number they will be on. The numbers have been printed in red so they can stand out amongst the rest of the page

Reliable house colours are used throughout the magazine. yellow, black and white are used imparticular within this issue which creates a consistent house style.

The contents page also allows the audience to participate in a more interactive role as competitions and quizzes are made evident within the contents page.

The contents page address’s the cover lines in a bit more depth but still acts as a teaser in order for the audience to buy the magazine and find out the main stories.

Connotations have been used within the mast title of ‘KERRANG!’ the cracked glass effect suggests to the audience that the magazine consists of a loud rock genre. This is a consistent feature throughout each issue.

Cover lines are printed in bold black font so it is easily read by the audience.

The Title has been located in the top left hand corner in bold yellow text. This will immediately attract the attention of the reader as it will be the first thing visual to see on the page. The yellow font amongst a black background highlights its need to be prominent to the target audience. It also matches the house style of Karrang!

Further information has been embraced on the contents page which again is used to try influence the readers to buy a product. This is generally called a ‘puff’. The audience are being openly addressed through the use of imperative words such as “call” or “get”.

The producer has organised the magazine side story's by numbering what articles are presented in this issue and where to look for them, i.e. what page number they will be on. The numbers have been printed in red so they can stand out amongst the rest of the page and they won’t get confused with any other numbers which may be on the page. Similarly the side line story's have been printed in yellow text so it is easily evident for the target audience to find the story they wish to read.

This is the main image. It is used to show what type of genre the magazine is. Also the top half of the image has been separated off as an inflated image, the reason for this is so that the target audience can perceive a picture of what the main cover story is going to be about. A famous rock celebrity has been used so that the audience endures interest within this issue as they will idolise this celebrity, it also shows that information about this celebrity will be presented later on in this issue.

Dependable house colours are used throughout the magazine. yellow, black and white are used particularly within this issue which creates a consistent house style. Yellow is used to represent a warning atmosphere amongst a black background which is used to symbolise a gothic, EMO stereotype.

Pug- this is an example of a pug as free gifts are used as a teaser in order to lore the target audience into buying the magazine.

Linguistic devices have been used within this contents page to make the reader feel that the magazine is addressing their cover line stories to them. rhetorical questions, exclamation marks and ellipses have been used to create the suspense and excitement to act as a teaser to the audience so they will want to buy the magazine to find out more about the cover line stories.

Connotations have been used within the mast title of ‘KERRANG!’ the cracked glass effect suggests to the audience that the magazine consists of a loud rock genre. A covermount is used on this contents page to encourage the audience to

buy the magazine as it features a free gift inside.