Salam Thabet DoghmashCase study 3.3 / page 109

Pacific Sunwear Tracks Business Performance

• Pacific Sunwear is a specialty retailer offering casual fashion styles under its own brand and other brands , such as fox , Roxy , quicksilver and Hurley .

Pacific Sunwear …

The company wanted a system to determine which styles , colors , and sizes were selling at which stores in order to make inventory and purchasing decisions quickly and efficiently.

Problem :

the company built a Netezza data warehouse and used MicroStrategy's BI reporting platform .

Using software from MicroStrategy and QuantiSense , the company now has dashboards to track store and product performance .

Solution :

the BI platform's prebuilt and ad hoc reporting capabilities enable Pacific Sunwear staff to make better decisions with regard to store management ,operations , merchandizing , planning ,and so on .

managers can track stock outs or overstocks to plan future purchases as well as promotional offerings.

Cont. ..

the company is now planning to make this information available on mobile devices .

Conclusion.