Case Study 1- Hotel Continental

8/18/2019 Case Study 1- Hotel Continental

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%he fact that %riumph %ours has a marketing team proves to show that they are

well eperienced in the usiness.

Hotel Continental have everything they need to accommodate the %riumph %our

tourist groups especially during the peak travel months of !ecemer, $anuary, $uly

and #ugust.

Hotel Continental has multiple amenities such as three function rooms that can seat

twelve to forty persons, a coffee shop, a fast food cafeteria, a formal dining room

and a swimming pool.

%ourist increases during the peak of the travel months, which also means profit

also increases.

Mr. Oscar Mendoza is also financially capale, since he has the power to lease a

hotel.

Cory #)uino ecame *resident and the peace and order situation in the *hilippines

improved thus encouraging more tourist to visit the country.

3conomy is recovering from the Marcos regime, tourist can now confidently tour

around the *hilippines which will give the hoteliers and restaurateurs a radical

growth in their usiness.

ii. Wea"nesses

Mr. Oscar Mendoza and his marketing team have little to no eperience in

managing a hotel, which may lead to poor management and financial losses.

4f they wont lease the hotel, %riumph tours may eperience difficulty in providing

hotel accommodation for their clients, most especially during the peak of the

traveling season.

Since numer tourist are seasonal, the facilities of Hotel Continental may ecome

under utilized.

/inding employees that possesses the necessary skills and attitude for the hotel.

/eeling up the 012 remaining annual capacity utilization of the hotel.

+hen the lease term epires Mr. Mendoza loses its right on the property.

Mr. Mendoza incurs all operating responsiilities together with all the financial

oligations5 therefore if the usiness does not perform well, Mr. Mendoza will

suffer all of the losses.

iii. O##ortunity


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Hotel Continental have everything they need to accommodate the %riumph

%our tourist groups especially during the peak travel months of !ecemer,

$anuary, $uly and #ugust.

Hotel Continental has multiple amenities such as three function rooms that

can seat twelve to forty persons, a coffee shop, a fast food cafeteria, a

formal dining room and a swimming pool.

%riumph %ours would assure the accommodation of their clients.

#dditional profit for Mr. Oscar Mendoza.

% 'isa&vanta!e

Mr. Oscar Mendoza and his marketing team have little to no eperience in

managing a hotel, which may lead to poor management and financial

losses.

/inding employees that possesses the necessary skills and attitude for the

hotel.

/eeling up the 012 remaining annual capacity utilization of the hotel.

+hen the lease term epires Mr. Mendoza loses its right on the property.

Mr. Mendoza incurs all operating responsiilities together with all the

financial oligations5 therefore if the usiness does not perform well, Mr.

Mendoza will suffer all of the losses.

ii. (in& other hotels to lease

% &vanta!e

%he idding price may e lower than Hotel Continental.

%he hotel may have etter facilities than of Hotel Continental.

%he hotel may have higher accommodation.

;ou may find hotels a etter more suitale location.

% 'isa&vanta!e

May take a lot of time to find other hotels.

May lose the chance of idding for Hotel Continental.

iii. )oint venture *ith other hotels


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% &vanta!e

Hotel Continental have can accommodate all %riumph %our tourist groups

especially during the peak travel months of !ecemer, $anuary, $uly and

#ugust.

%his can remove the risk of financial loses of the hotel.

%his will gradually uild %riumph %ours’name.

Mr. Mendoza can focus on improving his traveling agency without

worrying aout the hotel.

Since a joint venture is contractual, they can freely choose wether or not to

renew the contract.

% 'isa&vanta!e

Hotel may have high )uota rate that Mr. Mendoza can’t provide.

4t takes time and effort to uild the right relationship

%he partners have different ojectives for the joint venture.

%here is an imalance in levels of epertise, investment or assets rought

into the venture y the different partners.

!ifferent cultures and management styles result in poor integration and co(

operation.

%he partners don


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Case Study 1- Hotel Continental

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