Case Studies: Linking Classroom Radmila R / radmila ...†’ Hand in Case Study 1 as a part of your...

Case Studies: Linking Classroom and WorkPlace

Radmila R / [email protected]

Learning Goals What you should know /understand/be able to do. Broad, general statements, learning directions.

Learning Objectives They define how the goals will be achieved, what specific things you have to do. They are concrete, measurable. and tied to specific assignments, knowledge, skills, and behaviours you need to demonstrate in the assignments.

Assignments How we know you met the goals/objectives (evidence)

Assessment How your learning will be measured

Learning Goals > Objectives > Assignments > Assessment

Formative Assignments They are not graded, but are designed to scaffold summative assignment . Their purpose is to monitor your progress and give you feedback so that you can improve learning. They indicate to your tutor where you are struggling and what you need the help with.

Use them in your monthly progress discussions.

Your formative assignments = Reflective Journal entries.

Summative Assignments They are obligatory and graded. Their purpose is to evaluate /assess your learning.

Tasks you are required to do:

● LINKING CLASSROOM AND WORKPLACE(graded): slides 15-32

● REFLECTIVE JOURNAL ENTRIES(not graded and optional): slides 32

The goals of this assignment are that you:

● Develop an understanding of how classroom and workplace connect (KNOWLEDGE)

● Apply classroom knowledge in a professional setting to identify and solve problems (SKILLS)

● Demonstrate inquiring attitude, and ability to seek and identify valid information on your own (SKILLS, ATTITUDE, LIFELONG LEARNING)

Learning Goals > Linking Classroom and WorkPlace

Therefore, your objectives will be to:

● Devise and apply conceptual framework for a given project by building on the ICM curriculum and other expert sources, and evaluate the framework.

● ICM Competencies: Analysing, Researching, Developing and Designing, Implementing, Evaluating

Learning Objectives > Linking Classroom and WorkPlace

→ Devise and explain application of the conceptual framework to the assignment’s problem (C1c, C4c).

→ Evaluate the effectiveness of the framework by discussing its outcomes, benefits and drawbacks, and provide advice for improvements (C3c, C6c, C7c).


→ Identify and discuss one media/marketing/communication issue or trend by using academic sources (C1c, C2c).

*C+#= ICM Competency #; c= the level of independence/at ‘c’ level, you perform the assignment independently, and at ‘b’, with some guidance.

Action verbs: apply, devise framework, discuss, explain, identify gaps or

problems, evaluate, justify.

Bloom: applying, analyzing, evaluating, synthesizing


* framework = a set of concepts used to guide you in carrying out the assignment.

* expert sources = sources come from academic journals or book chapters, agency publications.


Our suggestion for your reflective journal entry is to: → Compare classroom and workplace setting (C7c).

Action verbs: compare, evaluate

Bloom: analysing, evaluating

(not obligatory, or you can think of your own posts)

Learning Objectives > Reflective Journal

Assessment Criteria > Linking Classroom and WorkPlace

CRITERIA %

● The assignment’s research objective is developed from the problem analysis.

● Conceptual framework is well put together and shows you have a good and critical knowledge of the key theories and concepts applicable to your assignment’s problem.

20%

35%

• The framework is critically evaluated by discussing its benefits and drawbacks. Based on this evaluation, you identify learning gaps and propose improvement plan.

APA style sourcing• At least 3 academic sources are used to build the framework• At least 2 academic sources are used in discussion about the issue or trend• Diversity of sources demonstrate how you build the knowledge on the issue.

35%

10%

Assessment Criteria > Linking Classroom and WorkPlace

→ Hand in Case Study 1 as a part of your Progress Portfolio by week 10→ Hand in Case Study 2 as a part of your Final Portfolio

by week 21.

The assessment are the same for both case studies.

● Read the post about Application of Classroom Knowledge to WorkPlace

● Read an example of this assignment from the previous intern: Case Study 1: Developing Social Media Marketing Communication Strategy for 'Active Users'

Preparation

http://icmworkplacement.hu.nl/blog/2015/11/14/applying-classroom-to-work-place/



https://portfoliotemplatesite.files.wordpress.com/2016/10/linking-classroom-and-work-place-assignment-example-1.pdf



● Your educational background must be evident in your work placement practice. To demonstrate that you are able to apply knowledge in new situation, you will select two projects showcased in your Portfolio – one from the Progress Portfolio and one for the Final Portfolio – and explain how you built a conceptual framework to guide you through carrying out these projects, and how effective or successful it was.

Task Description: Linking Classroom and WorkPlace

● In addition, you will discuss what communication /media/ marketing issue you came across in these two projects and how you dealt with it.

● Write around 2500 - 3000 words maximum for each case study and follow the steps outlined here.


● Note that you must demonstrate that you applied ‘higher order thinking’ in your assignments: application, analysis, evaluation, and synthesis. Therefore select the projects that were more complex. Simple assignments are not eligible (e.g. maintaining a database would not be an eligible assignment).


● What were the project’s objectives (e.g. to analyse and organise evidence into insightful pattern, to identify key actors or factors of influence etc.).

● The objectives should be drawn from a short problem description or analysis.

Identify the problem, objectives, and key areas of research (350 words)


● What questions did you have to answer to manage the objectives?

● What were the key aspects that needed to be researched?

● What methodology did you use?

Identify the problem, objectives, and key areas of research (350 words)


● Make an overview table and include the objectives > how you formulated them into questions > what framework you created to guide you in answering these questions > what methods you used (recall your research classes)


● What resulted from this project, e.g. survey, competitor analysis report etc.

Describe your final products (100-150 words)


● What knowledge (concepts, theories) have you recalled and how did you apply it to successfully manage the project’s objectives?

● To give you an example: you would apply Porter’s 5 Forces to industry analysis, and POST method to the development of a social media marketing plan;

Describe how you built your framework (200 words)


Storytelling strategies to video script development, and guidelines from Verhoeven to your survey design.

● One often has to combine a few different and complementary concepts to build an effective framework. Your task here is to explain how your selected theories / concepts fitted the best your assignment’s objectives.


● Briefly explain how you applied the selected concepts.

● Keep to important points only, should not be a broad explanation.

Describe how you applied your framework (800 words)


● What worked out well and what did not? What would you do differently next time?

Evaluate your framework, its benefits and drawbacks (300)


● Next, discuss the project in the context of relevant communication, media, or marketing trends and issues (e.g. ethical and privacy issues, cross-cultural marketing approach, corporate responsibility).

Discuss communication / media / marketing issue or trend you came across (500)


● For example, if your assignment was to redesign the company’s website, topics of interests could be usability, navigation, typography, and SEO.

● You could then pick one to discuss e.g. why usability is important, how does it affect the website’s design, and



...how did you consider it in your own design?

● Your discussion of the issue has to be informed by at least 2 academic sources.

● State three key things you learned about issue.



● What areas of improvement have you observed, after this experience? To continue with the previous example, that could be learning more about how to enhance the website with social media or interactivity.

Identify Learning Gaps (200)


● Based on the identified learning gaps, make the action plan and set your new learning goals. Make the measurable (take a look at the example from previous intern to get an idea).

● Discuss with your supervisor if you can be given a new assignment to achieve them.

Identify Learning Gaps (200)


● Include the APA list of sources. ● Your conceptual framework has to be built on at least

3 academic sources● Your discussion of the issue has to draw from at least 2

academic sources.● You are expected to draw from the ICM curriculum

sources but also be able to find your own.

APA List of Sources


● Write a post about how workplace and classroom knowledge are complementary in your experience.

● Again, this is not obligatory, but only a suggestion.

Compare WorkPlace and Classroom Learning

Reflective Journal Suggestions

Case Studies: Linking Classroom Radmila R / radmila ...†’ Hand in Case Study 1 as a part of your...

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