Case Studies for the month of August 2014
-
Upload
adforumcom -
Category
Marketing
-
view
358 -
download
0
description
Transcript of Case Studies for the month of August 2014
AUGUST 2014
(Creative above or below the line marketing operations)
ABOUT
creative trends
insp
irati
on
impact
ads
worl
dw
ide
advertising
best
mark
eti
n gsu
rvey
competitioninnovation
orig
inal
brand image
Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a dedicated section of our site
Approximately 1.000 of the latest and greatest ads added each month from around the globe
Analyze creative trends, view and monitor the competition, get inspired
Creative library with 150.000 pieces of creative work (all media types)
AUGUST 2014
BrandsMainichiStichting ALS NederlandLand RoverL&PMNissan
Business SectorsMediaCharity, FoundationAutomotivePublishing
Media/ChannelsPackagingSocial MediaDirect MarketingDigital
This month, discover the following…
AgenciesDentsu, JapanPublicis AmsterdamY&R South AfricaDM9Rio, BrazilCritical Mass
AUGUST 2014
Special packaging edition
Fresh News Bottle! A new media
Newspaper readership is declining dramatically among young adults in Japan, so this campaign set out to engage younger readers with the Mainichi Newspaper. It was based on the insight that while newspapers are beginning to seem obsolete to the digital generation, mineral water is still considered an essential part of their daily lives. So the newspaper published an article every day on the mineral water bottle itself…
MEDIA
AUGUST 2014
Click on image to watch the complete case
AUGUST 2014
MEDIA
Special packaging edition
Fresh News Bottle! A new media
This campaign is a follow-up to a project initiated three years ago by the ALS (Amyotrophic Lateral Sclerosis) Foundation and Publicis Amsterdam. The dramatic campaign filmed victims of the incurable disease and aired their requests for donations only after they had passed away. This time, ALS sufferer Gerrit Groeneveld started a Twitter account after his death…
Posthumous Tweets
Original use of social media
CHARITY, FOUNDATION
AUGUST 2014
Click on image to watch the complete case
AUGUST 2014
Posthumous Tweets
Original use of social media
CHARITY, FOUNDATION
After the edible desert survival guide, the personal extinction prevention book and the road-map calendar, Land Rover is back with a useful item for the drivers who face extreme temperatures: the bottle cap. Not only protection from the sun, but also a filter with a top which enables you to drink water directly from the source…
Collectible Item : the Bottle Cap
A new solution to help Land Rover drivers facing hostile environments
AUTOMOTIVE
AUGUST 2014
Click on image to watch the complete case
AUGUST 2014
AUTOMOTIVE
Collectible Item : the Bottle Cap
A new solution to help Land Rover drivers facing hostile environments
Great stories that fit in your pocket
Original takeaway reading
We are living in the era of the small and the digital. But Brazilian publishing company L&PM wanted to show that there’s still space for real books, and that yes, pocket books are really convenient! In order to prove their point, they developed a very pragmatic product demo: they had books printed on the inside of Freesurf’s (Brazilian fashion label) exclusive jeans collection’s pockets. The pockets thus featured great stories, poems and tales from famous authors…
PERSONAL HYGIENEPUBLISHING
AUGUST 2014
SEE THE COMPLETE CASE
AUGUST 2014
Great stories that fit in your pocket
Original takeaway reading
PUBLISHING
Customized digital experience
Virtual Drive
People spend a lot of time online before buying a car, looking for the best options, comparing and checking information. But nothing can be compared to a real test-drive. To introduce the new Nissan Rogue compact, the agency Critical Mass has used Google Maps and Street View technology to create a new digital cinematic experience. The Detour website enables you to make your daily commute in a new original way…
PERSONAL HYGIENEAUTOMOTIVE
AUGUST 2014
SEE THE COMPLETE CASE
AUGUST 2014
Customized digital experience
Virtual Drive
AUTOMOTIVE
Last month showcase
(To see last month’s selection, click HERE) AUGUST 2014
COME BACK IN A MONTH
TO VIEW OUR
NEXT SELECTION
AUGUST 2014