Case Studies

graph ic des igner and b rand s t ra teg is t

Por t fo l i o Samples

Holsenback APC is an AV-rated San Diego law firm providing responsive, effective and efficient litiga-tion and business services. As senior designer on this project I rebranded all marketing materials from concept to completion.

www.holsenbackapc.com

CASE STUDY 1

eBoost Consulting is a leader in digital marketing consultancy, advising companies on issues of online strategy and execution. This rebrand reflects their friendly, yet professional business approach and has “boosted” sales almost 40% since their website launch last December.

www.eboostconsulting.com

CASE STUDY 2

Coast Catering is a full-service event planning and catering company located in North County, San Diego. Over the past few years I’ve been work-ing together with their marketing director to ensure brand consistency throughout every aspect of their design. Projects include: new web site design, media kit and advertising campaigns.

www.coastcatering.com

CASE STUDY 3

what we do:

how we do it:

Q u a l i t y.C r e at i v i t y.

P ro f e s s i o n a l i s m .

Inventive. Inspired. Delicious.Custom Creations for Every Occasion, Budget and Palette.

Sample MenustartersSt. Andre Cheese Fondue

with Smoked Sea Salt and Paprika Dusted Bread Stick

Panko Crusted Australian Lobster Roll with Soy Wasabi Aioli

Duck Confit Quesadilla with Brie and Mango CompoteGrilled Chicken Sausage Springroll

with Italian Fromage and Dried ApricotPear and Gorgonzola Pizzette with Toasted Pine Nuts1st coursePoached Wild King Salmon with Midori Nage Melon Confit and Micro Greens2nd coursePan Roasted Kobe Beef

with Truffled Pear Tomato and Wild Asparagus Risotto

Zinfandel Reduction and Crisp Leek3rd courseGodiva Chocolate Tower with Caramel and Fresh Berries

The Man Behind the Menu

–Barry Layne

�� –Deborah A. Newman, CVPM • California Veterinary Specialists

What Clients are Saying

–Jeff Miller, Senior Vice President/CAO • Boys & Girls Club of Greater San Diego –John and Esti Bello

–Riviera Magazine

Great food. Simple.reservations {760} 212-7780

www.cateringbybarry.com

�what we do:

• Custom catering• Full-service event planning• Intimate gatherings to large galas

QUALITY.CREATIVITY.PROFESSIONALISM.Catering by Barry Layne offers full-serviceevent planning and custom catering. Whetherplanning a small private party, major celebra-tion, or high-profile corporate event, enjoy theultimate experience with our perfect blend of event strategy, custom menu design and culinary execution.

�Quality. Creativity. Professionalism.

Catering by Barry Layne offers full-service event planning

and custom catering for every occasion. Whether planning

a rehearsal dinner or your wedding, enjoy the ultimate

experience with our perfect blend of event strategy, custom

menu design and culinary execution.

Renowned chef Barry Layne brings 20 years of experience

to the table, mixing the highest quality culinary experience

with a down-to-earth approach that offers a breath of fresh

air to full service catering.

what we do:

• Custom catering

• Full-service event planning

• Intimate gatherings to large galas

reservations {760} 212-7780

www.cateringbybarry.com

Great food. Simple.

�©2008 Robin Smith. All rights reserved.

Lucky Stripe Studios is a unique glass art studio with a wide variety of custom creations for the home, office and beyond. From logo design to web site execution, I worked with the owner to build a distinct, whimsical brand. (check out the talking zebra)

www.luckystripe.com – going live soon!

CASE STUDY 4

Unique Glass Art

Lea de Wit

760 | 310 | 7593

[email protected]

www.luckystripe.com

Unique Glass Art

Lea de Wit

760 | 310 | 7593

[email protected]

www.luckystripe.com

About the Artist........................................................................................

Born and raised in the San Francisco Bay area, Lea has always been captivated by one form of art or another. Although her

childhood inspiration was painting, a lifelong love affair with glass art started as a teenager when she traveled to Murano,

Italy, famous for its reknowned glassblowers. Not long after college she started making stained glass projects during lunch

breaks at a desk job that paid the bills but left her unfulfilled. Before long she was asked to teach a stained glass class and soon

after had the opportunity to take a glassblowing class. She was hooked.

While teaching stained glass at the University of California at Davis Craft Center, Lea enrolled in a hot glass weekend workshop

and became transfixed with the medium. She had found her calling. Lea traveled to the East Coast to receive instruction at the

Corning Museum of Glass and apprentice in two prestigious glassblowing studios. Returning to the West Coast, she devoted

herself to mastering hot glass through classes, assisting, and spending endless hours in the studio learning and experimenting.

She started a small glass art business and began selling her work.

It has been Lea’s lifelong dream to make a living as an artist. As a teenager, a bone tumor in her spine taught her a lesson that

has defined her as an artist – life is too short not to pursue that which you were born to do.

About the Work.......................................................................................

Lea has been inspired by many art forms since early childhood, but it was the magic of hot glass that changed her life and

became her true calling. For the last several years she has focused on mastering the technical aspects of glass artistry, developing

a proficiency in multiple techniques that serves as the perfect compliment to her uncompromising artistic vision.

Lea utilizes hot glass sculpture, traditional Venetian glassblowing, and kilnworking techniques in creating works of art that

surprise, delight and inspire. Her passion for the medium shines in her careful attention to detail and a perfect balance of the

technical and the artistic that informs all of her work.

Lea has studied under Italian glassblowing masters Elio Quarisa, and Davide Salvadore in addition to receiving instruction at

Scuola del Vetro, Abate Zanetti, in Murano, Italy, Red Deer College in Canada, and Haystack in Deer Isle, Maine.

Her work can be found in galleries and private collections nationwide.Career Highlights........................................................................................

• 1st Place Platter contest, “conversations in Glass”, Art Glass Association, San Diego, CA

• 2nd Place Hot Glass cateGory, “Points of converGence”, Art Glass Association, San Diego, CA

• rePresentation – California Center for the Arts, Escondido, CA

• rePresentation – Light & Art, Half Moon Bay, CA

• rePresentation – Ruby Gallery, San Francisco, CA

• aPPrenticesHiP – Taylor Backes, Will Dexter, Boyertown, PA

• aPPrenticesHiP – Baron Glassworks, Annette Baron, Ypsilanti, MI

Unique Glass Art760 | 310 | [email protected]

Go get yourself a Lucky Stripe!

designer jewelry

custom lighting

hand-made art

Handcrafted Glass art

760 | 310 | 7593www.luckystripe.com [email protected]

Do you have a Lucky Stripe?


VertiFlex Inc. is a privately-held medical device company specializing in minimally invasive and motion preservation technologies. As Project Manager I was given the opportunity to design, guide and evolve this brand into a highly respected competitor within a rapidly growing spinal engineering industry.

CASE STUDY 5

San Diego Count Bar Foundation helps others understand and access the legal system for the community. Every year they hold a fundraiser called “An Evening in La Jolla.” Last year it was my privilege to concept and design their 2007 campaign. Projects included: Invitation with rsvp card and directions, various signage, advertisements and thank you cards.

CASE STUDY 6

Case Studies

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