Film Production company case studyBy Bethany Bouchareb

20th Century Fox• One of the six major American film studios• Founded on May 31st 1935• A vertical integrated company- a production company, a

distribution company, owns radio stations, owns television channels and programs, owns a music label

• Also known as Fox, Twentieth Century Fox Film Corporation,20th Century Fox Pictures

• Fox Searchlight Pictures is a smaller sister company of 20th Century Fox, it specializes in independent films and British films

The Devil Wears Prada• Released in 2006 • Production company: Fox 2000 Pictures• Runtime: 109 minutes• Cast: Meryl Streep, Anne Hathaway, Emily Blunt, Stanley Tucci• Production budget: $35,000,000• Worldwide Box Office Gross: $326,551,094• Worldwide Box Office Profit: $291,551,094• Rated pg-13• Director- David Frankel • Distributor- Twentieth Century Fox Film Corporation • Exhibited Worldwide (e.g. USA, UK, Netherlands, Brazil, Germany, Philippines, Singapore, Kazakhstan, Ukraine, France etc…)• Was shot on film, not digitally• Based on a best selling book

‘Prada’ immediately attracts a target audience of women because the title was carefully considered, the film is based on fashion and automatically strikes a woman’s appeal

The high heel shoe on the front targets women as it is linked with fashion and predominantly feminine women wear them, also the shoe connotes that it is about fashion

The main cast has been placed up the top and it just so happens that the cast displayed are very well known celebrities, which may make an audience want to go to see the film for its a list cast

The Poster

Due to the image being a high heel the consumers connotes the ‘devil’ to be a woman, the trident then represents this woman to be evil and tormenting, already introducing the evil character following propps theory to the audience

The color of this shoe is red, representing danger/evil to the audience introducing a disequilibrium to the story, however red also means passion which could represent the peoples passion for fashion in this film

The Trailer

The trailer of The Devil Wears Prada focuses on the element of fashion which appeals to women, also it differs from other comedy trailers as it doesn’t just show a comedy element, it describes the storyline and doesn’t just show the comedy elements, this intrigues an audience as it informs them what the movie is actually about, a good way of marketing. However comedic moments are shown that don’t overly contribute to the narrative, and this displays the element of comedy In this comedy/ drama/ romance film. You see quite a lot in this trailer as I’ve already noted as it shows the narrative of the film as opposed to just the comedic elements which express the comedy genre. The trailer makes you want to see the film as it is explanatory to a certain extent, however it does not show how Andy will deal with situation and how it will end (an enigma code), this makes the audience want to watch the film.

Exhibition• The Devil Wears Prada was exhibited

in cinema in 2006• The Devil Wears Prada was available

on DVD as of the 5th of February 2007• The Devil Wears Prada is available on

blu-ray• The Devil Wears Prada is available on

Amazon Instant Video

The Devil Wears Prada was widely exhibited and this is beneficial as it gains more money as there are more things to watch the film off therefore it is more likely to be watched.

Other films by 20th Century Fox• The other woman: The Other Woman is a 20th century fox film

that is yet to be released, however it is a film following the same genre as The Devil Wears Prada

• Avatar: Avatar was produced by Twentieth Century Fox Film Corporation and it was distributed by Twentieth Century Fox Film Corporation, however the genre differs with Avatar as it is Action/ Adventure/ Fantasy

• Rio: Rio was produced by Twentieth Century Fox Animation and it was distributed by Twentieth Century Fox Film Corporation, however it follows the genre of Adventure/ Animation/ Comedy

• It is evident that 20th Century Fox do not stick to one genre and that is in fact varied