Case stardoll cinema_cases_2010
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Transcript of Case stardoll cinema_cases_2010
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Film: Marmaduke
Film House: 20th Century Fox
Duration on Site: 1 month
- 110K unique visitors acquired their virtual gift for participation (click-to-play trailer)
- 43% CTR from the Campaign Page to the Stardoll Cinema for trailer viewings
- 30K Unique Video Views, CPView: 70p
- 3,600 Comments on the film
- 32K entries to the Scenery Contest
- Paid for impressions: 2.7m
- Earned impressions: 7.5m
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Film: Ramona & Beezus
Film House: 20th Century Fox
Duration on Site: 1 month
- 152,000 unique visitors acquired their virtual gift for participation (click-to-play trailer)
- 103K unique video views, CPView: 55p
- 7,000 comments on the film
- a 70% click through from campaign page to the OFFICIAL SITE
- a 43% CTRate from the Campaign Page to watch the Trailer in the Cinema
- 9,322 Sceneries created for the contest (see image on the right)
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Film: Dear John
Film House: Momentum
Duration on Site: 1 month
13m impressions
1.3m clicks
98k Uniques to Campaign Page
14% CTR HP puff
4% CTR Supersky
42k Unique Video Views, CPView: 49p
19k contest entries
48k lead character doll visits
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Film: Cats & Dogs, Truth about Kitty Galore
Film House: Warners
Duration on Site: 3 weeks
- 200,000 unique visitors acquired their virtual gift for participation (click-to-play trailer)
- 170K unique video views, CPView: 10p
- 5,000 comments on the film
- 80% of users said they’d see the film at the cinema
- a 21% CTRate to the virtual Cats & Dogs store (a Stardoll creation)
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