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How To Present A Case

 After you’ve  analyzed the case, you will be asked to present the case in a writtenreport, and verbally  to the class. During your presentation you have two overallobjectives. First, you should inform your Instructor and classmates, whether in writing orthrough the verbal presentation, of the results of your case analysis. Here you willdiscuss the steps you completed during case analysis, including the formulation of theproblem and the sub problems, the identification of important variables, the objectivesand the goals of organization, constraints and restrictions to be considered, alternativesfacing the organization, important assumptions, the technique(s) employed, the inputdata for and solution from the quantitative technique(s), how the solution was tested andanalyzed, how the action plan was formulated, and suggestions for action planimplementation, evaluation, and maintenance. Your second objective is to convinceyour Instructor and classmates that your approach is better and will help theorganization discussed in the case to obtain its goals and objectives while solving itsinherent problems.

In preparing the written case report, you should have a well-organized report. Thefollowing outline should be used as a model in preparing major sections of your writtenreport:

o  Table of Contentso  Summary of Findingso  Background Informationo  Problem Statement if there are

any

o  Analysis of Alternativeso  Detailed Recommendationso  Answer to Case Questionso  Learnings

In developing the written report, you should develop a draft and then revise the draft inproducing the final report. Before you write the draft you should consider the level andneeds of the instructor, carefully organize and outline the report, and determine whatyou plan to say and how you will be persuading others to accept your action plan. Whenwriting the draft, do the following: write quickly and without hesitation, not worryingabout spelling or grammar; use paragraphs that contain only one or two major ideas;use familiar and simple words; support all statements with fact; and use forceful andconvincing arguments. In revising the draft, you need to check the organization of thepaper to make sure it is logical and clear, correct, and accurate, and free fromgrammatical errors and problems.

The same outline employed with the written report can be used for an oral presentation.When making an oral presentation, you should keep a number of points in mind:

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o  Adequately prepare the case before class.o  Keep an open mind.o  Market and sell your idea.o  Incorporate outside experiences.o  Listen to others.o

  Be brief.o  Take an offensive position, not a defensive position.o  Listen to and learn from other students.o  Be courteous and constructive.o  Don't repeat yourself.o  Don't repeat others.o  Don't overemphasize one particular point.o  Avoid changing the topic suddenly.

Guidelines For Report Preparation

General Format

1. The report must be typed, single-spaced.2. Font Style: Arial3. Font Size 124. 1” Top, Bottom, Left and Right Margins 5. Report covers are a choice of the group, but must allow the report to lie

flat when open.6. Use subheadings within the report when appropriate.7. A table of contents page is necessary.8. Plan the report carefully so as to develop an organized and non-redundant

report. It should be organized and assembled as a continuous report andshould not appear to be several independent segments bound together.